Marketing Operations Specialist/Lead

We are seeking a Marketing Operations Specialist/Lead with strong B2B experience to support marketing technology and operations initiatives. The role involves hands‑on work across a variety of Martech platforms, optimizing marketing processes, and collaborating with cross‑functional teams to ensure efficient campaign execution and data‑driven decision‑making. Key responsibilities include managing and fixing forms, conducting audits, building dashboards, setting up GTM/GA4, optimizing pipelines, and recommending Martech tools. The position requires direct collaboration with internal stakeholders and clients, including participating in discovery sessions and gathering requirements.

Key Responsibilities

Manage and optimize marketing operations processes, including forms, lead flows, and pipeline efficiency.

Conduct audits of existing Martech setups and recommend improvements.

Configure, manage, and troubleshoot GTM, GA4, CRM platforms, Webflow, ETL tools, analytics, consent, and chat tools.

Build and maintain dashboards to provide visibility into marketing performance.

Recommend, evaluate, and implement Martech tools that support B2B marketing programs.

Collaborate closely with project managers, developers, and marketers to align operations with campaign goals.

Participate in client discovery calls and requirement‑gathering sessions.

Clearly communicate dependencies and the interconnectedness of marketing operations with other business functions.

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