Riley Smith Group
Full-time, In-Office — Coconut Grove, Miami
*YOU MUST BE LIVING IN MIAMI, FL IN ORDER TO APPLY*
ROLE DESCRIPTION
Riley Smith Group, a top-producing real estate team based in Coconut Grove, is seeking a Social Media Content Lead to own and execute our organic social media presence at a high level. This is not a vibes-only creative role. This role is for someone who can
create consistently, ship fast, track performance, and improve week over week ; while owning the full content lifecycle from idea to execution to optimization. This is a hands-on, in-office creation role; most days involve shooting, editing, and collaborating onsite with the team. You will be responsible for producing high-performing short-form content, managing priority platforms, engaging our audience, and driving
inbound interest and conversations
through organic social — in close partnership with our sales and marketing teams. If you are equal parts
creator and operator , this role is for you. Primary Platforms:
Instagram, TikTok, YouTube Secondary / Distribution:
Facebook, LinkedIn, Google Business WHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS)
Consistent posting cadence established across priority platforms Clear content pillars defined and executed weekly Engagement rate trending upward month over month 2–3 repeatable content formats identified that drive saves, shares, DMs, or inquiries Content calendar fully owned and executed without reminders Weekly performance insights shared proactively with the marketing team This role is accountable for outcomes, not just output. KEY RESPONSIBILITIES
High-Performance Content Creation
Film and edit short-form video content for Reels, TikTok, and Shorts Capture real-time content at listings, events, office moments, and around Miami Edit using CapCut Pro, Descript, or similar tools Create branded carousels, reel covers, and visual assets in Canva Write strong hooks, scripts, and visual concepts designed to stop the scroll Contribute to long-form content development and repurposing when needed Shoot primarily on iPhone, with access to professional equipment as appropriate Captions, Hooks & Messaging
Own caption performance across all platforms Write compelling, platform-specific copy that drives engagement and conversation Maintain consistent brand voice while optimizing based on analytics Test, iterate, and improve messaging continuously Platform Ownership & Community Engagement
Own posting, scheduling, and content calendar execution Actively engage with comments, DMs, followers, past clients, and Miami locals Spark conversations and identify warm inbound opportunities through organic content Maintain a positive, on-brand presence across all platforms Performance, Analytics & Optimization
Track weekly performance across platforms Monitor engagement, retention, saves, shares, and inbound signals Identify what’s working, what’s not, and why Present insights and recommendations proactively Optimize content based on real performance, not guesses Execution, Speed & AI Integration
Use AI tools (ChatGPT, Perplexity, etc.) to improve speed, ideation, scripting, and iteration Turn real-time moments into content quickly Manage multiple formats and deadlines without hand-holding Ship polished work consistently in a fast-paced environment WHO YOU ARE
A disciplined creator who values consistency over perfection A strong storyteller with a sharp eye for hooks and pacing Comfortable being on-camera and behind the camera Organized, proactive, and execution-focused Data-aware — you care how content actually performs Comfortable moving fast in a real estate / media environment Someone who understands how organic content builds trust, influence, and inbound demand REQUIREMENTS
3+years of hands-on content creation and social media management experience , preferably in a fast-paced brand, media, or creator-led environment Proven experience filming and editing short-form video Strong caption writing and storytelling skills Advanced Canva proficiency Experience managing content calendars and posting schedules Solid understanding of analytics, engagement metrics, and retention Comfortable using tools like CapCut Pro, Descript, or similar Strong communication and community engagement skills BONUS (NOT REQUIRED, BUT A PLUS)
Real estate or lifestyle brand experience Long-form content experience (shooting, scripting, or editing) Experience with professional camera equipment Familiarity with Monday.com, Hubspot, or similar platforms COMPENSATION & GROWTH
Competitive salary based on experience Growth path into a senior or lead media position as the department scales Access to professional equipment, in-house studio, and AI tools Industry events, conferences, and summits Structured PTO RECURRING MUST-ATTEND RSG EVENTS: Coconut Grove Real Estate Talks (Local; Bi-annual) RSG Happy Hours (Select events throughout the year; Local; Recurring) RSG Team Meetings (Select events throughout the year; Local; Recurring) Tom Ferry Success Summit (Anaheim, California; Annual) TO APPLY: Please submit your resume and portfolio showcasing your best work to amanda@rileysmithgroup.com. Applications without a portfolio will not be considered. Portfolio MUST include short-form video examples you personally filmed and edited.
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Riley Smith Group, a top-producing real estate team based in Coconut Grove, is seeking a Social Media Content Lead to own and execute our organic social media presence at a high level. This is not a vibes-only creative role. This role is for someone who can
create consistently, ship fast, track performance, and improve week over week ; while owning the full content lifecycle from idea to execution to optimization. This is a hands-on, in-office creation role; most days involve shooting, editing, and collaborating onsite with the team. You will be responsible for producing high-performing short-form content, managing priority platforms, engaging our audience, and driving
inbound interest and conversations
through organic social — in close partnership with our sales and marketing teams. If you are equal parts
creator and operator , this role is for you. Primary Platforms:
Instagram, TikTok, YouTube Secondary / Distribution:
Facebook, LinkedIn, Google Business WHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS)
Consistent posting cadence established across priority platforms Clear content pillars defined and executed weekly Engagement rate trending upward month over month 2–3 repeatable content formats identified that drive saves, shares, DMs, or inquiries Content calendar fully owned and executed without reminders Weekly performance insights shared proactively with the marketing team This role is accountable for outcomes, not just output. KEY RESPONSIBILITIES
High-Performance Content Creation
Film and edit short-form video content for Reels, TikTok, and Shorts Capture real-time content at listings, events, office moments, and around Miami Edit using CapCut Pro, Descript, or similar tools Create branded carousels, reel covers, and visual assets in Canva Write strong hooks, scripts, and visual concepts designed to stop the scroll Contribute to long-form content development and repurposing when needed Shoot primarily on iPhone, with access to professional equipment as appropriate Captions, Hooks & Messaging
Own caption performance across all platforms Write compelling, platform-specific copy that drives engagement and conversation Maintain consistent brand voice while optimizing based on analytics Test, iterate, and improve messaging continuously Platform Ownership & Community Engagement
Own posting, scheduling, and content calendar execution Actively engage with comments, DMs, followers, past clients, and Miami locals Spark conversations and identify warm inbound opportunities through organic content Maintain a positive, on-brand presence across all platforms Performance, Analytics & Optimization
Track weekly performance across platforms Monitor engagement, retention, saves, shares, and inbound signals Identify what’s working, what’s not, and why Present insights and recommendations proactively Optimize content based on real performance, not guesses Execution, Speed & AI Integration
Use AI tools (ChatGPT, Perplexity, etc.) to improve speed, ideation, scripting, and iteration Turn real-time moments into content quickly Manage multiple formats and deadlines without hand-holding Ship polished work consistently in a fast-paced environment WHO YOU ARE
A disciplined creator who values consistency over perfection A strong storyteller with a sharp eye for hooks and pacing Comfortable being on-camera and behind the camera Organized, proactive, and execution-focused Data-aware — you care how content actually performs Comfortable moving fast in a real estate / media environment Someone who understands how organic content builds trust, influence, and inbound demand REQUIREMENTS
3+years of hands-on content creation and social media management experience , preferably in a fast-paced brand, media, or creator-led environment Proven experience filming and editing short-form video Strong caption writing and storytelling skills Advanced Canva proficiency Experience managing content calendars and posting schedules Solid understanding of analytics, engagement metrics, and retention Comfortable using tools like CapCut Pro, Descript, or similar Strong communication and community engagement skills BONUS (NOT REQUIRED, BUT A PLUS)
Real estate or lifestyle brand experience Long-form content experience (shooting, scripting, or editing) Experience with professional camera equipment Familiarity with Monday.com, Hubspot, or similar platforms COMPENSATION & GROWTH
Competitive salary based on experience Growth path into a senior or lead media position as the department scales Access to professional equipment, in-house studio, and AI tools Industry events, conferences, and summits Structured PTO RECURRING MUST-ATTEND RSG EVENTS: Coconut Grove Real Estate Talks (Local; Bi-annual) RSG Happy Hours (Select events throughout the year; Local; Recurring) RSG Team Meetings (Select events throughout the year; Local; Recurring) Tom Ferry Success Summit (Anaheim, California; Annual) TO APPLY: Please submit your resume and portfolio showcasing your best work to amanda@rileysmithgroup.com. Applications without a portfolio will not be considered. Portfolio MUST include short-form video examples you personally filmed and edited.
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