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BoardRoom magazine

Director of Wellness, Fitness Spa

BoardRoom magazine, Naples, Florida, United States, 33939

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Director of Wellness The Director of Wellness is responsible for the strategic direction, development, and daily operations of a comprehensive wellness and sports program. This individual will oversee all aspects of the full‑service salon and spa, dynamic fitness center programming (including indoor group exercise and aqua fitness classes), and the management of racquet/paddle sports and bocce programs. The Director will ensure an exceptional member experience by curating engaging programming, fostering a culture of wellness, maintaining top‑tier service standards, maximizing the Club’s profitability, and keeping programs at the leading edge of the spa and fitness industry.

Supervisory Responsibilities

Oversee a wellness team of full‑time and part‑time employees, independent contractors, and vendors.

Recruit, select, train, supervise, schedule, and manage a team of wellness professionals, fitness instructors, and sports coordinators.

Oversee scheduling, budgeting, and resource allocation to ensure efficient operations.

Establish and uphold high service standards, ensuring consistency and excellence across all wellness and sports offerings.

Develop and monitor training and education opportunities for subordinates and encourage self‑improvement.

Handle discipline and termination of subordinates under the HR Department and company policy.

Duties and Responsibilities

Ensure the Wellness Center operates in compliance with all applicable local, state, and federal laws, including licensing and liability insurance.

Plan, develop, and implement policies, procedures, and training programs within the facility.

Assist in budget development and create strategies to adhere to the annual budget.

Attend weekly Department Head meetings and convey relevant information to staff and vendors.

Be visibly present in the Wellness Center during peak periods.

Ensure members receive excellent service when selecting and purchasing wellness merchandise.

Maintain complete coverage of wellness staff by managing vacation and travel schedules.

Create a positive work environment that promotes teamwork, performance feedback, recognition, respect, and employee satisfaction.

Provide outstanding service to members and guests professionally and courteously.

Oversee maintenance of all equipment in the facility.

Maintain a close working relationship with other club professionals.

Key Responsibilities – Wellness & Fitness Programming

Implement and program the Wellness Center’s marketing strategy to optimize profit and increase guest traffic.

Participate in monthly Wellness Program meetings for specific events.

Implement ongoing promotions to stimulate sales of products and services.

Monitor and evaluate club product offerings, recommending additions or discontinuations.

Develop and oversee a diverse range of wellness programs, including fitness classes, spa treatments, and holistic health initiatives.

Manage a robust fitness center schedule, ensuring a balanced mix of indoor, outdoor, and aqua fitness classes.

Stay informed on industry trends to introduce innovative wellness experiences.

Salon & Spa Management

Oversee the full‑service salon and spa, ensuring high‑quality treatments aligned with luxury wellness standards.

Collaborate with spa and salon professionals to curate seasonal promotions, special events, and exclusive treatment offerings.

Maintain an exceptional guest experience through staff training, service excellence, and operational efficiency.

Sports & Recreation Oversight

Direct and enhance racquet sports programming, including tennis, pickleball clinics, leagues, and tournaments.

Develop engaging bocce programming to encourage social connections and active participation.

Ensure proper maintenance and upkeep of all sports facilities, including courts and equipment.

Member Engagement & Experience

Greet members and guests and coordinate all member and guest requests and issues in a professional, courteous, and timely manner.

Create a welcoming and inclusive environment where members feel supported in their wellness and recreational pursuits.

Develop special events, themed fitness challenges, and community‑driven wellness initiatives to foster engagement.

Maintain an up‑to‑date calendar of events for current and upcoming seasons.

Assist members in using the online scheduling software.

Collaborate with the National Manager of Wellness & Sports to promote wellness and sports offerings.

Administrative Responsibilities

Read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.

Write routine reports and correspondence.

Speak effectively before groups of customers or employees.

Oversee the flow of information that members receive via reservation software and mass e‑mails.

Edit all mass communications for consistency, content, and tone.

Provide a monthly report detailing current programming.

Troubleshoot with outsourced IT companies to maintain online booking sites, e‑mail accounts, wellness computers, and booking display screens.

Coordinate with the Food and Beverage Manager to ensure all event aspects are correctly aligned.

Complete and submit payroll and vendor check requests to the Resort Manager for approval and processing.

Handle monthly billing for the Wellness Center and pay staff and vendor commissions.

Ensure equipment and supplies are stocked, maintained, and cleaned throughout the facility.

Order and maintain adequate inventory levels with monthly inventory checks.

Maintain cleanliness, organization, safety, and repair throughout the facility.

Proficiency in Microsoft Office, Outlook, PowerPoint, Publisher, and POS systems such as Book‑4‑Time/ Jonas Club Software.

Perform other duties as assigned by supervisor(s).

Required Skills & Abilities

Excellent organizational and time‑management skills.

Excellent interpersonal skills and ability to communicate with members appropriately, both verbally and in writing.

High energy, initiative, enthusiasm, cooperation, good judgment, and discretion.

Comfort with public speaking, critical‑thinking skills, and conflict‑resolution strategies.

Ability to perform moderate physical work, lifting up to 50 lbs. and frequently up to 30 lbs.

Perform activities such as bending, kneeling, crouching, reaching, standing, lifting, and grasping for up to 5 hours without sitting.

Proven ability to lead a team in a collegial environment.

Education & Experience Requirements

CPR and First Aid Certifications required, or willingness to become certified within the first 90 days.

High school diploma or equivalent.

Minimum three (3) years of related leadership experience within the Spa/Salon Industry with direct Fitness Center oversight, preferably in a luxury resort or club environment.

Strong leadership, management, and motivational skills with the ability to interact with associates at all levels.

Thorough knowledge of numerous spa modalities, body treatments, fitness, and group fitness programming, and willingness to train in specific service offerings.

Preferred Requirements

Professional license from the Department of Health, Board of Cosmetology, or current Personal Training certification from a nationally recognized organization.

Previous experience as Spa and/or Wellness Manager.

College education – Bachelor’s degree.

Working Conditions

Works indoors and outdoors; potential exposure to sharp equipment, utensils, harmful chemicals, and/or solvents if safety procedures are not followed.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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