CFO

Chief Financial Officer

Primary Arms Corporate Website
Primary Arms is seeking a seasoned and strategic Chief Financial Officer (CFO) to lead our finance function through its next growth phase. This is a pivotal leadership opportunity for a mission-aligned executive who thrives in fast-paced, multi-channel environments—and views finance not just as a function, but as a strategic enabler of operational excellence, cultural transformation, and long-term value creation.
This is not a typical CFO role. It requires someone who can navigate complexity with clarity, build scalable systems, and partner across functions to drive impact. For the right leader, this is a chance to help shape the future of a uniquely positioned, values-driven organization.

About Us

We are a fast-growing, privately held company operating at the intersection of manufacturing, e-commerce, wholesale distribution, and government contracting. With a national footprint, growing international presence, and significant operational complexity, we are on a mission to scale with purpose, precision, and performance.

About Primary Arms

Founded with a passion for service, Primary Arms is an industry leader, with diversified business units spanning e-commerce, wholesale, government contracting, and manufacturing, we’ve built a loyal customer base and a reputation for operational excellence.

We are entering a bold new chapter—driven by ambitious growth goals, expanding product lines, and a renewed focus on purpose-led leadership. The CFO will play a central role in enabling this transformation by bringing financial rigor, strategic foresight, and a collaborative spirit to the executive team.

Our Culture

Culture is the heartbeat of Primary Arms. We are actively engaged in a cultural transformation focused on clarity, accountability, collaboration, and purpose. Our leadership team is building a high-performance, people-first organization where values and execution go hand in hand.
We empower leaders at all levels, celebrate wins, learn from setbacks, and build trust through transparency and follow-through. The CFO will be expected to model and advance this mindset—serving not only as a financial steward, but also as a cultural leader.

Position Summary

The CFO will serve as a strategic partner to the CEO and executive team, responsible for elevating financial performance, operational discipline, and cross-functional collaboration. This is a hands-on, high-impact role that blends strategic thinking with operational execution. The CFO will oversee all aspects of finance and accounting, including:

• Planning, budgeting, and forecasting
• Reporting and audit readiness
• Tax strategy and compliance
• Banking, treasury, and insurance
• Pricing, margin optimization, and capital planning
• M&A readiness (light but strategic)
• Managing a high-performing finance team

Key Responsibilities

• Serve as a strategic advisor to the CEO and executive team on financial performance, growth strategy, and long-term value creation
• Lead financial planning and analysis (FP&A), budgeting, forecasting, and cash flow management
• Ensure compliance with GAAP, federal, state, and international tax and regulatory requirements
• Oversee monthly close, financial reporting, and external audits (in collaboration with the Accounting Manager)
• Manage banking, treasury, insurance, and auditor relationships
• Partner with merchandising, operations, and e-commerce teams to improve margins, pricing, and working capital efficiency
• Develop and refine financial systems, processes, and internal controls to support scale
• Support limited M&A activity, including due diligence and integration
• Create and report on meaningful KPIs to measure cross-functional performance
• Lead with humility, integrity, and a collaborative spirit

Performance Expectations

• Financial Strategy & Execution
• Improve financial reporting cadence and insights to support strategic decisions
• Implement a capital allocation plan aligned with growth goals
• Operational Discipline & Controls
• Strengthen internal controls and audit readiness
• Ensure timely and accurate financial closes and reporting
• Optimize cash management, working capital, and margins
• Cross-Functional Collaboration
• Build strong relationships across merchandising, manufacturing, e-commerce, and government sales
• Improve cost transparency and operational efficiency across departments
• Contribute actively to enterprise-wide strategy
• Team Leadership
• Assess and refine finance team structure for scale
• Develop and coach rising finance leaders
• Foster a culture of accountability, continuous learning, and high performance

Qualifications

• Proven experience as a CFO in a complex, high-growth business
• Background in retail, e-commerce, manufacturing, or wholesale distribution strongly preferred
• Demonstrated success in building and leading high-performance finance teams
• Expertise in tax strategy, compliance, audits, and financial systems
• Experience with M&A processes, including due diligence and integration
• Proficiency in NetSuite or similar ERP systems (NetSuite strongly preferred)
• CPA, MBA, or equivalent credentials preferred
• Strong communicator with a bias for action
• Hands-on, adaptable, and entrepreneurial mindset
• High integrity, low ego, and a collaborative leadership style

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