PJ Fitzpatrick, LLC
Lifecycle Marketing Specialist
PJ Fitzpatrick, LLC, New Castle, Delaware, United States, 19720
Lifecycle Marketing Specialist
PJ Fitzpatrick is a home improvement company that provides residential exterior and interior renovation services, including roofing, siding, windows, doors, gutters, and bath solutions. Founded with a focus on quality workmanship and dependable service, the company has grown into a trusted name for homeowners seeking durable, long-lasting improvements. PJ Fitzpatrick is known for its customer-first approach, professional installations, and commitment to standing behind its work across the regions it serves.
Base pay range $55,000.00/yr - $65,000.00/yr
Key Responsibilities Lifecycle & Campaign Management
Build, launch, and optimize lifecycle campaigns including onboarding, post-install, inactive/reactivation, win-back, and loyalty
Create segmentation to deliver personalized, high-performing messaging
Own end-to-end execution lifecycle campaigns—segmentation, build, QA, scheduling, deployment, and performance analysis
Write copy and create design for assets that align with brand voice and lifecycle goals
Maintain list hygiene by updating unsubscribe lists and identifying customers that qualify for multiple campaigns within the same timeframe
Insights & Optimization
Track and report on campaign performance
Provide recommendations to continuously improve customer journey and channel effectiveness
Develop A/B and multivariate tests to improve open rates, clicks, conversions, and retention metrics
Marketing Support Assist the marketing team with additional tasks as needed.
Requirements Qualifications
2-4+ years of experience in lifecycle/retention marketing, CRM marketing, email/SMS marketing, or marketing automation
Hands-on experience with CRM and marketing automation tools (Klaviyo, HubSpot, Salesforce Marketing Cloud, Marketo, Iterable, etc.)
Strong understanding of customer segmentation, behavioral triggers, CAN-SPAM and TCPA rules
Basic graphic design and email template creation skills
Familiarity with A/B testing and campaign analysis methodologies
Comfortable merging and analyzing data and reporting insights using Excel, Google Analytics, Looker, Power BI, or similar tools
Excellent copywriting and communication skills with strong attention to detail
Ability to manage multiple projects and deadlines in a fast-paced environment
Nice to Have
Experience in home services, e-commerce, subscription services, or another customer lifecycle-heavy industry
Experience with SMS platforms and deliverability best practices
Benefits
Health Insurance
Vision Insurance
Dental Insurance
Life Insurance
401(k) with Company Match
Paid Training
PTO
Floating Holiday
PTO on your Birthday
Additional Information
Seniority level:
Mid-Senior level
Employment type:
Full-time
Job function:
Marketing
Industries:
IT Services and IT Consulting
#J-18808-Ljbffr
Base pay range $55,000.00/yr - $65,000.00/yr
Key Responsibilities Lifecycle & Campaign Management
Build, launch, and optimize lifecycle campaigns including onboarding, post-install, inactive/reactivation, win-back, and loyalty
Create segmentation to deliver personalized, high-performing messaging
Own end-to-end execution lifecycle campaigns—segmentation, build, QA, scheduling, deployment, and performance analysis
Write copy and create design for assets that align with brand voice and lifecycle goals
Maintain list hygiene by updating unsubscribe lists and identifying customers that qualify for multiple campaigns within the same timeframe
Insights & Optimization
Track and report on campaign performance
Provide recommendations to continuously improve customer journey and channel effectiveness
Develop A/B and multivariate tests to improve open rates, clicks, conversions, and retention metrics
Marketing Support Assist the marketing team with additional tasks as needed.
Requirements Qualifications
2-4+ years of experience in lifecycle/retention marketing, CRM marketing, email/SMS marketing, or marketing automation
Hands-on experience with CRM and marketing automation tools (Klaviyo, HubSpot, Salesforce Marketing Cloud, Marketo, Iterable, etc.)
Strong understanding of customer segmentation, behavioral triggers, CAN-SPAM and TCPA rules
Basic graphic design and email template creation skills
Familiarity with A/B testing and campaign analysis methodologies
Comfortable merging and analyzing data and reporting insights using Excel, Google Analytics, Looker, Power BI, or similar tools
Excellent copywriting and communication skills with strong attention to detail
Ability to manage multiple projects and deadlines in a fast-paced environment
Nice to Have
Experience in home services, e-commerce, subscription services, or another customer lifecycle-heavy industry
Experience with SMS platforms and deliverability best practices
Benefits
Health Insurance
Vision Insurance
Dental Insurance
Life Insurance
401(k) with Company Match
Paid Training
PTO
Floating Holiday
PTO on your Birthday
Additional Information
Seniority level:
Mid-Senior level
Employment type:
Full-time
Job function:
Marketing
Industries:
IT Services and IT Consulting
#J-18808-Ljbffr