Zebra Technologies
Performance Marketing Specialist, Senior
Zebra Technologies, Lincolnshire, Illinois, United States, 60069
Remote Work: Hybrid
Overview
At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.
Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.
You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.
Come make an impact every day at Zebra.
Performance Marketing Specialist, Senior is a sales-focused marketer responsible for influencing revenue growth within the Zebra Territory Sales team in North America and and in close partnership with the Zebra Channel team. This role requires an individual to use their marketing knowledge, along with critical thinking skills, to support the Marketing team’s overall objectives. A key function within this role is to leverage data to measure overall marketing performance and continuously optimize the marketing tactics to support sales success. The Performance Marketing Specialist, Senior acts as a conduit of information and resources between Marketing and Sales and ultimately designs and implements strategic go-to-market plans for specific target audiences. These plans will include multiple channels and touchpoints such as email, contentication, digital advertising, sales enablement materials, and events.
This position requires hybrid work in the Lincolnshire, IL office.
Responsibilities
Supports the design and execution of holistic, omnichannel marketing programs specific to the Territory account targets across all verticals
Orchestrates tactics through partnership with various execution teams, such as email, paid media, and events
Facilitates ongoing cross-functional collaboration with sales, sales strategy, vertical/field marketing, and analytic teams (e.g., annual planning, quarterly business reviews)
Acts as day-to-day partner with Territory Sales managers and teams to ensure alignment
Measures and communicates performance against key metrics such as customer engagement, indirect, and direct marketing influence on revenue through marketing performance dashboards and analytic insights
Follows a test-and-learn approach to marketing tactics and provides insights and recommendations based on learnings
Champions, and in some cases works closely with, tools and tactics such as Outreach, LinkedIn Sales Navigator, intent data and advertising platforms, sales CRM, marketing automation, and audience segmentation
Qualifications Minimum Requirements:
Bachelors Degree
4+ years of relevant experience
Preferred Requirements:
Understanding or ability to learn various marketing and sales tools including Outreach, Marketing Automation, Salesforce, intent data platforms such as Demandbase, and LinkedIn Sales Navigator
Strong communication skills and ability to collaborate across sales and marketing functions
Strong critical thinking skills to formulate plans, monitor performance, and optimize programs over time
Sales and customer-minded professional
Experience in analytics and digital marketing ideal
“Can-do” attitude and team player
Time management skills to manage multiple programs and priorities in a fast-paced environment
Travel Requirements up to 20%
Zebra is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com.
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Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.
You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.
Come make an impact every day at Zebra.
Performance Marketing Specialist, Senior is a sales-focused marketer responsible for influencing revenue growth within the Zebra Territory Sales team in North America and and in close partnership with the Zebra Channel team. This role requires an individual to use their marketing knowledge, along with critical thinking skills, to support the Marketing team’s overall objectives. A key function within this role is to leverage data to measure overall marketing performance and continuously optimize the marketing tactics to support sales success. The Performance Marketing Specialist, Senior acts as a conduit of information and resources between Marketing and Sales and ultimately designs and implements strategic go-to-market plans for specific target audiences. These plans will include multiple channels and touchpoints such as email, contentication, digital advertising, sales enablement materials, and events.
This position requires hybrid work in the Lincolnshire, IL office.
Responsibilities
Supports the design and execution of holistic, omnichannel marketing programs specific to the Territory account targets across all verticals
Orchestrates tactics through partnership with various execution teams, such as email, paid media, and events
Facilitates ongoing cross-functional collaboration with sales, sales strategy, vertical/field marketing, and analytic teams (e.g., annual planning, quarterly business reviews)
Acts as day-to-day partner with Territory Sales managers and teams to ensure alignment
Measures and communicates performance against key metrics such as customer engagement, indirect, and direct marketing influence on revenue through marketing performance dashboards and analytic insights
Follows a test-and-learn approach to marketing tactics and provides insights and recommendations based on learnings
Champions, and in some cases works closely with, tools and tactics such as Outreach, LinkedIn Sales Navigator, intent data and advertising platforms, sales CRM, marketing automation, and audience segmentation
Qualifications Minimum Requirements:
Bachelors Degree
4+ years of relevant experience
Preferred Requirements:
Understanding or ability to learn various marketing and sales tools including Outreach, Marketing Automation, Salesforce, intent data platforms such as Demandbase, and LinkedIn Sales Navigator
Strong communication skills and ability to collaborate across sales and marketing functions
Strong critical thinking skills to formulate plans, monitor performance, and optimize programs over time
Sales and customer-minded professional
Experience in analytics and digital marketing ideal
“Can-do” attitude and team player
Time management skills to manage multiple programs and priorities in a fast-paced environment
Travel Requirements up to 20%
Zebra is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com.
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