Digital Marketing Associate (In Office)

Digital Marketing Associate (In Office) Apply to the Digital Marketing Associate (In Office) role at JLB – Business Website Solutions, an Inc. 5000 award-winning marketing agency based in Franklin, TN. This position is fully in-office (not virtual).

JLB offers a 4‑day work week (5th day flex), full benefits (health, dental, 401k), company events and lunches, equity for tenured staff, bonuses, stock options, and other growth opportunities for qualified employees.

Job Description As a Digital Marketing Specialist, you will manage and optimize paid search campaigns on Google and Bing to increase conversions, calls, and revenue. You will also handle social media marketing, SEO/SEM, and digital advertising across platforms, developing both day‑to‑day tactics and long‑term strategies that align with client and company goals.

Responsibilities

Manage Search Engine Marketing campaigns on Google, Bing, Ad Roll, and social media networks

Plan and recommend Search Engine Marketing budgets

Track performance, analyze and report on Search Engine Marketing activities

Create ad copy and perform keyword research, analysis and optimization

Research and create geo‑targeted SEM campaigns and conduct A/B testing

Track spend across all SEM campaigns and achieve targeted ROI and ad spend goals

Understand performance marketing metrics and pricing models (CPL, CPA, CPC, CPE)

Stay updated on best practices, bid‑management tools, keyword tools, and industry research

Attend regular calls with Google and Bing representatives

Collaborate with other business areas to implement SEO/SEM programs and solve related problems

Develop link‑building strategies, keyword density, site architecture, and other SEO tactics

Work as a strong team player with project‑management and communication skills

Develop timelines, monitor progress, and ensure deadlines are met

Build trusting relationships with internal staff and external partners, providing leadership and support

Manage internal expectations, raise issues before they become problems, and suggest solutions

Work closely with the Marketing team to align strategies and objectives

Maintain awareness of marketing, media, and promotional plans; provide technological solutions such as rich media, mobile, and social networking initiatives

Help nurture and enrich external perceptions of the company to grow market share

Qualifications

Bachelor’s degree in digital marketing, marketing, business, or a related field

Intermediate or higher proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

At least 2 years of experience in SEO, SEM, and Social Media Marketing

Google Analytics certification or willingness to obtain certification

Up‑to‑date knowledge of digital best practices, strategies, platforms, and trends

Advanced understanding of web analytics, digital search, digital display, basic HTML coding, paid social, organic social media platforms, and computer hardware/software

Strong written and verbal communication skills

Strong project management, prioritization, organization, and time‑management skills

Strong relationship‑building ability with a proactive, results‑oriented, and resourceful approach

Attention to detail, accuracy, and excellent product quality

Ability to work independently and within a broader team environment

Valid driver’s license and acceptable driving record

Seniority level Entry level

Employment type Full‑time

Job function Administrative

Industries Design Services

Location: Franklin, TN

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