Sonic Electronix
Position Summary
The Director of Business Development is responsible for driving product innovation, vehicle fitment accuracy, supplier cost optimization, and technical marketing excellence across private label brands. This role ensures that product development strategy, technical data integrity, and market positioning are tightly aligned to support revenue growth, margin improvement, and competitive differentiation.
This position serves as the strategic bridge between R&D, business development, marketing, finance, and operations—transforming technical innovation into scalable, profitable growth.
Key Responsibilities Product Strategy, Development & Purchasing
Own and manage the NVX product roadmap from concept through launch and lifecycle management
Identify product gaps and new opportunities through competitor and market analysis
Define product specifications, positioning, and requirements for new and existing products
Work directly with domestic and overseas manufacturers on product development, revisions, and quality issues
Review, test, and approve samples; resolve performance, reliability, or spec discrepancies
Own all product ordering, including purchase orders, quantities, timing, and replenishment decisions
Lead pricing strategy, landed-cost evaluation, and margin planning for new and existing products
Negotiate pricing and terms with suppliers and evaluate alternative manufacturing options
Ensure products meet performance expectations, compliance needs, packaging requirements, and warranty standards
Catalog Support
Oversee product titles, descriptions, specs, attributes, categories, and comparison content
Ensure accuracy and consistency between product content, images, specs, and fitment
Act as a technical and product resource for Sales, Customer Service, and internal teams
Cross-Department Support
Serve as a bridge between product, content, sales, customer service, and operations
Help resolve fitment, compatibility, and product‑related issues that impact sales or returns
Support internal teams with product comparisons, alternatives, and technical explanations
Identify process gaps and improve how products move from idea to customer
Supplier Cost Optimization & Margin Improvement
Develop and maintain a data‑driven pricing and cost‑control framework in collaboration with finance and business intelligence teams.
Monitor key cost drivers such as currency fluctuations, raw material trends, and freight costs to inform supplier negotiations.
Establish and maintain industry pricing benchmarks to ensure competitive unit costs.
Present quarterly cost‑savings and margin improvement reports, highlighting financial impact and GMROI performance.
Vehicle Fitment Data Accuracy & Expansion
Own the accuracy and integrity of the vehicle fitment database across all private label products.
Ensure newly released vehicle models are added to the fitment system within defined timelines.
Guarantee all new catalog products are accurately mapped prior to launch.
Continuously expand and refine vehicle coverage to support catalog growth and customer confidence.
Technical Marketing & Product Content
Oversee the creation, refinement, and maintenance of technical product content across websites and catalogs.
Ensure product descriptions, specifications, and guides are accurate, SEO‑optimized, and customer‑focused.
Maintain consistency of technical data across all customer‑facing platforms, including fitment applications.
Serve as a technical subject‑matter expert for marketing initiatives, including video and educational content.
Performance Tracking & Reporting
Develop structured reporting frameworks to track product development progress, budget utilization, and fitment expansion.
Prepare and present quarterly performance updates to senior leadership.
Ensure reporting aligns with cross‑functional business objectives and supports decision‑making at the executive level.
Documentation, Training & Knowledge Management
Ensure all product development, R&D, supplier management, and fitment processes are fully documented and reviewed regularly.
Contribute to the development and validation of training materials related to product development, fitment, and technical specifications.
Partner with HR, marketing, and sales teams to support onboarding, internal training, and external partner education.
Promote standardized processes and knowledge sharing through LMS and internal documentation systems.
Qualifications & Experience
Proven leadership experience in product development, R&D, or technical business development.
Strong background in supplier management, cost analysis, and margin optimization.
Experience managing technical data systems, vehicle fitment databases, or complex product catalogs preferred.
Demonstrated ability to translate technical innovation into commercial success.
Excellent cross‑functional communication, analytical, and presentation skills.
Key Competencies
Strategic product planning and execution
Data‑driven decision making
Financial and budget management
Technical documentation and content oversight
Cross‑functional leadership and collaboration
Market and competitive analysis
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This position serves as the strategic bridge between R&D, business development, marketing, finance, and operations—transforming technical innovation into scalable, profitable growth.
Key Responsibilities Product Strategy, Development & Purchasing
Own and manage the NVX product roadmap from concept through launch and lifecycle management
Identify product gaps and new opportunities through competitor and market analysis
Define product specifications, positioning, and requirements for new and existing products
Work directly with domestic and overseas manufacturers on product development, revisions, and quality issues
Review, test, and approve samples; resolve performance, reliability, or spec discrepancies
Own all product ordering, including purchase orders, quantities, timing, and replenishment decisions
Lead pricing strategy, landed-cost evaluation, and margin planning for new and existing products
Negotiate pricing and terms with suppliers and evaluate alternative manufacturing options
Ensure products meet performance expectations, compliance needs, packaging requirements, and warranty standards
Catalog Support
Oversee product titles, descriptions, specs, attributes, categories, and comparison content
Ensure accuracy and consistency between product content, images, specs, and fitment
Act as a technical and product resource for Sales, Customer Service, and internal teams
Cross-Department Support
Serve as a bridge between product, content, sales, customer service, and operations
Help resolve fitment, compatibility, and product‑related issues that impact sales or returns
Support internal teams with product comparisons, alternatives, and technical explanations
Identify process gaps and improve how products move from idea to customer
Supplier Cost Optimization & Margin Improvement
Develop and maintain a data‑driven pricing and cost‑control framework in collaboration with finance and business intelligence teams.
Monitor key cost drivers such as currency fluctuations, raw material trends, and freight costs to inform supplier negotiations.
Establish and maintain industry pricing benchmarks to ensure competitive unit costs.
Present quarterly cost‑savings and margin improvement reports, highlighting financial impact and GMROI performance.
Vehicle Fitment Data Accuracy & Expansion
Own the accuracy and integrity of the vehicle fitment database across all private label products.
Ensure newly released vehicle models are added to the fitment system within defined timelines.
Guarantee all new catalog products are accurately mapped prior to launch.
Continuously expand and refine vehicle coverage to support catalog growth and customer confidence.
Technical Marketing & Product Content
Oversee the creation, refinement, and maintenance of technical product content across websites and catalogs.
Ensure product descriptions, specifications, and guides are accurate, SEO‑optimized, and customer‑focused.
Maintain consistency of technical data across all customer‑facing platforms, including fitment applications.
Serve as a technical subject‑matter expert for marketing initiatives, including video and educational content.
Performance Tracking & Reporting
Develop structured reporting frameworks to track product development progress, budget utilization, and fitment expansion.
Prepare and present quarterly performance updates to senior leadership.
Ensure reporting aligns with cross‑functional business objectives and supports decision‑making at the executive level.
Documentation, Training & Knowledge Management
Ensure all product development, R&D, supplier management, and fitment processes are fully documented and reviewed regularly.
Contribute to the development and validation of training materials related to product development, fitment, and technical specifications.
Partner with HR, marketing, and sales teams to support onboarding, internal training, and external partner education.
Promote standardized processes and knowledge sharing through LMS and internal documentation systems.
Qualifications & Experience
Proven leadership experience in product development, R&D, or technical business development.
Strong background in supplier management, cost analysis, and margin optimization.
Experience managing technical data systems, vehicle fitment databases, or complex product catalogs preferred.
Demonstrated ability to translate technical innovation into commercial success.
Excellent cross‑functional communication, analytical, and presentation skills.
Key Competencies
Strategic product planning and execution
Data‑driven decision making
Financial and budget management
Technical documentation and content oversight
Cross‑functional leadership and collaboration
Market and competitive analysis
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