Senior Web Experimentation & Personalization Strategist

A leading gaming and entertainment company in Austin, Texas is searching for a Senior Channel Strategist (Web Experimentation & Personalization). This role will focus on leading the design, execution, and analysis of web experiments to enhance the fan experience. Responsibilities include managing A/B tests with Optimizely, analyzing results for actionable insights, and developing personalization strategies. Candidates should have strong analytical skills and experience in optimizing digital experiences. The position offers a hybrid work model. #J-18808-Ljbffr