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Valley Regional

Community Liaison - Hospice

Valley Regional, Fresno, California, United States, 93650

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Compensation consists of 2 components: Base Salary and Performance Bonuses. A generous outreach budget is provided as well.

We are a locally owned and operated home health agency looking to add Marketers to its current long‑term and experienced Marketing team. Operating in the Valley since 2013, Valley Regional Care has been a leading provider with over 500 patients. With a management team focused on employee growth, company benefits and professional culture, we are excited to add a Full‑Time Community Liaison to continue our goals to serve our community.

9 medical plans to choose from

Vision coverage

Critical illness coverage

Short‑term disability coverage

Life insurance

Competitive 401(k) plan with Safe Harbor matching

Job Description Summary Responsible for managing own marketing/sales, establishing and maintaining positive relationships with customers and referral sources, and responding to client requests and concerns.

Essential Job Functions / Responsibilities

Follow all daily marketing operations including direct oversight of the establishment and implementation of marketing/sales initiatives.

Assure, understand and adhere to all laws, statutes and regulations regarding anti‑kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.

Assist in monitoring allocation of resources according to budgetary limitations.

Continuously conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary volume projections.

Establish and maintain positive working relationships with current and potential referral and payer sources.

Build and monitor community, customer, payer and patient perceptions of Valley Regional Hospice Inc as a high‑quality provider of services.

Provide leadership in strategic planning, including identifying opportunities for additional or improved services to address customer needs.

Maintain comprehensive working knowledge of Valley Regional Hospice Inc markets, including government agencies, major payer groups, key referral sources, and competitor market positioning.

Maintain comprehensive working knowledge in the field of marketing and share information with appropriate organization personnel.

Maintain comprehensive working knowledge of community resources and assist customers in accessing community resources should services not be provided by Valley Regional Hospice Inc.

Monitor and report cost‑effectiveness of marketing efforts.

On occasion, one may be required to bend, stoop, reach and move.

Position Qualifications

At least three years experience in healthcare marketing management, preferably in home care operations. At least one year experience in sales is preferred.

Demonstrated ability to supervise and direct professional and administrative personnel.

Ability to market aggressively and deal tactfully with customers and the community.

Knowledge of corporate business management.

Demonstrates excellent communication, negotiation, and public relations skills.

Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job‑related tasks other than those stated in this description.

Hospice Community Liaison • Fresno, CA, US

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