ESL FACEIT Group - EFG
Brand Partnership Sales Developer
ESL FACEIT Group - EFG, Columbus, Ohio, United States, 43224
Brand Partnership Sales Developer
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At EFG (ESL FACEIT Group) we create worlds beyond gameplay where players and fans become community. We pride ourselves in having a corporate social responsibility which is that
“IT’S NOT GG, UNTIL IT’S GG FOR ALL” . We are passionate about the culture we foster that ultimately helps to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems staged for our millions of players, fans and heroes.
We are looking for a driven and strategic Brand Partnership Sales Developer to join our team. In this role, you will play a key part in shaping our category strategy and driving our go‑to‑market approach across selected brand verticals. By identifying growth opportunities, engaging potential partners, and building a strong and qualified sales pipeline, you will help position our portfolio and partnerships for long‑term success.
Responsibilities
Shape and execute category strategies and support the broader go‑to‑market approach, ensuring that insights, priority prospects, and commercial positioning are clearly defined for each assigned category.
Generate new business opportunities and contribute directly to overall sales growth.
Conduct cold outreach and leverage warm touchpoints to develop a consistent and qualified pipeline of potential brand partners.
Align pipeline generation efforts with lead sellers, commercial leadership, and the overall sales strategy to meet targets and strengthen negotiation leverage for renewal.
Manage the end‑to‑end sales process, from initial outreach to closed‑win.
Map and maintain up‑to‑date knowledge of key decision‑makers, budget cycles, and points of contact within assigned brand categories.
Secure pitch meetings and ensure strong engagement with prospective brands, supported by lead sellers and commercial leadership.
Qualifications
A self‑starter with a strong “can‑do” attitude and genuine hunger for selling.
Motivated by results and comfortable taking initiative in a fast‑moving environment.
A clear and confident communicator who builds trust, nurtures relationships, and presents ideas with impact.
Highly organized and exceptionally strong administratively – you manage systems, CRM hygiene, follow‑ups, and documentation with precision and discipline.
Able to manage multiple opportunities simultaneously while maintaining structure and focus.
Creatively minded and skilled at crafting compelling narratives – you enjoy building pitch decks, tailoring sales stories, and developing category‑driven messaging.
Interested in the brand and media partnership space, with a long‑term, relationship‑focused approach to sales.
Category‑focused role, concentrating on developing opportunities within specific brand verticals.
Primary focus on building the sales pipeline and closing smaller‑scale deals.
Opportunity to grow into larger, more strategic roles as performance and experience develop.
Additional Details
Category‑focused role, concentrating on developing opportunities within specific brand vertical.
Primary focus on building the sales pipeline and closing smaller‑scale deals.
Opportunity to grow into larger, more strategic roles as performance and experience develop.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Sales and Business Development
Industries: Computer Games, Technology, Information and Media, and Entertainment Providers
Referrals increase your chances of interviewing at ESL FACEIT Group - EFG by 2x.
Get notified about new Brand Specialist jobs in Columbus, Ohio Metropolitan Area.
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At EFG (ESL FACEIT Group) we create worlds beyond gameplay where players and fans become community. We pride ourselves in having a corporate social responsibility which is that
“IT’S NOT GG, UNTIL IT’S GG FOR ALL” . We are passionate about the culture we foster that ultimately helps to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems staged for our millions of players, fans and heroes.
We are looking for a driven and strategic Brand Partnership Sales Developer to join our team. In this role, you will play a key part in shaping our category strategy and driving our go‑to‑market approach across selected brand verticals. By identifying growth opportunities, engaging potential partners, and building a strong and qualified sales pipeline, you will help position our portfolio and partnerships for long‑term success.
Responsibilities
Shape and execute category strategies and support the broader go‑to‑market approach, ensuring that insights, priority prospects, and commercial positioning are clearly defined for each assigned category.
Generate new business opportunities and contribute directly to overall sales growth.
Conduct cold outreach and leverage warm touchpoints to develop a consistent and qualified pipeline of potential brand partners.
Align pipeline generation efforts with lead sellers, commercial leadership, and the overall sales strategy to meet targets and strengthen negotiation leverage for renewal.
Manage the end‑to‑end sales process, from initial outreach to closed‑win.
Map and maintain up‑to‑date knowledge of key decision‑makers, budget cycles, and points of contact within assigned brand categories.
Secure pitch meetings and ensure strong engagement with prospective brands, supported by lead sellers and commercial leadership.
Qualifications
A self‑starter with a strong “can‑do” attitude and genuine hunger for selling.
Motivated by results and comfortable taking initiative in a fast‑moving environment.
A clear and confident communicator who builds trust, nurtures relationships, and presents ideas with impact.
Highly organized and exceptionally strong administratively – you manage systems, CRM hygiene, follow‑ups, and documentation with precision and discipline.
Able to manage multiple opportunities simultaneously while maintaining structure and focus.
Creatively minded and skilled at crafting compelling narratives – you enjoy building pitch decks, tailoring sales stories, and developing category‑driven messaging.
Interested in the brand and media partnership space, with a long‑term, relationship‑focused approach to sales.
Category‑focused role, concentrating on developing opportunities within specific brand verticals.
Primary focus on building the sales pipeline and closing smaller‑scale deals.
Opportunity to grow into larger, more strategic roles as performance and experience develop.
Additional Details
Category‑focused role, concentrating on developing opportunities within specific brand vertical.
Primary focus on building the sales pipeline and closing smaller‑scale deals.
Opportunity to grow into larger, more strategic roles as performance and experience develop.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Sales and Business Development
Industries: Computer Games, Technology, Information and Media, and Entertainment Providers
Referrals increase your chances of interviewing at ESL FACEIT Group - EFG by 2x.
Get notified about new Brand Specialist jobs in Columbus, Ohio Metropolitan Area.
#J-18808-Ljbffr