The Waldinger Corporation
Digital Marketing Specialist
The Waldinger Corporation, Des Moines, Iowa, United States, 50319
Description
Waldinger is hiring for a qualified Digital Marketing Specialist to join our Marketing and Communications team in our Des Moines office!
Job Summary Creates, manages, and optimizes digital and social content to support brand awareness, growth, and a strong client experience. Develops and executes paid and organic digital strategies across multiple brands and divisions, ensuring alignment with organizational goals, brand standards, and messaging consistency. Works collaboratively across the organization to plan, implement, and evaluate digital initiatives.
Responsibilities
Digital Strategy and Execution: Leads digital marketing and social initiatives from planning through execution, including budgeting, prioritization, and performance evaluation to support business objectives.
Content Strategy and Management: Establishes and maintains content strategies for digital platforms, ensuring content is accurate, engaging, timely, and aligned with brand standards.
Performance Measurement and Insights: Tracks key performance indicators, analyzes results, and provides clear insights and recommendations to improve effectiveness and outcomes.
Cross Functional Collaboration: Partners with operational and internal stakeholders to develop and optimize digital campaigns that support growth and organizational priorities.
Content Development and Brand Alignment: Develops engaging digital content in collaboration with the marketing and communications team while supporting consistency in messaging, branding, and design across all digital assets.
External Partner Coordination: Serves as the primary point of contact for external partners supporting digital and web initiatives, ensuring alignment with goals, timelines, and quality expectations.
Requirements
3 to 5 years of relevant experience
Bachelor's degree in Marketing, Advertising, Journalism, Communications, Public Relations, or equivalent business experience preferred
We Offer
Paid holidays
Health, dental and vision insurance
Growth potential with a stable company
Paid vacation
Health club reimbursement
Wellness plan with lifestyle spending account
401k with company match and profit-sharing
Continuing education and advancement opportunities
Tuition reimbursement
Term, AD&D and Dependent Life insurances
Prepaid Legal
Waldinger is an EOE, including disability/vets.
Waldinger participates in E-Verify.
#J-18808-Ljbffr
Job Summary Creates, manages, and optimizes digital and social content to support brand awareness, growth, and a strong client experience. Develops and executes paid and organic digital strategies across multiple brands and divisions, ensuring alignment with organizational goals, brand standards, and messaging consistency. Works collaboratively across the organization to plan, implement, and evaluate digital initiatives.
Responsibilities
Digital Strategy and Execution: Leads digital marketing and social initiatives from planning through execution, including budgeting, prioritization, and performance evaluation to support business objectives.
Content Strategy and Management: Establishes and maintains content strategies for digital platforms, ensuring content is accurate, engaging, timely, and aligned with brand standards.
Performance Measurement and Insights: Tracks key performance indicators, analyzes results, and provides clear insights and recommendations to improve effectiveness and outcomes.
Cross Functional Collaboration: Partners with operational and internal stakeholders to develop and optimize digital campaigns that support growth and organizational priorities.
Content Development and Brand Alignment: Develops engaging digital content in collaboration with the marketing and communications team while supporting consistency in messaging, branding, and design across all digital assets.
External Partner Coordination: Serves as the primary point of contact for external partners supporting digital and web initiatives, ensuring alignment with goals, timelines, and quality expectations.
Requirements
3 to 5 years of relevant experience
Bachelor's degree in Marketing, Advertising, Journalism, Communications, Public Relations, or equivalent business experience preferred
We Offer
Paid holidays
Health, dental and vision insurance
Growth potential with a stable company
Paid vacation
Health club reimbursement
Wellness plan with lifestyle spending account
401k with company match and profit-sharing
Continuing education and advancement opportunities
Tuition reimbursement
Term, AD&D and Dependent Life insurances
Prepaid Legal
Waldinger is an EOE, including disability/vets.
Waldinger participates in E-Verify.
#J-18808-Ljbffr