ByteDynamics
Senior ESP Migration & Automation Engineer
We are seeking a Senior ESP Migration & Automation Engineer to support the migration of enterprise‑scale owned‑channel programs from
Adobe Campaign Classic (ACC)
to
Zeta , and to help scale automation, journeys, and personalization post‑migration.
This role will initially focus on campaign and journey parity during migration and will evolve into a core automation and orchestration role responsible for expanding triggered messaging, improving operational efficiency, and enabling personalized, omni‑channel customer experiences.
This role will own campaign, journey, and personalization parity across platforms and serve as the primary Movable Ink implementation lead during migration.
The ideal candidate has hands‑on experience migrating between ESPs, deep understanding of ACC workflows and data schemas, and strong practical knowledge of Zeta’s orchestration and identity model.
Key Responsibilities
Migration & Platform Transition (Primary – Near Term)
Rebuild email, SMS, and push campaigns from ACC into Zeta
Translate complex ACC workflows into scalable Zeta journeys (not blind 1:1 migrations)
Support phased migration, parallel runs, and cutover execution
Ensure send eligibility, suppression, and governance rules are preserved
Partner with internal stakeholders on migration sequencing and readiness
Movable Ink Ownership (Primary)
Own Movable Ink implementation across migrated campaigns
Rebuild MI‑enabled templates and validate parameter passing in Zeta
QA dynamic content logic, fallbacks, and rendering across clients
Troubleshoot MI‑related issues during parallel runs and peak sends
Coordinate with Movable Ink support during migration and stabilization
Automation & Journey Expansion (Phase 2)
Design and build new automated triggers and journeys, including:
Browse, cart, and price‑drop
Back‑in‑stock and replenishment
Post‑purchase and lifecycle journeys
Loyalty and Neighbor Club experiences
Optimize journey timing, channel selection, and frequency logic
Replace manual or ad‑hoc sends with scalable automation where appropriate
Implement coordinated email, SMS, and push journeys
Build channel fallback and preference‑based routing logic
Support consistent messaging across owned channels
Operational Enablement & Efficiency
Standardize templates, snippets, and journey patterns
Improve campaign build speed and reduce rework through reusable components
Train campaign managers on Zeta best practices and automation patterns
Required Qualifications
Core Experience
7+ years of enterprise ESP experience
Deep hands‑on Adobe Campaign Classic experience:
Workflow design and enrichment
SQL usage within ACC
Journey orchestration
Triggered and batch messaging
Identity and suppression handling
Movable Ink (Required)
Hands‑on experience implementing Movable Ink with enterprise ESPs
Experience migrating MI‑enabled programs between ESPs
Strong understanding of dynamic content rules and fallback/error‑handling strategies
Preferred Qualifications
Experience supporting high‑volume retail or loyalty programs
Familiarity with deliverability best practices and inbox monitoring
Strong documentation and enablement mindset
Strong HTML/CSS skills for email and channel templates
Working knowledge of tracking links, deep links, and dynamic content inputs
What This Role Is Not Responsible For
Building or maintaining websites or web applications
Front‑end or back‑end web development (React, Node, Java, etc.)
Owning APIs, data pipelines, or infrastructure
Creating or maintaining source customer data systems
Acting as primary analytics or reporting owner
Replacing IT, Analytics, or vendor professional services teams
Required Platforms:
Adobe Campaign Classic, Zeta
Required:
Movable Ink
#J-18808-Ljbffr
Adobe Campaign Classic (ACC)
to
Zeta , and to help scale automation, journeys, and personalization post‑migration.
This role will initially focus on campaign and journey parity during migration and will evolve into a core automation and orchestration role responsible for expanding triggered messaging, improving operational efficiency, and enabling personalized, omni‑channel customer experiences.
This role will own campaign, journey, and personalization parity across platforms and serve as the primary Movable Ink implementation lead during migration.
The ideal candidate has hands‑on experience migrating between ESPs, deep understanding of ACC workflows and data schemas, and strong practical knowledge of Zeta’s orchestration and identity model.
Key Responsibilities
Migration & Platform Transition (Primary – Near Term)
Rebuild email, SMS, and push campaigns from ACC into Zeta
Translate complex ACC workflows into scalable Zeta journeys (not blind 1:1 migrations)
Support phased migration, parallel runs, and cutover execution
Ensure send eligibility, suppression, and governance rules are preserved
Partner with internal stakeholders on migration sequencing and readiness
Movable Ink Ownership (Primary)
Own Movable Ink implementation across migrated campaigns
Rebuild MI‑enabled templates and validate parameter passing in Zeta
QA dynamic content logic, fallbacks, and rendering across clients
Troubleshoot MI‑related issues during parallel runs and peak sends
Coordinate with Movable Ink support during migration and stabilization
Automation & Journey Expansion (Phase 2)
Design and build new automated triggers and journeys, including:
Browse, cart, and price‑drop
Back‑in‑stock and replenishment
Post‑purchase and lifecycle journeys
Loyalty and Neighbor Club experiences
Optimize journey timing, channel selection, and frequency logic
Replace manual or ad‑hoc sends with scalable automation where appropriate
Implement coordinated email, SMS, and push journeys
Build channel fallback and preference‑based routing logic
Support consistent messaging across owned channels
Operational Enablement & Efficiency
Standardize templates, snippets, and journey patterns
Improve campaign build speed and reduce rework through reusable components
Train campaign managers on Zeta best practices and automation patterns
Required Qualifications
Core Experience
7+ years of enterprise ESP experience
Deep hands‑on Adobe Campaign Classic experience:
Workflow design and enrichment
SQL usage within ACC
Journey orchestration
Triggered and batch messaging
Identity and suppression handling
Movable Ink (Required)
Hands‑on experience implementing Movable Ink with enterprise ESPs
Experience migrating MI‑enabled programs between ESPs
Strong understanding of dynamic content rules and fallback/error‑handling strategies
Preferred Qualifications
Experience supporting high‑volume retail or loyalty programs
Familiarity with deliverability best practices and inbox monitoring
Strong documentation and enablement mindset
Strong HTML/CSS skills for email and channel templates
Working knowledge of tracking links, deep links, and dynamic content inputs
What This Role Is Not Responsible For
Building or maintaining websites or web applications
Front‑end or back‑end web development (React, Node, Java, etc.)
Owning APIs, data pipelines, or infrastructure
Creating or maintaining source customer data systems
Acting as primary analytics or reporting owner
Replacing IT, Analytics, or vendor professional services teams
Required Platforms:
Adobe Campaign Classic, Zeta
Required:
Movable Ink
#J-18808-Ljbffr