Walmart
Position Summary
Director, Content Management – Walmart Connect
Walmart Connect helps brands reach Walmart’s 150 million weekly shoppers through powerful omnichannel media solutions. By combining Walmart’s scale, data, and retail expertise, we create meaningful connections between advertisers and customers. As our retail media business accelerates, we’re expanding the systems, infrastructure, and operational rigor that enable teams to deliver consistent, compelling storytelling at scale. We are investing in a content engine that unifies strategy across vertical, industry, and centralized content teams—empowering the organization to move faster, smarter, and more efficiently.
About the Role We are seeking a strategic, highly organized Director of Content Management to serve as the operational and connective hub across Walmart Connect’s vertical, industry, and content organizations. This leader will architect and govern the end‑to‑end content ecosystem—ensuring alignment, scalability, and efficiency across all teams that create, use, or influence content. In this role, you will oversee content systems, workflows, governance, and analytics while driving cohesion across vertical and industry strategies. You will partner closely with leadership across Marketing, Vertical Strategy, Industry Solutions, Sales, and Product to ensure content execution supports enterprise priorities.
This is a highly visible, director‑level role for a leader who thrives at the intersection of operations, technology, strategy, and cross‑functional alignment.
Key Responsibilities Connect Vertical, Industry & Content Teams
Act as the central point of coordination across vertical, industry, and centralized content teams to align priorities, planning, and execution.
Establish clear operating rhythms, communication forums, and decision frameworks to drive alignment and velocity.
Translate business and go‑to‑market needs into scalable content and enablement solutions.
Centralize & Scale the Content Ecosystem
Build and oversee a unified content library that serves as the single source of truth for marketing, brand, and sales enablement assets.
Define and enforce content taxonomy, metadata standards, and organizational frameworks to improve discoverability and reuse.
Lead Platform Governance & Enablement
Own governance and optimization of Seismic and related enablement platforms, including permissions, tagging models, lifecycle management, and version control.
Establish guardrails that enable flexibility for vertical and industry teams while protecting brand, accuracy, and compliance.
Drive Innovation Through AI & Automation
Identify and deploy AI‑driven solutions to automate content creation, tagging, personalization, and distribution.
Develop AI narrative toolkits that empower faster customization while maintaining consistency.
Streamline Cross‑Functional Workflows
Redesign content creation, review, and approval workflows to reduce friction, duplication, and time‑to‑market.
Partner with Marketing Ops, Training and Enablement, Creative, and Vertical/Industry leaders to optimize handoffs and clarify ownership.
Measure Performance & Optimize Impact
Define success metrics and dashboards for content usage, adoption, and business impact across teams.
Use insights to guide roadmap decisions, prioritize investments, and continuously improve content effectiveness.
Ensure Brand & Compliance Excellence
Partner with Legal and enterprise brand teams to uphold compliance standards across all content outputs.
Benefits At Walmart, we offer competitive pay and performance‑based bonuses as well as benefits that support your mind, body, and wallet. Health benefits include medical, vision, and dental coverage. Financial benefits include 401(k), stock purchase, and company‑paid life insurance. Paid time off includes PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting. Additional benefits include short‑term and long‑term disability, company discounts, military leave pay, adoption and surrogacy expense reimbursement, and more. Live Better U is a Walmart‑paid education benefit program for full‑time and part‑time associates. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short‑form certificates, with tuition, books, and fees paid in full by Walmart. For information about PTO and benefits, see https://one.walmart.com/notices.
Location and Salary Hoboken, New Jersey (US‑10279): The annual salary range for this position is $132,000.00 – $264,000.00.
San Bruno, California (US‑08848): The annual salary range for this position is $143,000.00 – $286,000.00. Additional compensation includes annual or quarterly performance bonuses. Where applicable, benefits may also include stock options.
Minimum Qualifications Bachelor’s degree in Business, Marketing, Communications, or related field and 4 years’ experience in marketing or related field OR 7 years’ experience in marketing or related field.
1 year’s supervisory experience or experience leading cross‑functional projects.
Preferred Qualifications Leading cross‑functional projects, Marketing, Supervisory experience, Masters: Business Administration.
Primary Location 221 River St, Hoboken, NJ 07030, United States of America.
Walmart and its subsidiaries are committed to maintaining a drug‑free workplace and have a no‑tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
#J-18808-Ljbffr
Walmart Connect helps brands reach Walmart’s 150 million weekly shoppers through powerful omnichannel media solutions. By combining Walmart’s scale, data, and retail expertise, we create meaningful connections between advertisers and customers. As our retail media business accelerates, we’re expanding the systems, infrastructure, and operational rigor that enable teams to deliver consistent, compelling storytelling at scale. We are investing in a content engine that unifies strategy across vertical, industry, and centralized content teams—empowering the organization to move faster, smarter, and more efficiently.
About the Role We are seeking a strategic, highly organized Director of Content Management to serve as the operational and connective hub across Walmart Connect’s vertical, industry, and content organizations. This leader will architect and govern the end‑to‑end content ecosystem—ensuring alignment, scalability, and efficiency across all teams that create, use, or influence content. In this role, you will oversee content systems, workflows, governance, and analytics while driving cohesion across vertical and industry strategies. You will partner closely with leadership across Marketing, Vertical Strategy, Industry Solutions, Sales, and Product to ensure content execution supports enterprise priorities.
This is a highly visible, director‑level role for a leader who thrives at the intersection of operations, technology, strategy, and cross‑functional alignment.
Key Responsibilities Connect Vertical, Industry & Content Teams
Act as the central point of coordination across vertical, industry, and centralized content teams to align priorities, planning, and execution.
Establish clear operating rhythms, communication forums, and decision frameworks to drive alignment and velocity.
Translate business and go‑to‑market needs into scalable content and enablement solutions.
Centralize & Scale the Content Ecosystem
Build and oversee a unified content library that serves as the single source of truth for marketing, brand, and sales enablement assets.
Define and enforce content taxonomy, metadata standards, and organizational frameworks to improve discoverability and reuse.
Lead Platform Governance & Enablement
Own governance and optimization of Seismic and related enablement platforms, including permissions, tagging models, lifecycle management, and version control.
Establish guardrails that enable flexibility for vertical and industry teams while protecting brand, accuracy, and compliance.
Drive Innovation Through AI & Automation
Identify and deploy AI‑driven solutions to automate content creation, tagging, personalization, and distribution.
Develop AI narrative toolkits that empower faster customization while maintaining consistency.
Streamline Cross‑Functional Workflows
Redesign content creation, review, and approval workflows to reduce friction, duplication, and time‑to‑market.
Partner with Marketing Ops, Training and Enablement, Creative, and Vertical/Industry leaders to optimize handoffs and clarify ownership.
Measure Performance & Optimize Impact
Define success metrics and dashboards for content usage, adoption, and business impact across teams.
Use insights to guide roadmap decisions, prioritize investments, and continuously improve content effectiveness.
Ensure Brand & Compliance Excellence
Partner with Legal and enterprise brand teams to uphold compliance standards across all content outputs.
Benefits At Walmart, we offer competitive pay and performance‑based bonuses as well as benefits that support your mind, body, and wallet. Health benefits include medical, vision, and dental coverage. Financial benefits include 401(k), stock purchase, and company‑paid life insurance. Paid time off includes PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting. Additional benefits include short‑term and long‑term disability, company discounts, military leave pay, adoption and surrogacy expense reimbursement, and more. Live Better U is a Walmart‑paid education benefit program for full‑time and part‑time associates. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short‑form certificates, with tuition, books, and fees paid in full by Walmart. For information about PTO and benefits, see https://one.walmart.com/notices.
Location and Salary Hoboken, New Jersey (US‑10279): The annual salary range for this position is $132,000.00 – $264,000.00.
San Bruno, California (US‑08848): The annual salary range for this position is $143,000.00 – $286,000.00. Additional compensation includes annual or quarterly performance bonuses. Where applicable, benefits may also include stock options.
Minimum Qualifications Bachelor’s degree in Business, Marketing, Communications, or related field and 4 years’ experience in marketing or related field OR 7 years’ experience in marketing or related field.
1 year’s supervisory experience or experience leading cross‑functional projects.
Preferred Qualifications Leading cross‑functional projects, Marketing, Supervisory experience, Masters: Business Administration.
Primary Location 221 River St, Hoboken, NJ 07030, United States of America.
Walmart and its subsidiaries are committed to maintaining a drug‑free workplace and have a no‑tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
#J-18808-Ljbffr