Hankook Tire America Corp.
Marketing Events & Sponsorship Specialist
Hankook Tire America Corp., Nashville, Tennessee, United States, 37247
Marketing Events & Sponsorship Specialist
Hankook Tire & Technology is a global leader in high‑performance tire manufacturing, founded in 1941 and headquartered in Seoul, South Korea. As
the world’s seventh-largest tire producer , Hankook operates advanced manufacturing facilities and offices in North America, including its U.S. headquarters in downtown Nashville, TN, and a state‑of‑the‑art production plant in Clarksville, TN. The company delivers innovative tire solutions for passenger vehicles, trucks, motorsports, and original equipment manufacturers (OEMs) worldwide.
Global Innovation:
Pioneering innovative technologies and eco‑friendly manufacturing practices.
Career Growth:
Opportunities for internal mobility, leadership development, and continued learning.
Employee‑Focused Benefits:
Competitive health coverage, 401(k) with match, paid time off, ten paid holidays per year and employee discounts on tires.
Inclusive Culture:
Committed to diversity, teamwork, and sustainability
Location The Marketing Events and Sponsorship position is located at our North American Headquarters in the AT&T (Batman) Building in downtown Nashville, TN. Enjoy a collaborative work environment from Nashville's most iconic building featuring company‑paid on‑site parking, a cafe, gym, dry‑cleaning services, and more.
Work Style In‑person, Monday – Friday
Job Purpose Leads the development and execution of event marketing strategies across B2B and B2C channels, including dealer events. This role drives brand visibility, ensures alignment with corporate objectives, and oversees cross‑functional collaboration to deliver impactful, results‑oriented initiatives. Responsibilities include managing local marketing efforts, ambassador and influencer programs linked to B2B and B2C audiences, creating opportunities for collaboration, and analyzing market trends and competitor activities to identify investment opportunities. The position also oversees agency management and explores grassroots marketing strategies to enhance community engagement.
Key Accountabilities
Strategic Events Oversight:
Direct the planning and execution of the events calendar, ensuring contractual assets are fully leveraged for maximum brand exposure and stakeholder engagement.
Budget Leadership & Compliance:
Maintain and monitor event budgets; collaborate with marketing operations to ensure timely payment processing and documentation.
Financial Governance:
Secure pre‑approvals for all event‑related services, ensuring fiscal responsibility and alignment with organizational objectives.
Agency Management:
Lead negotiations and manage all direct interactions with external agencies, including overseeing the quoting and contracting process for event services.
On‑Site Event Leadership:
Represent the organization at events, ensuring flawless execution and serving as the primary problem solver for real‑time challenges. This includes proactive internal communication with the sales team, close collaboration with cross‑functional internal teams, and coordination with GHQ to maintain alignment and deliver a seamless event experience.
Performance Reporting:
Develop and deliver event planning reports and post‑event recaps to senior management, highlighting outcomes and actionable insights.
Additional Strategic Duties:
Execute other responsibilities as assigned by leadership to support organizational goals.
Level of Accountabilities
Performs assignments in a professional level role
Manages projects from start to finish
Uses existing procedures & practices to solve moderate/complex problems; receives coaching, guidance and direction from Management
Core Competencies
Fast paced self‑starter
Superior interpersonal & communication skills, especially when working with high profile individuals, under stress, etc.
Strong attention to detail and ability to manage multiple stakeholders (agency, local and global) effectively.
Excellent Microsoft Excel, PowerPoint, Outlook and Word skills
Excellent problem solving & analytical skills
Qualifications
A bachelor’s degree is required
7‑10 years of marketing experience required, including event management, business strategy and vendor negotiations.
Experience successfully managing projects required
Must be comfortable with traveling 25% ‑ 35% and be willing to work some weekend/evening hours as needed
Experience in automotive or tire industry preferred
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the world’s seventh-largest tire producer , Hankook operates advanced manufacturing facilities and offices in North America, including its U.S. headquarters in downtown Nashville, TN, and a state‑of‑the‑art production plant in Clarksville, TN. The company delivers innovative tire solutions for passenger vehicles, trucks, motorsports, and original equipment manufacturers (OEMs) worldwide.
Global Innovation:
Pioneering innovative technologies and eco‑friendly manufacturing practices.
Career Growth:
Opportunities for internal mobility, leadership development, and continued learning.
Employee‑Focused Benefits:
Competitive health coverage, 401(k) with match, paid time off, ten paid holidays per year and employee discounts on tires.
Inclusive Culture:
Committed to diversity, teamwork, and sustainability
Location The Marketing Events and Sponsorship position is located at our North American Headquarters in the AT&T (Batman) Building in downtown Nashville, TN. Enjoy a collaborative work environment from Nashville's most iconic building featuring company‑paid on‑site parking, a cafe, gym, dry‑cleaning services, and more.
Work Style In‑person, Monday – Friday
Job Purpose Leads the development and execution of event marketing strategies across B2B and B2C channels, including dealer events. This role drives brand visibility, ensures alignment with corporate objectives, and oversees cross‑functional collaboration to deliver impactful, results‑oriented initiatives. Responsibilities include managing local marketing efforts, ambassador and influencer programs linked to B2B and B2C audiences, creating opportunities for collaboration, and analyzing market trends and competitor activities to identify investment opportunities. The position also oversees agency management and explores grassroots marketing strategies to enhance community engagement.
Key Accountabilities
Strategic Events Oversight:
Direct the planning and execution of the events calendar, ensuring contractual assets are fully leveraged for maximum brand exposure and stakeholder engagement.
Budget Leadership & Compliance:
Maintain and monitor event budgets; collaborate with marketing operations to ensure timely payment processing and documentation.
Financial Governance:
Secure pre‑approvals for all event‑related services, ensuring fiscal responsibility and alignment with organizational objectives.
Agency Management:
Lead negotiations and manage all direct interactions with external agencies, including overseeing the quoting and contracting process for event services.
On‑Site Event Leadership:
Represent the organization at events, ensuring flawless execution and serving as the primary problem solver for real‑time challenges. This includes proactive internal communication with the sales team, close collaboration with cross‑functional internal teams, and coordination with GHQ to maintain alignment and deliver a seamless event experience.
Performance Reporting:
Develop and deliver event planning reports and post‑event recaps to senior management, highlighting outcomes and actionable insights.
Additional Strategic Duties:
Execute other responsibilities as assigned by leadership to support organizational goals.
Level of Accountabilities
Performs assignments in a professional level role
Manages projects from start to finish
Uses existing procedures & practices to solve moderate/complex problems; receives coaching, guidance and direction from Management
Core Competencies
Fast paced self‑starter
Superior interpersonal & communication skills, especially when working with high profile individuals, under stress, etc.
Strong attention to detail and ability to manage multiple stakeholders (agency, local and global) effectively.
Excellent Microsoft Excel, PowerPoint, Outlook and Word skills
Excellent problem solving & analytical skills
Qualifications
A bachelor’s degree is required
7‑10 years of marketing experience required, including event management, business strategy and vendor negotiations.
Experience successfully managing projects required
Must be comfortable with traveling 25% ‑ 35% and be willing to work some weekend/evening hours as needed
Experience in automotive or tire industry preferred
#J-18808-Ljbffr