Activate Talent
35539754091 - Google Media Buyer (Part-time)
Activate Talent, Syracuse, New York, United States
Job Posting
Application Procedure: Please submit your resume and 12 campaign examples (screenshots or case studies) demonstrating improved metrics. Schedule: Should be available in PST time zone
Job Summary We are seeking a data-driven Google Media Buyer to manage and optimize paid advertising campaigns across Google Ads, YouTube, and the Display Network. This part‑time position is suitable for a performance marketer who excels in scaling profitable campaigns, conducting creative testing, and maximizing Return on Ad Spend (ROAS). Experience in the healthcare or e‑commerce sectors is advantageous.
Key Responsibilities:
Campaign Management:
Initiate, oversee, and optimize Google Ads campaigns (Search, Shopping, Display, YouTube) to achieve Key Performance Indicators (KPIs), including Cost Per Acquisition (CPA), ROAS, and Click‑Through Rate (CTR).
Execute A/B tests on advertising copy, landing pages, and targeting strategies.
Adjust bids, budgets, and audience parameters based on real‑time performance data.
Strategy & Optimization:
Conduct comprehensive research on keywords, audiences, and competitors to refine targeting methodologies.
Implement remarketing and audience segmentation strategies.
Address and rectify underperforming campaigns with agility.
Reporting & Analysis:
Monitor KPIs using Google Ads, Analytics, and client dashboards.
Provide detailed weekly performance reports with actionable insights.
#J-18808-Ljbffr
Job Summary We are seeking a data-driven Google Media Buyer to manage and optimize paid advertising campaigns across Google Ads, YouTube, and the Display Network. This part‑time position is suitable for a performance marketer who excels in scaling profitable campaigns, conducting creative testing, and maximizing Return on Ad Spend (ROAS). Experience in the healthcare or e‑commerce sectors is advantageous.
Key Responsibilities:
Campaign Management:
Initiate, oversee, and optimize Google Ads campaigns (Search, Shopping, Display, YouTube) to achieve Key Performance Indicators (KPIs), including Cost Per Acquisition (CPA), ROAS, and Click‑Through Rate (CTR).
Execute A/B tests on advertising copy, landing pages, and targeting strategies.
Adjust bids, budgets, and audience parameters based on real‑time performance data.
Strategy & Optimization:
Conduct comprehensive research on keywords, audiences, and competitors to refine targeting methodologies.
Implement remarketing and audience segmentation strategies.
Address and rectify underperforming campaigns with agility.
Reporting & Analysis:
Monitor KPIs using Google Ads, Analytics, and client dashboards.
Provide detailed weekly performance reports with actionable insights.
#J-18808-Ljbffr