Program Manager – Digital & Marketing Enablement

Duration: 06 Months Hybrid / On-site as required Job Description: The Program Manager – Digital & Marketing Enablement leads enterprise programs that support customer growth, marketing effectiveness, and operational alignment through digital platforms. This role oversees cross-functional initiatives spanning CRM, customer-facing websites, and marketing capabilities, ensuring technology enables acquisition, retention, personalization, and excellent and consistent customer experiences. Acting as a strategic partner to Marketing, Sales, Digital, and Technology leaders, this role translates business priorities into well-governed, executable programs that deliver clear customer and organizational value. Key Responsibilities Business & Program Leadership Own a portfolio of digital and marketing enablement programs aligned to business priorities Support program objectives, success measures, and delivery roadmaps for CRM and website initiatives Prioritize initiatives, along with IT, based on customer impact, business need, and organizational readiness Customer & Marketing Enablement Lead programs that improve customer acquisition, engagement, and retention Ensure CRM and website capabilities support segmentation, personalization, campaign execution, and sales enablement Partner with Marketing and Sales leaders to enable consistent, data-driven customer interactions Cross-Functional & Executive Partnership Serve as a strategic bridge between Marketing, Sales, Digital, and Technology teams Facilitate alignment on priorities, trade-offs, and sequencing Provide clear, outcome-focused updates to senior leadership Vendor & Delivery Management Manage external partners, agencies, and system integrators Oversee budgets, timelines, and delivery quality Ensure solutions align with enterprise standards, security, and data privacy requirements Change, Adoption & Continuous Improvement Partner with the assigned Change Manager to drive change management and adoption across marketing and business teams Ensure teams are prepared to effectively use CRM and digital platforms Identify opportunities to improve processes, usability, and platform effectiveness Required Qualifications Bachelor’s degree in Business, Marketing, Information Systems, or related field 7–10+ years of experience leading business-driven digital or marketing programs Proven experience delivering CRM and customer-facing website initiatives Strong stakeholder management, communication, and decision-making skills Preferred Qualifications Experience in marketing operations, digital transformation, or customer experience programs Familiarity with CRM, website design, integrations, marketing automation, analytics, and customer data platforms PMP, Agile, or similar program management certification Core Competencies Business-Led Program Management Customer Engagement & Marketing Enablement CRM & Digital Experience Platforms Cross-Functional Leadership Change Management & Adoption What Success Looks Like Well-aligned digital and marketing programs that support customer engagement goals Strong adoption and effective use of CRM and customer platforms Clear alignment between Marketing, Sales, and Digital teams Consistent, scalable customer experiences across digital channels About US Tech Solutions: US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.