Tata Consultancy Services
Digital Analytics Engineer – Instrumentation and Tagging
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Tata Consultancy Services .
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Roles & Responsibilities
Implement and maintain solutions for collecting and managing digital and marketing clickstream data, focusing on hands‑on development and integration with strong front‑end technologies, data tagging, and automation.
Collaborate with software developers, product managers, UI designers, and data scientists to develop consumer tracking and analytics solutions across all digital channels.
Troubleshoot and resolve technical and engineering issues related to the setup and configuration of analytics tools and reports.
Define appropriate data models and implement instrumentation for collecting and analyzing analytics data.
Create documentation for tools and libraries within the analytics platform.
Promote repeatable best practices that empower software engineers to independently implement analytics solutions.
Required Qualifications
5+ years of front‑end development experience with functional knowledge of web technologies (HTML, CSS) and client‑side programming languages (JavaScript, iOS, Android).
Official Adobe Analytics Expert Developer Certification and Tealium EventStream iQ Tag Management Certification required.
Knowledge of at least one or more web/digital analytics tools (Adobe Analytics, Google Analytics) and tag management systems (Tealium, Ensighten, Adobe Launch, Google Tag Manager) with 2+ years of practical implementation experience.
Basic SQL skills for data troubleshooting.
Proficiency in Presto, SQL, Tableau, or Power BI for data analysis and visualization.
Familiarity with Agile methodologies and SDLC best practices.
Additional certifications (e.g., Tealium EventStream API Hub, Adobe Customer Journey Analytics Developer Expert) are advantageous.
Salary Range: $110,000 – $120,000 a year
Employment Type: Full‑time
Seniority Level: Mid‑Senior level
Job Function: Engineering and Information Technology
Industries: IT Services and IT Consulting
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Charlotte, NC .
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Tata Consultancy Services .
Get AI-powered advice on this job and more exclusive features.
Roles & Responsibilities
Implement and maintain solutions for collecting and managing digital and marketing clickstream data, focusing on hands‑on development and integration with strong front‑end technologies, data tagging, and automation.
Collaborate with software developers, product managers, UI designers, and data scientists to develop consumer tracking and analytics solutions across all digital channels.
Troubleshoot and resolve technical and engineering issues related to the setup and configuration of analytics tools and reports.
Define appropriate data models and implement instrumentation for collecting and analyzing analytics data.
Create documentation for tools and libraries within the analytics platform.
Promote repeatable best practices that empower software engineers to independently implement analytics solutions.
Required Qualifications
5+ years of front‑end development experience with functional knowledge of web technologies (HTML, CSS) and client‑side programming languages (JavaScript, iOS, Android).
Official Adobe Analytics Expert Developer Certification and Tealium EventStream iQ Tag Management Certification required.
Knowledge of at least one or more web/digital analytics tools (Adobe Analytics, Google Analytics) and tag management systems (Tealium, Ensighten, Adobe Launch, Google Tag Manager) with 2+ years of practical implementation experience.
Basic SQL skills for data troubleshooting.
Proficiency in Presto, SQL, Tableau, or Power BI for data analysis and visualization.
Familiarity with Agile methodologies and SDLC best practices.
Additional certifications (e.g., Tealium EventStream API Hub, Adobe Customer Journey Analytics Developer Expert) are advantageous.
Salary Range: $110,000 – $120,000 a year
Employment Type: Full‑time
Seniority Level: Mid‑Senior level
Job Function: Engineering and Information Technology
Industries: IT Services and IT Consulting
Referrals increase your chances of interviewing at Tata Consultancy Services by 2x.
Get notified about new Engineer jobs in
Charlotte, NC .
#J-18808-Ljbffr