Assistant Manager, Community & Content

Social Media Marketing is a critical component to our brand strategies and keeps our brands relevant and top of mind for consumers. The Assistant Manager, Community & Content Bio Ionic & Ouidad is responsible for executing day to day on social media, community management & has a heavy focus on social content creation. This role is responsible for constantly engaging with consumers, influencers and other brands on social, building communities & strengthening brand loyalty. Reporting to the Manager, Social Media, this role is critical for executional day-to-day activities on social for Bio Ionic, Ouidad and the Ouidad Salon. The Social Team engages with multiple functions, including PR/Influencer, Ecommerce/Performance Marketing, Customer/Sales and requires strong partnership & collaboration with Brand Marketing. This role requires flexibility for after hours and weekend work based on program needs. Content Creation (50%)

Concept, film & edit photo & video content to fuel organic feeds, possible use in paid social Create, design & modify assets using Canva for quick, on-trend content creation Execute briefs for content creation, project manage & route for review & alignment Write compelling social captions, optimizing for GEO Manage assets & distribute to internal & external teams as needed Attend PR/Influencers events, photoshoots, activations to capture social-first content Identify social trends & quickly action to create content within 24 hours Support content performance analysis, adjust for ongoing content creation Must be comfortable speaking on camera and being featured in content regularly Community Engagement (40%)

Daily community management – reactive & proactive – across all key platforms Engaging with influencers on social, coordinating with Influencer/PR to send products Surprise & delights with consumers for product opportunities Searching keywords, terms, brand name, tags and engaging ongoing with all UGC Community management on paid social media advertisements thru social tech integration Discovery of creators, artists, and other partners to develop unique content for social Managing day to day asset creation, modification, edits, reviews and approval process Accepting collaboration posts, partnering with Influencer/PR Lead for coordination Must be comfortable speaking on camera and being featured in content regularly Social Media Platforms (5%)

Daily scheduling & posting on all social platforms Execution of social media giveaways Supporting social calendar updates Support social media performance analytics, pulling data & support analysis TikTok Shop (5%)

Coordinate sending product for paid TTS affiliate partners Engage with TTS affiliate content, identify partners for possible owned content creation Attend TTS Affiliate events & networking moments with creators Required Skills & Qualifications

Extensive knowledge of major social media platforms and technologies Experience with TikTok Shop programming & affiliate management Knowledge & experience using social & influencer management technology platforms Content Creation, copywriting, video & photo editing and graphic design skills. Proficiency with Canva, Photoshop, Adobe Illustrator, CapCut, etc. Early adopter of new and emerging social media platforms Strong verbal and written communication skills; strong presentation skills Beauty/hair care and multi-brand portfolio experience preferred. Familiarity with social reporting tools like Dash Hudson, Microsoft Suite Education/ Experience Requirements

Bachelor’s Degree in marketing, communications, business, or other relevant field Min. 1 year of professional social media experience Expertise required across TikTok, Instagram, Facebook, YouTube, and Pinterest. This role is NYC-based with a hybrid schedule of both in-office and remote workdays. Must be available to be in NYC three days/week.

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