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Dreamfields

Lead Field Visual Merchandising Specialist

Dreamfields, Los Angeles, California, United States, 90079

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Job Title:

Specialist, Lead Field Visual Merchandising

Department:

Information Technology

Report to:

National Director, Visual Merchandising

Effective Date:

January 6, 2026

FLSA Exempt Status:

Exempt

Company Overview DreamFields is one of the top five cannabis companies in the industry through our leading #1 pre-roll brand, Jeeter. We are passionate about producing world-class marketing, high-quality, innovative products, delivering exceptional customer experiences, operating cutting-edge processes, and fostering an amazing company culture and thriving work environment. With over 1,500 employees, we are proud to be one of the most loved employers in the industry. DreamFields continues to experience exponential growth as one of the fastest-growing companies in the cannabis industry, aggressively expanding nationally into all legalized cannabis states.

Job Summary The IT Support Specialist plays a critical role in ensuring the smooth operation of technology systems across the organization. In this fast-paced environment, the IT Support Specialist will provide comprehensive support to both local and remote employees, troubleshoot software and hardware issues, and contribute to overall operational efficiency. This position requires a candidate with a strong technical aptitude, excellent problem-solving skills, and the ability to work independently as well as part of a collaborative team. The successful candidate will have a passion for technology, a customer-focused approach, and the ability to manage multiple tasks while maintaining high standards of service and communication.

Duties/Responsibilities

Oversee in-store visual merchandising across assigned regions.

Support national-level execution of merchandising strategies including store openings, product rollouts, and seasonal refreshes.

Conduct store visits to validate brand consistency and visual execution.

Provide training, mentorship, and support to Field Visual Merchandising Specialists.

Utilize Asana to manage all visual merchandising projects and tasks.

Ensure timelines, deliverables, and milestones are met for regional and national initiatives.

Maintain accurate project documentation and updates in Asana.

Lead by example and uphold consistency across all regional project boards.

Serve as the main liaison between creative, sales, and retail teams for merchandising execution.

Facilitate communication to align on project briefs, goals, and timelines.

Organize and lead meetings with Marketing Managers, Creative Managers, and Sales Reps to coordinate custom visual needs.

Maintain ongoing alignment with national and regional managers to drive consistency in field execution.

Collaborate directly with the Creative Manager to interpret visual direction and translate it into actionable plans.

Represent sales team feedback and convert requests into clear deliverables for the creative team.

Identify and contract external vendors for installation and custom displays that cannot be completed in-house.

Manage vendor performance and ensure deliverables are met on time and on budget.

Oversee installation logistics and quality across assigned projects.

Partner with Field Marketing Managers and SFMCs to manage distribution of boutique drop assets.

Ensure all visual assets are produced and deployed according to specs and timelines.

Conduct quality checks on installations, signage, and displays to ensure alignment with standards.

Document and address any discrepancies or issues in the field.

Evaluate project outcomes and make recommendations for improvements.

Forecast new visual merchandising opportunities and propose enhancements for long-standing accounts.

Required Skills/Abilities

Strong execution skills in visual merchandising and field installations.

Excellent project management, organization, and reporting capabilities.

Ability to collaborate cross-functionally and lead without authority.

Proficient in Asana, Microsoft Office Suite, and Google Suite.

Willingness to travel up to 50% regionally and nationally.

Education and Experience

2-4 years of experience in visual merchandising, marketing, or field execution.

Proven experience in managing regional and national projects.

Experience in cannabis or highly regulated industries is preferred.

Physical Requirements

Ability to sit and work at a computer for extended periods.

Capable of repetitive hand and arm motions as well as extended periods of typing.

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