TalentCompass
Base pay range
$65,000.00/yr - $65,000.00/yr
Connecting professionals to their next opportunity Company Background
Our client is a leading global distributor specializing in safety equipment, tools, and solutions. With locations across the U.S. and Canada, they serve clients in industries ranging from construction to telecommunications. Their team excels in providing customized, top-quality safety solutions to their clients, earning them recognition as an INC Magazine Best Place to Work and an INC 500 company.
The Position
The GTM Segment Marketing Manager leads go-to-market strategy and execution for key end markets, translating customer insights into targeted messaging, segmentation, and marketing tactics. This role partners cross-functionally to develop and implement strategic plans that grow market share, increase revenue, and improve profitability. It drives integrated marketing and sales initiatives, ensuring effective execution across channels and alignment with business objectives. Success in this role requires strong customer insight, coordinated campaign delivery, and deep collaboration with Sales, IT, and Marketing teams.
Primary Responsibilities Include:
Develop and implement segmentation strategies and Go-To-Market plans for target customer segments.
Plan, execute, and optimize integrated marketing campaigns across advertising, digital, trade shows, social media, CRM, and sales enablement.
Collaborate with Sales, IT, and other teams to align marketing initiatives and drive cohesive business solutions.
Support Business Development in prospecting and client acquisition efforts.
Manage production and distribution of marketing collateral, including catalogs, photography, and design assets.
Monitor marketing performance, review business concepts, and ensure alignment with organizational goals.
Drive revenue generation through catalog advertising sales and marketing support services.
Qualifications and Candidate Background
The ideal candidate will have:
2+ years in marketing-related role, B2B marketing experience preferred.
Bachelor’s degree in Marketing, Business, or related field preferred but not required.
Proficiency with CRM systems (e.g. Hubspot, etc.) preferred.
Location
This position is in
Columbia, MO
and is onsite.
Seniority Level Entry level
Employment Type Full-time
Job Function
Marketing
Industrial Machinery Manufacturing
Benefits
401(k)
Medical insurance
Vision insurance
Disability insurance
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Connecting professionals to their next opportunity Company Background
Our client is a leading global distributor specializing in safety equipment, tools, and solutions. With locations across the U.S. and Canada, they serve clients in industries ranging from construction to telecommunications. Their team excels in providing customized, top-quality safety solutions to their clients, earning them recognition as an INC Magazine Best Place to Work and an INC 500 company.
The Position
The GTM Segment Marketing Manager leads go-to-market strategy and execution for key end markets, translating customer insights into targeted messaging, segmentation, and marketing tactics. This role partners cross-functionally to develop and implement strategic plans that grow market share, increase revenue, and improve profitability. It drives integrated marketing and sales initiatives, ensuring effective execution across channels and alignment with business objectives. Success in this role requires strong customer insight, coordinated campaign delivery, and deep collaboration with Sales, IT, and Marketing teams.
Primary Responsibilities Include:
Develop and implement segmentation strategies and Go-To-Market plans for target customer segments.
Plan, execute, and optimize integrated marketing campaigns across advertising, digital, trade shows, social media, CRM, and sales enablement.
Collaborate with Sales, IT, and other teams to align marketing initiatives and drive cohesive business solutions.
Support Business Development in prospecting and client acquisition efforts.
Manage production and distribution of marketing collateral, including catalogs, photography, and design assets.
Monitor marketing performance, review business concepts, and ensure alignment with organizational goals.
Drive revenue generation through catalog advertising sales and marketing support services.
Qualifications and Candidate Background
The ideal candidate will have:
2+ years in marketing-related role, B2B marketing experience preferred.
Bachelor’s degree in Marketing, Business, or related field preferred but not required.
Proficiency with CRM systems (e.g. Hubspot, etc.) preferred.
Location
This position is in
Columbia, MO
and is onsite.
Seniority Level Entry level
Employment Type Full-time
Job Function
Marketing
Industrial Machinery Manufacturing
Benefits
401(k)
Medical insurance
Vision insurance
Disability insurance
#J-18808-Ljbffr