Disney Parks and Resorts
Culture and Trend Forecasting Manager
Disney Parks and Resorts, Kissimmee, Florida, United States, 34747
Job Summary
This individual will play a crucial role in identifying, analyzing and articulating Disney cultural & creative signals and broader consumer/industry trends into actionable, relevant, consumer-centric opportunity spaces across all categories for the Disney Parks Retail organization.
About the Role This role will report to the Senior Manager - Retail Innovation & Design.
What You Will Do
Track signals and identify trends within Disney Park culture
Utilize social listening platforms to explore patterns, ownable trends and opportunities for products and experiences.
Curate and synthesize primary and secondary data and research to identify new ownable spaces across the business
Synthesize cultural and consumer trends into concise POVs that inform the innovation pipeline, overall organization and, long-term planning.
Partner with insights and platform partners to continuously refine and expand the tools and methodologies used.
Understanding emergent behaviors driven by cultural and societal shifts and the ability to delineate and communicate a range of possible futures and make them impactful for multiple areas of the business
Knows where to find the Visionaries whose behavior and attitudes today can provide an indication of where societies are heading in the future
Drive Consumer Centricity
Partner with consumer insights team on primary research needs when required
Utilize social listening platforms to analyze specific conversations and audiences to identify new retail opportunity spaces from specific consumers
Create design muses that drive consumer alignment
Inspire Product/Design
Explore and identify how broad, evolving culture and emerging consumer trends translate into relevant product needs
Provide consumer‑centric creative and cultural support to merchandise, design and creative teams via research deep dives, POVs and trend direction
Identify and translate relevant creative trends for cross‑category development
Act as thought partner to product design, merchandising and creative with consumer POVs to help shape products with a consumer‑centric, future‑focused approach
Ensure insights not only inspire great creative but ladder back broader STEEP factors
Help with the creation of regular culture and trend reporting for the broader organization, helping teams stay fluent in fast‑changing cultural conversations.
Required Qualifications & Skills
Proven ability to track and translate cultural signal and trends into actionable opportunities via multiple formats (video, images, presentations, writing)
Naturally curious with a deep passion understanding how cultural shifts, human behavior, and design impact retail
Knowledge of Disney parks, experiences and IP
Experience with trend and research services
Strong analytical and strategic thinking skills with the ability to distill ambiguity into clarity.
Deep understanding of modern culture, media behaviors, and consumer mindsets‑especially in the Gen Z and Millennial cohorts.
Proven experience of research, analysis, writing, and creating compelling trend content.
3+ years of experience trend forecasting, consumer insights at a retailor or trend platform
Bachelor's degree in Marketing, Communications, Design Strategy, Data Science, Cultural Studies, Journalism, Anthropology, Sociology, or related field; advanced degree a plus.
Proven track record of applying cultural and consumer insight to influence creative development and strategic decision‑making.
Keen eye for design and products with ability to create compelling mood boards
Skilled at combining research and field observations and utilizing a variety of tools and sources to track emerging lifestyle shifts
Deep understanding of trend and insights research and methodologies
Strong fluency with social listening tools (e.g., Meltwater, Sprinklr, etc.), research platforms (Kantar, Mintel, WGSN),
Demonstrable ability to interpret and present consumer and trends research which results in relevant insights to drive consumer knowledge and product creation.
Preferred Qualifications & Skills
Proven knowledge working in the consumer trends across various industries such as fashion, toys, consumables, collectible, etc.
Proficiency in adobe creative suite, keynote and powerpoint
Additional Information This position will be located in Kissimmee, FL.
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at
https://jobs.disneycareers.com/benefits
About Disney Experiences Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. … (company description truncated for brevity)
About The Walt Disney Company The Walt Disney Company… (company description truncated for brevity)
Equal Opportunity Statement Disney Global Product Dev & Creative is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
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About the Role This role will report to the Senior Manager - Retail Innovation & Design.
What You Will Do
Track signals and identify trends within Disney Park culture
Utilize social listening platforms to explore patterns, ownable trends and opportunities for products and experiences.
Curate and synthesize primary and secondary data and research to identify new ownable spaces across the business
Synthesize cultural and consumer trends into concise POVs that inform the innovation pipeline, overall organization and, long-term planning.
Partner with insights and platform partners to continuously refine and expand the tools and methodologies used.
Understanding emergent behaviors driven by cultural and societal shifts and the ability to delineate and communicate a range of possible futures and make them impactful for multiple areas of the business
Knows where to find the Visionaries whose behavior and attitudes today can provide an indication of where societies are heading in the future
Drive Consumer Centricity
Partner with consumer insights team on primary research needs when required
Utilize social listening platforms to analyze specific conversations and audiences to identify new retail opportunity spaces from specific consumers
Create design muses that drive consumer alignment
Inspire Product/Design
Explore and identify how broad, evolving culture and emerging consumer trends translate into relevant product needs
Provide consumer‑centric creative and cultural support to merchandise, design and creative teams via research deep dives, POVs and trend direction
Identify and translate relevant creative trends for cross‑category development
Act as thought partner to product design, merchandising and creative with consumer POVs to help shape products with a consumer‑centric, future‑focused approach
Ensure insights not only inspire great creative but ladder back broader STEEP factors
Help with the creation of regular culture and trend reporting for the broader organization, helping teams stay fluent in fast‑changing cultural conversations.
Required Qualifications & Skills
Proven ability to track and translate cultural signal and trends into actionable opportunities via multiple formats (video, images, presentations, writing)
Naturally curious with a deep passion understanding how cultural shifts, human behavior, and design impact retail
Knowledge of Disney parks, experiences and IP
Experience with trend and research services
Strong analytical and strategic thinking skills with the ability to distill ambiguity into clarity.
Deep understanding of modern culture, media behaviors, and consumer mindsets‑especially in the Gen Z and Millennial cohorts.
Proven experience of research, analysis, writing, and creating compelling trend content.
3+ years of experience trend forecasting, consumer insights at a retailor or trend platform
Bachelor's degree in Marketing, Communications, Design Strategy, Data Science, Cultural Studies, Journalism, Anthropology, Sociology, or related field; advanced degree a plus.
Proven track record of applying cultural and consumer insight to influence creative development and strategic decision‑making.
Keen eye for design and products with ability to create compelling mood boards
Skilled at combining research and field observations and utilizing a variety of tools and sources to track emerging lifestyle shifts
Deep understanding of trend and insights research and methodologies
Strong fluency with social listening tools (e.g., Meltwater, Sprinklr, etc.), research platforms (Kantar, Mintel, WGSN),
Demonstrable ability to interpret and present consumer and trends research which results in relevant insights to drive consumer knowledge and product creation.
Preferred Qualifications & Skills
Proven knowledge working in the consumer trends across various industries such as fashion, toys, consumables, collectible, etc.
Proficiency in adobe creative suite, keynote and powerpoint
Additional Information This position will be located in Kissimmee, FL.
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at
https://jobs.disneycareers.com/benefits
About Disney Experiences Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. … (company description truncated for brevity)
About The Walt Disney Company The Walt Disney Company… (company description truncated for brevity)
Equal Opportunity Statement Disney Global Product Dev & Creative is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
#J-18808-Ljbffr