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ROME GROUP

Communications Manager

ROME GROUP, Des Moines, Iowa, United States

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The Communications Manager is a strategic storyteller and content leader responsible for shaping and delivering compelling, donor-centered narratives that inspire philanthropy and deepen community engagement. Working in close partnership with the Development, Operations, and Programs teams, this role leads the creation and execution of integrated storytelling across digital and print channels, ensuring APA’s impact, mission, and aspirations are clearly and consistently communicated. This is a highly collaborative, mission-driven role ideal for a creative professional who thrives at the intersection of storytelling, fundraising, and community impact. Key Responsibilities

Development-Driven Storytelling & Content Strategy Lead the development of APA’s storytelling strategy in support of annual, major, and capital fundraising efforts. Translate complex programs, outcomes, and community impact into emotionally compelling, donor‑centric narratives. Collaborate with Development to create segmented donor communications that deepen relationships and demonstrate impact. Build and manage a robust pipeline of stories featuring adopters, donors, volunteers, veterinary teams, foster families, and community partners. Ensure consistent voice, tone, and messaging across all development communications. Digital & Print Content Creation

Produce high-quality content across platforms, including: Campaign landing pages and donation appeals Email fundraising and engagement campaigns, including multiple give days Annual reports, impact reports, and donor stewardship pieces Case statements, project briefs, and board‑facing materials Social media storytelling in partnership with marketing staff Partner with designers, photographers, and videographers to bring stories to life visually. Collaborate with leadership to develop and distribute press releases, as needed. Brand & Message Stewardship

Serve as a steward of APA’s brand, ensuring consistency and quality across all donor‑facing communications. Support message alignment across campuses, programs, and community initiatives. Contribute to the evolution of APA’s voice as the organization grows and expands its regional and national presence. Cross‑Functional Collaboration

Work closely with Development, Programs, Operations, Community Services, and Executive Leadership to surface stories, data, and impact. Support campaign planning and integrated communications for events, appeals, and key announcements. Build systems for story collection, approvals, asset management, and content calendars. Measurement & Continuous Improvement

Track performance of development communications (email, campaigns, donor response, engagement metrics). Use data and audience insights to refine storytelling strategies over time. Stay current on nonprofit storytelling, donor engagement, and digital communication trends. Qualifications

Required Bachelor’s degree in Communications, Journalism, Marketing, Nonprofit Management, or related field (or equivalent experience). 4–7 years of professional experience in communications, storytelling, or content strategy—preferably in a nonprofit or mission-driven organization. Demonstrated success creating donor-focused communications that support fundraising growth. Exceptional writing and editing skills, with the ability to adapt tone for multiple audiences. Strong project management skills with the ability to manage multiple deadlines in a fast‑paced environment. Deep commitment to APA’s mission, values, and community impact. Preferred Experience supporting major gifts, capital campaigns, or comprehensive fundraising programs. Comfort working with CRM platforms, email marketing systems, and analytics tools. Experience collaborating with designers and creative vendors. Knowledge of animal welfare, human services, or community-based nonprofits. Please apply through our website: https://apamo.org/about/employment/ Tagged as: digital and print, management, social media

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