Grosse Pointe Yacht Club
Yacht Club Membership Director
Grosse Pointe Yacht Club, Grosse Pointe Shores, Michigan, United States
Title: Membership Director
Reports to: General Manager
Supervises: Marketing Director, Front Desk Receptionists, Grog Shop Manager
Qualifications: Business, hospitality, marketing, or related degree or equivalent in appropriate certification. A minimum of five or more years experience in a similar position. Ability to communicate in a highly professional fashion with the community and with prospective members. Ability to work in necessary computer programs as needed to facilitate the Membership Marketing Directorship.
Continues own education and development by:
Seeking and participating in classes and seminars through Professional Club Marketing Association (PCMA) and Club Management Association of America (CMAA)
Seeking input from co-workers and subordinates on their own performance
Position Summary: The Membership Director is a dynamic, hands-on leader responsible for all aspects of the member experience at the Grosse Pointe Yacht Club. This role plays a vital part in fostering a welcoming, organized, and engaging environment for current and prospective members while providing strategic oversight to key departments and ensuring excellence in operations, communications, and service.
Key Responsibilities Membership & Member Relations
Serve as the primary point of contact for all current and prospective members
Lead onboarding and offboarding processes for members and tennis participants
Conduct membership tours and plan/execute membership events and candidate receptions
Organize and lead monthly Membership Committee meetings
Maintain accurate records and manage seniority tracking and annual club comparisons
Facilitate reciprocal club access and onboard visiting reciprocal guests
Assist current members with arrangements for visiting other reciprocal clubs
Leadership & Oversight
Directly supervise the Marketing Director, Marketing Coordinator, and Front Desk Department
Provide oversight to Kids Club and Grog Shop operations through collaboration with the Marketing Director
Ensure the Clubhouse maintains a polished, welcoming appearance at all times
Communications & Marketing
Collaborate with the Marketing Department on club-wide initiatives, campaigns, and materials
Contribute to the creation and implementation of marketing strategies for member engagement and retention
Oversee production of internal communications and content across multiple channels
Website & Technology Management
Manage the Club’s website including daily updates, admin access, design elements, and member account setup
Oversee summer program registration and ensure content accuracy and user accessibility
Record all voicemail and automated greetings on the phone system
Board & Administrative Support
Coordinate all Board of Directors logistics, including:
Ordering name tags, patches, and board bags
Preparing board books and meeting setups
Track and maintain Board-related materials and communications
Skills & Attributes:
Exceptional organization, attention to detail, and multitasking skills
Excellent interpersonal and communication skills
Tech-savvy with experience managing digital platforms
Leadership mindset with a collaborative and approachable attitude
Strong problem-solving abilities and customer service orientation
Primary Roles and Responsibilities
Lead, Manage, and Accountability
Membership Sales
Marketing Process
Owns Membership Experience
Community Support and Awareness
GPYC Core Values
Passion for Hospitality
Do What You Say
Innovative Teamwork
Lead, Manage, Accountability: GPYC Management Staff are expected to be leaders and set an example for the rest of the team. We lead by example, but also through calculated delegation of duties in order to mentor and grow our future leaders. Our leaders are also good Managers, ensuring efficiency with hours worked and high productivity whether it be themselves or subordinates. When it comes to accountability, our leadership team owns it and understands that in the end, member satisfaction is the number one priority.
Membership Sales: The Membership Director is responsible for selling the member experience. In order to do that, they need to fully immerse themselves in that experience and understand the key selling points and value propositions of the membership. Recruiting is extremely important as there are always resignations that are out of our control due to financial reasons, relocation, health concerns, and death.
Marketing Process: As a Private Club, we market the Club in a “classy” way rather than advertise deals, coupons, etc. We also do not advertise our dues and fees overtly. Being that as it may. The Membership Director must establish positive relationships with local media and promote/market the Club through those venues as well as online media and our internal channels.
Owns Membership Experience: While each department owns their area and is responsible for their own successes and failures, the Membership Director is key in identifying strengths and weaknesses in the operation and working with the General Manager to exploit the strengths and make changes in areas of weakness. The Membership Director also is responsible for conducting orientations for new members and making sure they are connecting with the GPYC Community. Being successful in this area is critical for membership retention.
Community Support and Awareness: There are many opportunities to reach out to our local and regional community in order to further expose the Club. In today’s world community support is an expectation. The Club donates items to local charities. The Club has coordinated members to volunteer their time at the Ronald McDonald House, soup kitchens, and schools. The Membership Director should make it a priority to make GPYC a “household name” in the community and a very positive contributor.
#J-18808-Ljbffr
Seeking and participating in classes and seminars through Professional Club Marketing Association (PCMA) and Club Management Association of America (CMAA)
Seeking input from co-workers and subordinates on their own performance
Position Summary: The Membership Director is a dynamic, hands-on leader responsible for all aspects of the member experience at the Grosse Pointe Yacht Club. This role plays a vital part in fostering a welcoming, organized, and engaging environment for current and prospective members while providing strategic oversight to key departments and ensuring excellence in operations, communications, and service.
Key Responsibilities Membership & Member Relations
Serve as the primary point of contact for all current and prospective members
Lead onboarding and offboarding processes for members and tennis participants
Conduct membership tours and plan/execute membership events and candidate receptions
Organize and lead monthly Membership Committee meetings
Maintain accurate records and manage seniority tracking and annual club comparisons
Facilitate reciprocal club access and onboard visiting reciprocal guests
Assist current members with arrangements for visiting other reciprocal clubs
Leadership & Oversight
Directly supervise the Marketing Director, Marketing Coordinator, and Front Desk Department
Provide oversight to Kids Club and Grog Shop operations through collaboration with the Marketing Director
Ensure the Clubhouse maintains a polished, welcoming appearance at all times
Communications & Marketing
Collaborate with the Marketing Department on club-wide initiatives, campaigns, and materials
Contribute to the creation and implementation of marketing strategies for member engagement and retention
Oversee production of internal communications and content across multiple channels
Website & Technology Management
Manage the Club’s website including daily updates, admin access, design elements, and member account setup
Oversee summer program registration and ensure content accuracy and user accessibility
Record all voicemail and automated greetings on the phone system
Board & Administrative Support
Coordinate all Board of Directors logistics, including:
Ordering name tags, patches, and board bags
Preparing board books and meeting setups
Track and maintain Board-related materials and communications
Skills & Attributes:
Exceptional organization, attention to detail, and multitasking skills
Excellent interpersonal and communication skills
Tech-savvy with experience managing digital platforms
Leadership mindset with a collaborative and approachable attitude
Strong problem-solving abilities and customer service orientation
Primary Roles and Responsibilities
Lead, Manage, and Accountability
Membership Sales
Marketing Process
Owns Membership Experience
Community Support and Awareness
GPYC Core Values
Passion for Hospitality
Do What You Say
Innovative Teamwork
Lead, Manage, Accountability: GPYC Management Staff are expected to be leaders and set an example for the rest of the team. We lead by example, but also through calculated delegation of duties in order to mentor and grow our future leaders. Our leaders are also good Managers, ensuring efficiency with hours worked and high productivity whether it be themselves or subordinates. When it comes to accountability, our leadership team owns it and understands that in the end, member satisfaction is the number one priority.
Membership Sales: The Membership Director is responsible for selling the member experience. In order to do that, they need to fully immerse themselves in that experience and understand the key selling points and value propositions of the membership. Recruiting is extremely important as there are always resignations that are out of our control due to financial reasons, relocation, health concerns, and death.
Marketing Process: As a Private Club, we market the Club in a “classy” way rather than advertise deals, coupons, etc. We also do not advertise our dues and fees overtly. Being that as it may. The Membership Director must establish positive relationships with local media and promote/market the Club through those venues as well as online media and our internal channels.
Owns Membership Experience: While each department owns their area and is responsible for their own successes and failures, the Membership Director is key in identifying strengths and weaknesses in the operation and working with the General Manager to exploit the strengths and make changes in areas of weakness. The Membership Director also is responsible for conducting orientations for new members and making sure they are connecting with the GPYC Community. Being successful in this area is critical for membership retention.
Community Support and Awareness: There are many opportunities to reach out to our local and regional community in order to further expose the Club. In today’s world community support is an expectation. The Club donates items to local charities. The Club has coordinated members to volunteer their time at the Ronald McDonald House, soup kitchens, and schools. The Membership Director should make it a priority to make GPYC a “household name” in the community and a very positive contributor.
#J-18808-Ljbffr