Workato
Senior Product Marketing Manager, Agents and AI Products
Workato, Palo Alto, California, United States, 94306
About Workato
Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility. Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at
workato.com . Why join us?
Ultimately, Workato believes in fostering a
flexible, trust-oriented culture that empowers everyone to take full ownership of their roles
. We are driven by
innovation
and looking for
team players
who want to actively build our company. But, we also believe in
balancing productivity with self-care
. That’s why we offer all of our employees a vibrant and dynamic work environment
along with a multitude of benefits
they can enjoy inside and outside of their work lives. If this sounds right up your alley, please submit an application. We look forward to getting to know you! Also, feel free to check out why: Business Insider
named us an “enterprise startup to bet your career on”
Forbes’ Cloud 100
recognized us as one of the top 100 private cloud companies in the world
Deloitte Tech Fast 500
ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
Quartz
ranked us the #1 best company for remote workers
Responsibilities
Workato is looking for a dynamic and experienced
Senior Product Marketing Manager
to help drive product marketing for Workato’s AI and Agentic Products. This is a high-visibility role that will help drive the GTM strategy for Workato’s Agentic product business. The ideal candidate will be excited about both diving deep into the technical product details as well as crafting compelling narratives that communicate the unique differentiation and value of Workato’s Agentic products. Beyond messaging and positioning, this role will be responsible for working cross-functionally across marketing, product, sales, customer success, and partner teams to define and launch GTM efforts that lead to revenue. Positioning and Messaging:
Translate technical product features into unique positioning and differentiation. Build a deep understanding of customer personas: CIOs, line of business leaders, and end users. Craft compelling, precision messaging that communicates how Workato’s Agentic products uniquely solve customer needs and accelerate their agentic strategy and vision.
Enablement:
Build and operationalize training and enablement to ensure sales and GTM teams can effectively communicate the unique differentiation of Workato’s Agentic products. Equip sales with tools and content to accelerate deals and revenue, such as pitch decks, demos, battlecards. Equip marketing with messaging and content to enable scalable GTM efforts and campaigns.
Use Cases:
Work closely with product teams to define and quantify the impact of new use cases that enable enterprises to transform their business and drive productivity with the power of AI agents.
GTM Campaigns:
Collaborate with segment marketing and demand generation teams to build focused campaigns that generate pipeline and accelerate revenue. Provide expert insights into audience, messaging, and campaign goals and outcomes.
Product Launches:
Plan and drive the execution of agentic product announcements. Collaborate cross-functional with marketing, sales, product, and Workato leadership to ensure product launches for new agentic products are well executed and achieve marketing and sales pipeline goals.
Requirements
Qualifications / Experience / Technical Skills
Bachelor’s degree in marketing, Business, or a related field. MBA is a plus.
10 years of product marketing experience at a technology company
Technical background with a deep understanding of emerging AI technologies
Experience working at a fast-paced startup
Experience marketing technical AI and agentic products to enterprise customers
Experience marketing to both CIO and line of business audiences
Strong project management skills with the ability to manage multiple different simultaneous priorities
Ability to work cross-functionally with both technical and GTM teams across sales, product, marketing, engineering, and more
For California applicants, the pay for this role begins at $155,000 plus variable, benefits, perks and equity. #LI-NJ1
#J-18808-Ljbffr
Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility. Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at
workato.com . Why join us?
Ultimately, Workato believes in fostering a
flexible, trust-oriented culture that empowers everyone to take full ownership of their roles
. We are driven by
innovation
and looking for
team players
who want to actively build our company. But, we also believe in
balancing productivity with self-care
. That’s why we offer all of our employees a vibrant and dynamic work environment
along with a multitude of benefits
they can enjoy inside and outside of their work lives. If this sounds right up your alley, please submit an application. We look forward to getting to know you! Also, feel free to check out why: Business Insider
named us an “enterprise startup to bet your career on”
Forbes’ Cloud 100
recognized us as one of the top 100 private cloud companies in the world
Deloitte Tech Fast 500
ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
Quartz
ranked us the #1 best company for remote workers
Responsibilities
Workato is looking for a dynamic and experienced
Senior Product Marketing Manager
to help drive product marketing for Workato’s AI and Agentic Products. This is a high-visibility role that will help drive the GTM strategy for Workato’s Agentic product business. The ideal candidate will be excited about both diving deep into the technical product details as well as crafting compelling narratives that communicate the unique differentiation and value of Workato’s Agentic products. Beyond messaging and positioning, this role will be responsible for working cross-functionally across marketing, product, sales, customer success, and partner teams to define and launch GTM efforts that lead to revenue. Positioning and Messaging:
Translate technical product features into unique positioning and differentiation. Build a deep understanding of customer personas: CIOs, line of business leaders, and end users. Craft compelling, precision messaging that communicates how Workato’s Agentic products uniquely solve customer needs and accelerate their agentic strategy and vision.
Enablement:
Build and operationalize training and enablement to ensure sales and GTM teams can effectively communicate the unique differentiation of Workato’s Agentic products. Equip sales with tools and content to accelerate deals and revenue, such as pitch decks, demos, battlecards. Equip marketing with messaging and content to enable scalable GTM efforts and campaigns.
Use Cases:
Work closely with product teams to define and quantify the impact of new use cases that enable enterprises to transform their business and drive productivity with the power of AI agents.
GTM Campaigns:
Collaborate with segment marketing and demand generation teams to build focused campaigns that generate pipeline and accelerate revenue. Provide expert insights into audience, messaging, and campaign goals and outcomes.
Product Launches:
Plan and drive the execution of agentic product announcements. Collaborate cross-functional with marketing, sales, product, and Workato leadership to ensure product launches for new agentic products are well executed and achieve marketing and sales pipeline goals.
Requirements
Qualifications / Experience / Technical Skills
Bachelor’s degree in marketing, Business, or a related field. MBA is a plus.
10 years of product marketing experience at a technology company
Technical background with a deep understanding of emerging AI technologies
Experience working at a fast-paced startup
Experience marketing technical AI and agentic products to enterprise customers
Experience marketing to both CIO and line of business audiences
Strong project management skills with the ability to manage multiple different simultaneous priorities
Ability to work cross-functionally with both technical and GTM teams across sales, product, marketing, engineering, and more
For California applicants, the pay for this role begins at $155,000 plus variable, benefits, perks and equity. #LI-NJ1
#J-18808-Ljbffr