Turning Point Brands, Inc.
VP, Commercial Strategy & Planning
Turning Point Brands, Inc., Louisville, Kentucky, us, 40201
About the job
The Vice President, Commercial Strategy & Planning leads development, planning, and implementation of our commercial strategy strategies to drive scalable growth and maximize revenue opportunities. This individual is responsible for spearheading planning and coordination across Brand Marketing, Sales, Finance, and Supply Chain teams to successfully define and operationalize a commercial roadmap for Turning Point Brands. This is a highly collaborative role and requires coordination with cross functional teams including Sales, Marketing, and Finance to ensure strategic and executional alignment. The ideal candidate has a proven track record in fast-moving consumer goods (FMCG) and a deep understanding of trade marketing and sales planning.
Essential Functions
Lead development of end-to-end Go-to-Market (GTM) planning and execution strategies to deliver against revenue targets. Partner with Brand Marketing teams to translate brand strategy into an execution plan with clear requirements and tactics for the sales team to deploy.
Co-create GTM Cycle Plans with cross-functional teams (e.g. sales, brand marketing, trade marketing, BI, Finance) on strategies and tactics required for successful deployment. Project manage Cycle Plans from inception through completion. Provide data‑driven commercial insights to identify sales trends, optimize processes, and set GTM plans to drive clear executional plans. Scope and set commercial KPIs to track performance with BI to surface data-driven commercial insights and refine strategy and tactics. Oversee and manage Sales Incentive Plans (SIP) design, roll‑out to the sales teams, and payout calculations. Partner with Sales Leadership to ensure clear understanding of GTM plans and foster a collaborative feedback loop for continuous improvement.
Deploy and evaluate the aligned upon commercial strategy while partnering with Brand, Sales, and Finance leadership on strategic initiatives: Revenue growth management (for example pricing optimization, trade programs), Sales resource optimization (for example sales structure and roles, sizing, territory design, routing, sales incentives), New product introductions (for example new brands / product lines).
Oversee commercial tech stack (for example SalesForce.com) to set‑up and maintain commercial tooling. Oversee Sales Support Systems and Technologies, including CRM platforms, such as SalesForce, to drive efficient and scalable execution. Guide IT stakeholders on technical requirements and desired functionality. Coordinate with BI to maintain commercial data and define reporting requirements. Set‑up Sales Surveys, SOPs for account & data management, account and territory assignments.
Guide Sales Operations team to drive improvements in critical support processes (sales enablement, sales support, sales training, etc.) to keep pace with business expansion.
Minimum Qualifications
Bachelor’s degree in Business, Sales, Marketing, or a related field
8-10 years of experience in trade marketing, sales planning, or go-to-market strategy within the FMCG / CPG industry
Strong understanding of retail dynamics, trade programs, field sales execution and category management
Proven ability to develop and execute successful go-to-market strategies for new and existing products
Strong leadership, communication, and project management skills
Proficiency in data analysis, with a strong ability to leverage insights to drive decision-making
Proven ability to build compelling PowerPoints and present GTM strategies to large audiences
Experience working with cross‑functional teams and influencing at all levels of an organization
Experience navigating change and influencing at an executive level
Responsible for being knowledgeable of and acting in strict accordance with the requirements of all relevant laws, regulations, and Company policies, including, among other areas, Food and Drug Administration regulations.
Preferred Qualifications
Master of Business Administration (MBA) or other advanced degree preferred.
Industry experience in a Commercial Strategy role or prior Management Consulting experience preferred.
Let’s talk money and perks! Turning Point Brands offer a competitive salary and benefits, including:
12 Paid Holidays
PTO (Paid Time Off)
401K with company match
Medical, Dental, Vision Insurance
Short Term Disability Insurance
Basic Life Insurance
Tuition Assistance
DailyPay
Turning Point Brands is an equal opportunity employer. We hire qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected classes.
BE AWARE OF FRAUD :
When applying for a job at Turning Point Brands (TPB) you will be contacted via correspondence through our official job portal with a clrco.com e-mail address; direct phone call from a member of the TPB team; or direct e-mail with a tpbi.com e-mail address. TPB does not request payments for interviews or at any other point during the hiring process. TPB will not ask for your personal identifying information such as a social security number, birth certificate, financial institution, driver’s license number or passport information over the phone or via e‑mail. If you believe you are a victim of identity theft, contact the Federal Bureau of Investigations internet crime hotline (www.ic3.gov), the Federal Trade Commission identity theft hotline (www.identitytheft.gov) and / or your local police department. Any scam job listings should be reported to whatever website it was posted in.
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Essential Functions
Lead development of end-to-end Go-to-Market (GTM) planning and execution strategies to deliver against revenue targets. Partner with Brand Marketing teams to translate brand strategy into an execution plan with clear requirements and tactics for the sales team to deploy.
Co-create GTM Cycle Plans with cross-functional teams (e.g. sales, brand marketing, trade marketing, BI, Finance) on strategies and tactics required for successful deployment. Project manage Cycle Plans from inception through completion. Provide data‑driven commercial insights to identify sales trends, optimize processes, and set GTM plans to drive clear executional plans. Scope and set commercial KPIs to track performance with BI to surface data-driven commercial insights and refine strategy and tactics. Oversee and manage Sales Incentive Plans (SIP) design, roll‑out to the sales teams, and payout calculations. Partner with Sales Leadership to ensure clear understanding of GTM plans and foster a collaborative feedback loop for continuous improvement.
Deploy and evaluate the aligned upon commercial strategy while partnering with Brand, Sales, and Finance leadership on strategic initiatives: Revenue growth management (for example pricing optimization, trade programs), Sales resource optimization (for example sales structure and roles, sizing, territory design, routing, sales incentives), New product introductions (for example new brands / product lines).
Oversee commercial tech stack (for example SalesForce.com) to set‑up and maintain commercial tooling. Oversee Sales Support Systems and Technologies, including CRM platforms, such as SalesForce, to drive efficient and scalable execution. Guide IT stakeholders on technical requirements and desired functionality. Coordinate with BI to maintain commercial data and define reporting requirements. Set‑up Sales Surveys, SOPs for account & data management, account and territory assignments.
Guide Sales Operations team to drive improvements in critical support processes (sales enablement, sales support, sales training, etc.) to keep pace with business expansion.
Minimum Qualifications
Bachelor’s degree in Business, Sales, Marketing, or a related field
8-10 years of experience in trade marketing, sales planning, or go-to-market strategy within the FMCG / CPG industry
Strong understanding of retail dynamics, trade programs, field sales execution and category management
Proven ability to develop and execute successful go-to-market strategies for new and existing products
Strong leadership, communication, and project management skills
Proficiency in data analysis, with a strong ability to leverage insights to drive decision-making
Proven ability to build compelling PowerPoints and present GTM strategies to large audiences
Experience working with cross‑functional teams and influencing at all levels of an organization
Experience navigating change and influencing at an executive level
Responsible for being knowledgeable of and acting in strict accordance with the requirements of all relevant laws, regulations, and Company policies, including, among other areas, Food and Drug Administration regulations.
Preferred Qualifications
Master of Business Administration (MBA) or other advanced degree preferred.
Industry experience in a Commercial Strategy role or prior Management Consulting experience preferred.
Let’s talk money and perks! Turning Point Brands offer a competitive salary and benefits, including:
12 Paid Holidays
PTO (Paid Time Off)
401K with company match
Medical, Dental, Vision Insurance
Short Term Disability Insurance
Basic Life Insurance
Tuition Assistance
DailyPay
Turning Point Brands is an equal opportunity employer. We hire qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected classes.
BE AWARE OF FRAUD :
When applying for a job at Turning Point Brands (TPB) you will be contacted via correspondence through our official job portal with a clrco.com e-mail address; direct phone call from a member of the TPB team; or direct e-mail with a tpbi.com e-mail address. TPB does not request payments for interviews or at any other point during the hiring process. TPB will not ask for your personal identifying information such as a social security number, birth certificate, financial institution, driver’s license number or passport information over the phone or via e‑mail. If you believe you are a victim of identity theft, contact the Federal Bureau of Investigations internet crime hotline (www.ic3.gov), the Federal Trade Commission identity theft hotline (www.identitytheft.gov) and / or your local police department. Any scam job listings should be reported to whatever website it was posted in.
#J-18808-Ljbffr