Vice President of Membership Development & Experience

The Vice President of Membership Development & Experience is a strategic, results-driven leader who drives membership growth and creates exceptional member experiences across all YMCA locations. As a key member of the senior leadership team, this role is responsible for comprehensive membership strategy, including acquisition, retention, engagement, and service excellence. Partnering closely with the COO, leadership team, and community stakeholders, the VP is accountable for growing membership revenue, deepening member engagement, and ensuring every touchpoint reflects our mission and values. This leader builds and mentors a high-performing team while fostering a culture where every member experiences achievement, builds authentic relationships, and develops a deep sense of belonging on their journey toward health and well-being. Required: Bachelor's degree required; master's degree preferred Minimum 7‑10 years of progressive leadership experience in membership services, customer experience, or related fields, preferably in fitness, recreation, hospitality, or nonprofit sectors Proven track record of driving membership growth, improving retention, and delivering exceptional customer experiences Strong strategic thinking and execution skills with ability to translate vision into actionable plans Data‑driven mindset with experience using analytics to inform decision‑making and measure success Excellent interpersonal, communication, and public speaking skills Demonstrated ability to build, lead, and develop high-performing teams Experience managing budgets and achieving financial targets Mission‑driven, growth‑oriented, and committed to inclusion and equity Preferred: YMCA or mission‑based nonprofit experience YMCA Organizational Leader certification Experience with CRM systems and membership management software Knowledge of Y Experience framework and Leading Practices

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