Social Media Marketing Manager

Get AI-powered advice on this job and more exclusive features. Everwild is looking for a Social Media Marketing Manager who can own day-to-day execution and strategic growth across multiple client accounts. You’ll build content plans, publish and optimize posts, manage community engagement, and help identify/activate creators and influencers—keeping every channel on-brand, on-schedule, and performance-driven. Develop platform-specific content strategies aligned to each client’s goals, brand voice, and audience Build monthly/quarterly content calendars (themes, pillars, campaigns, launches, seasonal moments) Translate client objectives into clear content briefs for internal creatives and external partners Stay current on platform trends and recommend test-and-learn opportunities (formats, features, timing) Content Management + Publishing Write/edit captions, headlines, hashtags, and platform-native copy (with strong attention to tone) Schedule, publish, and optimize posts across channels (IG, FB, TikTok, LinkedIn, X, Pinterest, YouTube Shorts—based on client needs) Coordinate assets, approvals, and versioning to keep work moving smoothly from draft → review → live Ensure accessibility and best practices (alt text, subtitles/captions, link hygiene, UTM tagging when needed) Community Management Monitor DMs/comments and engage in real time using brand-approved guidelines Escalate customer service issues and manage sensitive conversations with professionalism Maintain community management playbooks (response templates, FAQs, escalation paths, crisis notes) Reporting + Insights Deliver weekly/monthly reporting with performance insights tied to goals (reach, engagement, CTR, follower growth, saves/shares, video completion, etc.) Identify what’s working, what’s not, and what to do next—turning metrics into clear recommendations Track learnings across accounts and build repeatable best practices UGC + Creator/Influencer Partnerships Identify UGC worth amplifying (organic posts, customer reviews, fan content) and secure usage rights Source creators/influencers that fit the brand (micro to mid-tier, local/niche as needed) Support outreach, negotiation, and relationship management (rates, deliverables, timelines, approvals) Manage contracts/SOWs (in partnership with leadership/legal) and ensure deliverables are met on time Coordinate whitelisting/usage permissions and paid amplification handoffs when applicable Cross-functional Collaboration Partner with design/video, account leads, and paid media teams to align organic + paid efforts Participate in client meetings: recaps, recommendations, and campaign planning Maintain organized workflows in project management tools and keep stakeholders informed What we’re looking for 4+ years managing social media for brands and/or agencies (multi-client experience a plus) Proven ability to build content calendars and execute consistently across platforms Strong copywriting, editing, and brand-voice skills Comfortable managing community engagement and sensitive issues with good judgment Experience with creator sourcing and managing influencer/UGC workflows (briefs, rates, deliverables) Strong analytical skills—can interpret platform metrics and turn them into action Highly organized, deadline-driven, and able to balance multiple priorities Meta Business Suite, Sprout Social/Hootsuite/Later, TikTok Business tools, LinkedIn Page tools, Google Workspace, Slack, Asana/Monday/Trello, basic analytics dashboards, URL builders/UTMs, and content libraries/asset management systems. Light photo/video editing experience Basic paid social familiarity (boosting, creator whitelisting, coordination with media buyers) Experience building community guidelines and escalation playbooks Industry experience in consumer products, retail, B2B, nonprofits, or local/community brands (as relevant) Success in this role looks like Content ships on time with minimal bottlenecks and clear approvals Community response times improve and sentiment stays positive Consistent growth in engagement, saves/shares, and qualified traffic Creator/UGC pipeline becomes repeatable and measurable Reporting is clear, client-friendly, and leads to smarter monthly planning Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Marketing and Sales Industries Design Referrals increase your chances of interviewing at Everwild by 2x Get notified about new Social Media Marketing Manager jobs in

Holland, OH . Director of Marketing and Admissions (DOMA)

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