Disney Experiences
Culture and Trend Forecasting Manager
Disney Experiences, Kissimmee, Florida, United States, 34747
Culture and Trend Forecasting Manager
Join to apply for the
Culture and Trend Forecasting Manager
role at
Disney Experiences .
Be among the first 25 applicants.
Get AI‑powered advice on this job and more exclusive features.
About the Role This individual will play a crucial role in identifying, analyzing and articulating Disney cultural & creative signals and broader consumer/industry trends into actionable, relevant, consumer‑centric opportunity spaces across all categories for the Disney Parks Retail organization.
This role will report to the Senior Manager – Retail Innovation & Design.
What You Will Do Identify Cultural Research
Track signals and identify trends within Disney Park culture
Utilize social listening platforms to explore patterns, ownable trends and opportunities for products and experiences
Curate and synthesize primary and secondary data and research to identify new ownable spaces across the business
Synthesize cultural and consumer trends into concise POVs that inform the innovation pipeline, overall organization and long‑term planning
Partner with insights and platform partners to continuously refine and expand the tools and methodologies used
Understand emergent behaviors driven by cultural and societal shifts and delineate and communicate a range of possible futures to make them impactful for multiple areas of the business
Know where to find the visionaries whose behavior and attitudes today can indicate where societies are heading in the future
Drive consumer centricity
Partner with consumer insights team on primary research needs when required
Utilize social listening platforms to analyze specific conversations and audiences to identify new retail opportunity spaces from specific consumers
Create design muses that drive consumer alignment
Inspire Product/Design
Explore and identify how broad, evolving culture and emerging consumer trends translate into relevant product needs
Provide consumer‑centric creative and cultural support to merchandise, design and creative teams via research deep dives, POVs and trend direction
Identify and translate relevant creative trends for cross‑category development
Act as a thought partner to product design, merchandising and creative with consumer POVs to help shape products with a consumer‑centric, future‑focused approach
Ensure insights not only inspire great creative but ladder back broader STEEP factors
Help with the creation of regular culture and trend reporting for the broader organization, helping teams stay fluent in fast‑changing cultural conversations
Required Qualifications & Skills
Proven ability to track and translate cultural signal and trends into actionable opportunities via multiple formats (video, images, presentations, writing)
Naturally curious with a deep passion for understanding how cultural shifts, human behavior, and design impact retail
Knowledge of Disney parks, experiences and IP
Experience with trend and research services
Strong analytical and strategic thinking skills with the ability to distill ambiguity into clarity
Deep understanding of modern culture, media behaviors, and consumer mindsets—especially in the Gen Z and Millennial cohorts
Proven experience of research, analysis, writing, and creating compelling trend content
3+ years of experience in trend forecasting, consumer insights at a retailer or trend platform
Bachelor’s degree in Marketing, Communications, Design Strategy, Data Science, Cultural Studies, Journalism, Anthropology, Sociology, or related field; advanced degree a plus
Proven track record of applying cultural and consumer insight to influence creative development and strategic decision‑making
Keen eye for design and products with ability to create compelling mood boards
Skilled at combining research and field observations and utilizing a variety of tools and sources to track emerging lifestyle shifts
Deep understanding of trend and insights research and methodologies
Strong fluency with social listening tools (e.g., Meltwater, Sprinklr, etc.), research platforms (Kantar, Mintel, WGSN)
Demonstrable ability to interpret and present consumer and trends research which results in relevant insights to drive consumer knowledge and product creation
Preferred Qualifications & Skills
Proven knowledge working in consumer trends across various industries such as fashion, toys, consumables, collectibles, etc.
Proficiency in Adobe Creative Suite, Keynote and PowerPoint
Location This position will be located in Kissimmee, FL.
Benefits and Perks Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Management and Manufacturing
Industries Entertainment Providers
Referrals increase your chances of interviewing at Disney Experiences by 2x.
#J-18808-Ljbffr
Culture and Trend Forecasting Manager
role at
Disney Experiences .
Be among the first 25 applicants.
Get AI‑powered advice on this job and more exclusive features.
About the Role This individual will play a crucial role in identifying, analyzing and articulating Disney cultural & creative signals and broader consumer/industry trends into actionable, relevant, consumer‑centric opportunity spaces across all categories for the Disney Parks Retail organization.
This role will report to the Senior Manager – Retail Innovation & Design.
What You Will Do Identify Cultural Research
Track signals and identify trends within Disney Park culture
Utilize social listening platforms to explore patterns, ownable trends and opportunities for products and experiences
Curate and synthesize primary and secondary data and research to identify new ownable spaces across the business
Synthesize cultural and consumer trends into concise POVs that inform the innovation pipeline, overall organization and long‑term planning
Partner with insights and platform partners to continuously refine and expand the tools and methodologies used
Understand emergent behaviors driven by cultural and societal shifts and delineate and communicate a range of possible futures to make them impactful for multiple areas of the business
Know where to find the visionaries whose behavior and attitudes today can indicate where societies are heading in the future
Drive consumer centricity
Partner with consumer insights team on primary research needs when required
Utilize social listening platforms to analyze specific conversations and audiences to identify new retail opportunity spaces from specific consumers
Create design muses that drive consumer alignment
Inspire Product/Design
Explore and identify how broad, evolving culture and emerging consumer trends translate into relevant product needs
Provide consumer‑centric creative and cultural support to merchandise, design and creative teams via research deep dives, POVs and trend direction
Identify and translate relevant creative trends for cross‑category development
Act as a thought partner to product design, merchandising and creative with consumer POVs to help shape products with a consumer‑centric, future‑focused approach
Ensure insights not only inspire great creative but ladder back broader STEEP factors
Help with the creation of regular culture and trend reporting for the broader organization, helping teams stay fluent in fast‑changing cultural conversations
Required Qualifications & Skills
Proven ability to track and translate cultural signal and trends into actionable opportunities via multiple formats (video, images, presentations, writing)
Naturally curious with a deep passion for understanding how cultural shifts, human behavior, and design impact retail
Knowledge of Disney parks, experiences and IP
Experience with trend and research services
Strong analytical and strategic thinking skills with the ability to distill ambiguity into clarity
Deep understanding of modern culture, media behaviors, and consumer mindsets—especially in the Gen Z and Millennial cohorts
Proven experience of research, analysis, writing, and creating compelling trend content
3+ years of experience in trend forecasting, consumer insights at a retailer or trend platform
Bachelor’s degree in Marketing, Communications, Design Strategy, Data Science, Cultural Studies, Journalism, Anthropology, Sociology, or related field; advanced degree a plus
Proven track record of applying cultural and consumer insight to influence creative development and strategic decision‑making
Keen eye for design and products with ability to create compelling mood boards
Skilled at combining research and field observations and utilizing a variety of tools and sources to track emerging lifestyle shifts
Deep understanding of trend and insights research and methodologies
Strong fluency with social listening tools (e.g., Meltwater, Sprinklr, etc.), research platforms (Kantar, Mintel, WGSN)
Demonstrable ability to interpret and present consumer and trends research which results in relevant insights to drive consumer knowledge and product creation
Preferred Qualifications & Skills
Proven knowledge working in consumer trends across various industries such as fashion, toys, consumables, collectibles, etc.
Proficiency in Adobe Creative Suite, Keynote and PowerPoint
Location This position will be located in Kissimmee, FL.
Benefits and Perks Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Management and Manufacturing
Industries Entertainment Providers
Referrals increase your chances of interviewing at Disney Experiences by 2x.
#J-18808-Ljbffr