Pj Fitzpatrick
PJ Fitzpatrick is a home improvement company that provides residential exterior and interior renovation services, including roofing, siding, windows, doors, gutters, and bath solutions. Founded with a focus on quality workmanship and dependable service, the company has grown into a trusted name for homeowners seeking durable, long-lasting improvements. PJ Fitzpatrick is known for its customer-first approach, professional installations, and commitment to standing behind its work across the regions it serves.
TheLifecycleMarketingSpecialistis responsible for building, executing, and optimizing customer communications throughout the entire customer journey. This role will focus on driving engagement, increasing retention, improving customer satisfaction, and maximizing customer lifetime value by building personalized, data-driven marketingcampaigns across multiple channels.
Key Responsibilities Lifecycle & Campaign Management
Build, launch, and optimizelifecyclecampaigns including onboarding, post-install, inactive/reactivation, win-back, and loyalty.
Create segmentation to deliver personalized, high-performing messaging.
Own end-to-end execution lifecycle campaigns—segmentation, build, QA, scheduling, deployment, and performance analysis.
Write copy and create design for assets that align with brand voice and lifecyclegoals.
Maintain list hygiene by updating unsubscribe lists and identifying customers that qualify for multiple campaigns within the same timeframe.
Insights & Optimization
Track and report on campaign performance.
Provide recommendations to continuously improve customer journey and channel effectiveness.
Develop A/B and multivariate tests to improve open rates, clicks, conversions, and retention metrics.
Marketing Support Assist the marketing team with additional tasks as needed.
#PJFITZ2025
Qualifications
2–4+ years of experience inlifecycle/retentionmarketing, CRMmarketing, email/SMSmarketing, ormarketingautomation.
Hands-on experience with CRM andmarketingautomation tools (Klaviyo, HubSpot, SalesforceMarketingCloud, Marketo, Iterable, etc.).
Strong understanding of customer segmentation, behavioral triggers, CAN-SPAM and TCPA rules.
Basic graphic design and email template creation skills.
Familiarity with A/B testing and campaign analysis methodologies.
Comfortable merging and analyzing data and reporting insights using Excel, Google Analytics, Looker, Power BI, or similar tools.
Excellent copywriting and communication skills with strong attention to detail.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Nice to Have
Experience in home services, e-commerce, subscription services, or another customerlifecycle–heavy industry.
Experience with SMS platforms and deliverability best practices.
Benefits Overview At PJ Fitzpatrick, we believe our team deserves the best. Thats why we offer a comprehensive benefits package that includes:
Health Insurance
Vision Insurance
Dental Insurance
Life Insurance 401(k) with Company Match
Paid Training
PTO
Floating Holiday
PTO on your Birthday
#J-18808-Ljbffr
TheLifecycleMarketingSpecialistis responsible for building, executing, and optimizing customer communications throughout the entire customer journey. This role will focus on driving engagement, increasing retention, improving customer satisfaction, and maximizing customer lifetime value by building personalized, data-driven marketingcampaigns across multiple channels.
Key Responsibilities Lifecycle & Campaign Management
Build, launch, and optimizelifecyclecampaigns including onboarding, post-install, inactive/reactivation, win-back, and loyalty.
Create segmentation to deliver personalized, high-performing messaging.
Own end-to-end execution lifecycle campaigns—segmentation, build, QA, scheduling, deployment, and performance analysis.
Write copy and create design for assets that align with brand voice and lifecyclegoals.
Maintain list hygiene by updating unsubscribe lists and identifying customers that qualify for multiple campaigns within the same timeframe.
Insights & Optimization
Track and report on campaign performance.
Provide recommendations to continuously improve customer journey and channel effectiveness.
Develop A/B and multivariate tests to improve open rates, clicks, conversions, and retention metrics.
Marketing Support Assist the marketing team with additional tasks as needed.
#PJFITZ2025
Qualifications
2–4+ years of experience inlifecycle/retentionmarketing, CRMmarketing, email/SMSmarketing, ormarketingautomation.
Hands-on experience with CRM andmarketingautomation tools (Klaviyo, HubSpot, SalesforceMarketingCloud, Marketo, Iterable, etc.).
Strong understanding of customer segmentation, behavioral triggers, CAN-SPAM and TCPA rules.
Basic graphic design and email template creation skills.
Familiarity with A/B testing and campaign analysis methodologies.
Comfortable merging and analyzing data and reporting insights using Excel, Google Analytics, Looker, Power BI, or similar tools.
Excellent copywriting and communication skills with strong attention to detail.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Nice to Have
Experience in home services, e-commerce, subscription services, or another customerlifecycle–heavy industry.
Experience with SMS platforms and deliverability best practices.
Benefits Overview At PJ Fitzpatrick, we believe our team deserves the best. Thats why we offer a comprehensive benefits package that includes:
Health Insurance
Vision Insurance
Dental Insurance
Life Insurance 401(k) with Company Match
Paid Training
PTO
Floating Holiday
PTO on your Birthday
#J-18808-Ljbffr