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SalaryGuide

Marketing Specialist

SalaryGuide, Chicago, Illinois, United States, 60290

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Responsibilities

Build and maintain market reports, competitive landscapes, and trend reports across priority segments

Translate findings into clear insights and recommendations that support campaigns, positioning, and content

Analyze CRM data to surface growth opportunities, whitespace, and cross-sell/upsell opportunities

Collaborate with the Commercial Team and internal SMEs to identify growth opportunities

Develop target account lists and audience segments

Leverage intent signals and data to prioritize outreach and personalize content

Drive strategic and innovative collaboration with supplier partners to develop co-marketing initiatives and sales enablement programs.

Build, optimize, and analyze multi-step journeys that align with strategic initiatives

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field

3-5 years in B2B marketing with proven experience in market research/analysis and marketing automation

Strong analytical skills

Excellent writing and project management

Experience with CRM and Marketing Automation platforms (Salesforce Marketing Cloud, a plus) and intent/data tools

Benefits

Build Wealth: Employee Stock Ownership Plan (ESOP) - Together, We Own It!

Shorr Employee Benefits: https://exploreshorrbenefits.mybenefitsapp.com/

Generous Paid Time off: Vacation, Sick and Floating Holidays along with company holidays

Team based Employee Owner company culture

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