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Twilio

Conversion Rate Optimization Specialist

Twilio, Myrtle Point, Oregon, United States, 97458

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Why consider this job opportunity:

Salary up to $142,000, depending on location and experience

Opportunity to participate in the employer’s equity plan and corporate bonus plan

Comprehensive benefits including healthcare, 401(k) retirement account, and generous paid time off

Remote work flexibility with a supportive culture of connection and global inclusion

Chance to collaborate with diverse teams and impact customer experiences positively

What to Expect (Job Responsibilities):

Execute a conversion rate optimization (CRO) roadmap based on data and insights in collaboration with the CRO Director

Configure, implement, and QA experiments using Adobe Target and personalization tools, including front-end coding when necessary

Optimize digital pages and forms to enhance full-funnel performance across various touchpoints

Analyze user research and data to inform test concepts and variants

Define and monitor success metrics for all experiments, ensuring robust tracking and reporting

What is Required (Qualifications):

5+ years of experience in A/B testing and personalization frameworks with a strong grasp of web funnel performance

Proficiency in editing HTML, CSS, and JavaScript for implementation purposes

Strong analytical skills for interpreting data and monitoring site performance

Experience with Adobe Experience Manager and familiarity with tools like Adobe Target and VWO

Proven ability to collaborate effectively with Marketing and Engineering teams

How to Stand Out (Preferred Qualifications):

Experience in B2B environments or companies with similar acquisition flows

Familiarity with the employer's products, such as Customer Data Platform (CDP)

#CommunicationsTechnology #RemoteWork #A/BTesting #CareerGrowth #DiversityAndInclusion

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