Delaware Valley Floral Group
For more than 60 years, the Delaware Valley Floral Group (DVFG) has served professional retail florists, event designers, and supermarkets across the United States. Founded in 1959 as a family‑owned business, DVFG has grown into one of the nation’s largest floral distribution companies, supplying fresh cut flowers, greens, botanicals, and floral supplies through a national network of facilities. Headquartered in Sewell, New Jersey, our mission is clear: We Aspire To Be Our Customers’ Most Valuable Supplier. This mission is supported by a culture grounded in collaboration, accountability, and respect for the contributions of every team member.
Position Summary The Ecommerce Manager is responsible for managing and optimizing the DVFlora ecommerce platform to ensure a reliable, intuitive, and customer‑focused online ordering experience. This role drives growth of the ecommerce channel while maintaining accurate product information, availability, and ordering details. The Ecommerce Manager works closely with Sales, Purchasing, Customer Service, and Operations to ensure the ecommerce site reflects current inventory, delivery schedules, and seasonal assortment changes, particularly during peak floral and holiday periods.
Key Responsibilities Ecommerce Performance & Optimization
Drive ecommerce channel growth, including overall sales, order size, and product mix profitability
Monitor ecommerce KPIs and customer usage patterns to identify improvement opportunities
Optimize site navigation and search functionality to improve customer efficiency
Site Accuracy & Customer Experience
Ensure daily accuracy of product listings, pricing, images, pack sizes, UPCs, and availability
Maintain accurate delivery windows, cutoff times, shipping options, and availability messaging
Review and address customer feedback related to the online ordering experience
Seasonal & Operational Alignment
Execute seasonal and holiday ecommerce strategies based on purchasing data and customer demand
Partner with Operations to reflect location‑specific inventory constraints and delivery updates
Ensure ecommerce content aligns with operational realities
Cross‑Functional Collaboration & Support
Provide Sales teams with accurate online product information and ecommerce support
Collaborate with Purchasing, Customer Service, and Operations on product and availability updates
Maintain documentation for ecommerce workflows, standards, and processes
Work Environment & Schedule This is a full‑time, exempt, office‑based position. Regular hours are Monday through Friday, with flexibility as needed to support business demands. The role includes occasional visits to warehouse and cooler environments (~34°F) and limited travel to DVFG facilities or customer locations.
Opportunity This role offers the opportunity to make a meaningful impact on a critical customer‑facing channel and to contribute directly to DVFG’s continued growth and customer satisfaction.
Qualifications
Bachelor’s degree in Business, Communications, Information Systems, or a related field
Minimum of 3 years of experience in ecommerce, digital operations, product catalog management, or online customer experience
Strong familiarity with ecommerce platforms and content/catalog management tools
Experience working with product data, availability, and order workflows
Strong analytical, organizational, and communication skills
High attention to detail and accountability
The posted range reflects the expected base salary for this position. Individual pay may vary based on skills, experience, qualifications, and other job‑related factors. Applicants must be legally authorized to work in the United States. The company does not provide visa sponsorship for this position.
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Position Summary The Ecommerce Manager is responsible for managing and optimizing the DVFlora ecommerce platform to ensure a reliable, intuitive, and customer‑focused online ordering experience. This role drives growth of the ecommerce channel while maintaining accurate product information, availability, and ordering details. The Ecommerce Manager works closely with Sales, Purchasing, Customer Service, and Operations to ensure the ecommerce site reflects current inventory, delivery schedules, and seasonal assortment changes, particularly during peak floral and holiday periods.
Key Responsibilities Ecommerce Performance & Optimization
Drive ecommerce channel growth, including overall sales, order size, and product mix profitability
Monitor ecommerce KPIs and customer usage patterns to identify improvement opportunities
Optimize site navigation and search functionality to improve customer efficiency
Site Accuracy & Customer Experience
Ensure daily accuracy of product listings, pricing, images, pack sizes, UPCs, and availability
Maintain accurate delivery windows, cutoff times, shipping options, and availability messaging
Review and address customer feedback related to the online ordering experience
Seasonal & Operational Alignment
Execute seasonal and holiday ecommerce strategies based on purchasing data and customer demand
Partner with Operations to reflect location‑specific inventory constraints and delivery updates
Ensure ecommerce content aligns with operational realities
Cross‑Functional Collaboration & Support
Provide Sales teams with accurate online product information and ecommerce support
Collaborate with Purchasing, Customer Service, and Operations on product and availability updates
Maintain documentation for ecommerce workflows, standards, and processes
Work Environment & Schedule This is a full‑time, exempt, office‑based position. Regular hours are Monday through Friday, with flexibility as needed to support business demands. The role includes occasional visits to warehouse and cooler environments (~34°F) and limited travel to DVFG facilities or customer locations.
Opportunity This role offers the opportunity to make a meaningful impact on a critical customer‑facing channel and to contribute directly to DVFG’s continued growth and customer satisfaction.
Qualifications
Bachelor’s degree in Business, Communications, Information Systems, or a related field
Minimum of 3 years of experience in ecommerce, digital operations, product catalog management, or online customer experience
Strong familiarity with ecommerce platforms and content/catalog management tools
Experience working with product data, availability, and order workflows
Strong analytical, organizational, and communication skills
High attention to detail and accountability
The posted range reflects the expected base salary for this position. Individual pay may vary based on skills, experience, qualifications, and other job‑related factors. Applicants must be legally authorized to work in the United States. The company does not provide visa sponsorship for this position.
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