Pet Paradise Resort and Day Spa
Description
Together, We Own it! Start your employee owner journey with Shorr Packaging.
The Marketing Specialist will drive data-informed programs by conducting market research, competitive analysis, and CRM insights to uncover growth opportunities. This role develops targeted account strategies, executes personalized campaigns using intent data, and manages multi-step marketing automation journeys aligned with strategic initiatives. Additionally, the specialist collaborates with Sales and supplier partners to deliver co-marketing efforts and impactful content that supports revenue growth.
Responsibilities
Build and maintain market reports, competitive landscapes, and trend reports across priority segments
Translate findings into clear insights and recommendations that support campaigns, positioning, and content
Analyze CRM data to surface growth opportunities, whitespace, and cross-sell/upsell opportunities
Collaborate with the Commercial Team and internal SMEs to identify growth opportunities
Develop target account lists and audience segments
Leverage intent signals and data to prioritize outreach and personalize content
Drive strategic and innovative collaboration with supplier partners to develop co-marketing initiatives and sales enablement programs.
Build, optimize, and analyze multi-step journeys that align with strategic initiatives
Shorr Packaging does not provide work authorization sponsorship for this position.
The targeted compensation for this position is between $70K - $80K base plus targeted bonus, depending on skills and experience of the selected candidate.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field
3-5 years in B2B marketing with proven experience in market research/analysis and marketing automation
Strong analytical skills
Excellent writing and project management
Experience with CRM and Marketing Automation platforms (Salesforce Marketing Cloud, a plus) and intent/data tools
Benefits
Build Wealth: Employee Stock Ownership Plan (ESOP) - Together, We Own It!
Shorr Employee Benefits:
https://exploreshorrbenefits.mybenefitsapp.com/
Competitive base compensation plus targeted annual bonus plan
Generous Paid Time off: Vacation, Sick and Floating Holidays along with company holidays
Team based Employee Owner company culture
#J-18808-Ljbffr
The Marketing Specialist will drive data-informed programs by conducting market research, competitive analysis, and CRM insights to uncover growth opportunities. This role develops targeted account strategies, executes personalized campaigns using intent data, and manages multi-step marketing automation journeys aligned with strategic initiatives. Additionally, the specialist collaborates with Sales and supplier partners to deliver co-marketing efforts and impactful content that supports revenue growth.
Responsibilities
Build and maintain market reports, competitive landscapes, and trend reports across priority segments
Translate findings into clear insights and recommendations that support campaigns, positioning, and content
Analyze CRM data to surface growth opportunities, whitespace, and cross-sell/upsell opportunities
Collaborate with the Commercial Team and internal SMEs to identify growth opportunities
Develop target account lists and audience segments
Leverage intent signals and data to prioritize outreach and personalize content
Drive strategic and innovative collaboration with supplier partners to develop co-marketing initiatives and sales enablement programs.
Build, optimize, and analyze multi-step journeys that align with strategic initiatives
Shorr Packaging does not provide work authorization sponsorship for this position.
The targeted compensation for this position is between $70K - $80K base plus targeted bonus, depending on skills and experience of the selected candidate.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field
3-5 years in B2B marketing with proven experience in market research/analysis and marketing automation
Strong analytical skills
Excellent writing and project management
Experience with CRM and Marketing Automation platforms (Salesforce Marketing Cloud, a plus) and intent/data tools
Benefits
Build Wealth: Employee Stock Ownership Plan (ESOP) - Together, We Own It!
Shorr Employee Benefits:
https://exploreshorrbenefits.mybenefitsapp.com/
Competitive base compensation plus targeted annual bonus plan
Generous Paid Time off: Vacation, Sick and Floating Holidays along with company holidays
Team based Employee Owner company culture
#J-18808-Ljbffr