Layer
Fractional Growth Operator (SEO / GEO - Contract)
About Layer
Layer is on a mission to empower game artists with cutting‑edge AI tools for generating images, videos, 3D, and audio assets. Our platform helps artists create high‑quality assets more efficiently and flexibly, redefining the creative process in the gaming industry. As a rapidly growing startup, we’re looking for passionate engineers who thrive in fast‑paced environments and want to build products with real impact.
Role Overview We are hiring a
Fractional Growth Operator (SEO / GEO‑first)
to unlock organic demand and improve inbound signal quality for Layer. This role is focused on
hands‑on execution , not people management or budget ownership. The Growth Operator will fix SEO/GEO foundations, unify attribution, and build repeatable organic growth systems that feed clean, qualified demand into our RevOps / GTM engine. This is a
contract role
designed to create leverage before scaling spend or headcount. It is fully remote; an ideal location is the EU or Americas (East Coast) where most of our team is based.
Why This Role Exists Layer has strong product‑market fit signals and high‑quality content, but we are under‑capturing demand due to:
Incomplete SEO/GEO foundations
Fragmented analytics and attribution
Founder‑driven, non‑systematic growth execution
This role exists to
fix the foundations first , so future growth (organic, outbound, or paid) scales on clean signal and real data.
Key Responsibilities SEO / GEO Foundations
Identify and fix technical SEO/GEO issues (canonicals, schema, redirects, crawl structure)
Improve on‑page SEO (page titles, heading hierarchy, internal linking)
Strengthen content discoverability across product, blog, and feature pages
Partner with Product/Engineering when fixes require support
Analytics & Attribution
Audit and clean GA4 and Google Tag Manager setup
Define and enforce UTM conventions across channels
Ensure inbound attribution is clean and decision‑ready
Surface clear channel‑level performance insights
Organic Growth & Distribution
Build an SEO/GEO‑driven content roadmap (beyond product‑led posts)
Diversify blog and content strategy to capture broader demand
Create repeatable content → distribution workflows
Support lightweight video embedding and distribution
Growth Experiments (Optional)
Test low‑cost, leverage‑driven growth ideas (templates, workflows, viral loops)
Outsource writers or creatives efficiently when useful
Support small experiments only once foundations are solid
Ownership & Boundaries This Role Owns
Organic acquisition systems
Inbound attribution hygiene
Growth foundations and documentation
This Role Does Not Own
CRM architecture
Marketing‑to‑sales automation
Outbound workflows
Sales tooling or RevOps stack ownership
Paid media scale
RevOps / GTM Engineering owns GTM systems, automation, outbound, and revenue workflows. This role improves the
input signal
to those systems.
Success Metrics (First 3 Months)
SEO/GEO health issues are resolved
Attribution and UTMs are clean and reliable
Organic impressions and qualified inbound increase
Channel performance is decision‑ready
Growth systems are documented and reusable by the team
Required Skills & Experience
Hands‑on experience with latest and greatest AI tools and best practices
Proven hands‑on experience with technical and on‑page SEO
Strong working knowledge of GA4, GTM, and UTM frameworks
Experience building organic growth systems from scratch
Comfortable operating without ad budgets
Strong prioritization and judgment
Clear communicator who collaborates well with RevOps and Product
Fast‑moving, growth‑minded, analytical team player who enjoys growth hacking
Nice to Have
Experience with AI, SaaS, or developer tools
Familiarity with content distribution beyond SEO (LinkedIn, X, Reddit, communities)
Experience outsourcing and managing freelancers
Understanding of how inbound feeds into GTM and sales systems
Engagement Details
Type: Contractor / Fractional
Time: 10–20 hours per week (open to negotiation with strong proposal)
Duration: 3‑month initial contract
Reporting: Weekly progress updates, bi‑weekly check‑ins, monthly summary
What This Role Unlocks
Scale organic content \
Invest responsibly in paid acquisition
Hire a full‑time growth leader with validated data
How We Evaluate Candidates
Execution over strategy decks
Clear examples of shipped work
Ability to say “this doesn’t matter yet”
Comfort working independently with accountability
Why Join Layer AI?
Innovative Projects: Shape the future of AI‑driven tools for game artists.
Autonomy: Lead the regional book of business from 1‑100.
Growth: Join a rapidly expanding startup with abundant growth opportunities.
Collaboration: Work with passionate technologists and creatives.
Apply Now If you’re excited about redefining creative workflows with generative AI, we’d love to hear from you! Please send your resume and any relevant portfolio links. Let’s shape the future of game art together.
Our Values
Execute Pragmatically:
We approach work with speed and practicality in mind. We take individual ownership over our work, and we trust each other to deliver, but we avoid working in isolation. We strive to be excellent at what we do and will take time to deepen our knowledge of our craft; the more we learn, the better we can execute!
Be Open:
At Layer, openness applies to both the business and the people who work within it. We are continually open to giving and receiving feedback and learning new things from each other. We communicate openly and honestly. We are humble and kind and acknowledge that we are not always right.
Artists First:
We are building a tool for artists, to enable them to be more creative and imaginative. We make sure that everything we are building serves artists first.
Commitment Equal Opportunity We believe that everyone should work in an environment free from discrimination and harassment. All applicants will be treated fairly and judged solely on their merits. Our recruitment process is open, honest, and fair.
#J-18808-Ljbffr
Layer is on a mission to empower game artists with cutting‑edge AI tools for generating images, videos, 3D, and audio assets. Our platform helps artists create high‑quality assets more efficiently and flexibly, redefining the creative process in the gaming industry. As a rapidly growing startup, we’re looking for passionate engineers who thrive in fast‑paced environments and want to build products with real impact.
Role Overview We are hiring a
Fractional Growth Operator (SEO / GEO‑first)
to unlock organic demand and improve inbound signal quality for Layer. This role is focused on
hands‑on execution , not people management or budget ownership. The Growth Operator will fix SEO/GEO foundations, unify attribution, and build repeatable organic growth systems that feed clean, qualified demand into our RevOps / GTM engine. This is a
contract role
designed to create leverage before scaling spend or headcount. It is fully remote; an ideal location is the EU or Americas (East Coast) where most of our team is based.
Why This Role Exists Layer has strong product‑market fit signals and high‑quality content, but we are under‑capturing demand due to:
Incomplete SEO/GEO foundations
Fragmented analytics and attribution
Founder‑driven, non‑systematic growth execution
This role exists to
fix the foundations first , so future growth (organic, outbound, or paid) scales on clean signal and real data.
Key Responsibilities SEO / GEO Foundations
Identify and fix technical SEO/GEO issues (canonicals, schema, redirects, crawl structure)
Improve on‑page SEO (page titles, heading hierarchy, internal linking)
Strengthen content discoverability across product, blog, and feature pages
Partner with Product/Engineering when fixes require support
Analytics & Attribution
Audit and clean GA4 and Google Tag Manager setup
Define and enforce UTM conventions across channels
Ensure inbound attribution is clean and decision‑ready
Surface clear channel‑level performance insights
Organic Growth & Distribution
Build an SEO/GEO‑driven content roadmap (beyond product‑led posts)
Diversify blog and content strategy to capture broader demand
Create repeatable content → distribution workflows
Support lightweight video embedding and distribution
Growth Experiments (Optional)
Test low‑cost, leverage‑driven growth ideas (templates, workflows, viral loops)
Outsource writers or creatives efficiently when useful
Support small experiments only once foundations are solid
Ownership & Boundaries This Role Owns
Organic acquisition systems
Inbound attribution hygiene
Growth foundations and documentation
This Role Does Not Own
CRM architecture
Marketing‑to‑sales automation
Outbound workflows
Sales tooling or RevOps stack ownership
Paid media scale
RevOps / GTM Engineering owns GTM systems, automation, outbound, and revenue workflows. This role improves the
input signal
to those systems.
Success Metrics (First 3 Months)
SEO/GEO health issues are resolved
Attribution and UTMs are clean and reliable
Organic impressions and qualified inbound increase
Channel performance is decision‑ready
Growth systems are documented and reusable by the team
Required Skills & Experience
Hands‑on experience with latest and greatest AI tools and best practices
Proven hands‑on experience with technical and on‑page SEO
Strong working knowledge of GA4, GTM, and UTM frameworks
Experience building organic growth systems from scratch
Comfortable operating without ad budgets
Strong prioritization and judgment
Clear communicator who collaborates well with RevOps and Product
Fast‑moving, growth‑minded, analytical team player who enjoys growth hacking
Nice to Have
Experience with AI, SaaS, or developer tools
Familiarity with content distribution beyond SEO (LinkedIn, X, Reddit, communities)
Experience outsourcing and managing freelancers
Understanding of how inbound feeds into GTM and sales systems
Engagement Details
Type: Contractor / Fractional
Time: 10–20 hours per week (open to negotiation with strong proposal)
Duration: 3‑month initial contract
Reporting: Weekly progress updates, bi‑weekly check‑ins, monthly summary
What This Role Unlocks
Scale organic content \
Invest responsibly in paid acquisition
Hire a full‑time growth leader with validated data
How We Evaluate Candidates
Execution over strategy decks
Clear examples of shipped work
Ability to say “this doesn’t matter yet”
Comfort working independently with accountability
Why Join Layer AI?
Innovative Projects: Shape the future of AI‑driven tools for game artists.
Autonomy: Lead the regional book of business from 1‑100.
Growth: Join a rapidly expanding startup with abundant growth opportunities.
Collaboration: Work with passionate technologists and creatives.
Apply Now If you’re excited about redefining creative workflows with generative AI, we’d love to hear from you! Please send your resume and any relevant portfolio links. Let’s shape the future of game art together.
Our Values
Execute Pragmatically:
We approach work with speed and practicality in mind. We take individual ownership over our work, and we trust each other to deliver, but we avoid working in isolation. We strive to be excellent at what we do and will take time to deepen our knowledge of our craft; the more we learn, the better we can execute!
Be Open:
At Layer, openness applies to both the business and the people who work within it. We are continually open to giving and receiving feedback and learning new things from each other. We communicate openly and honestly. We are humble and kind and acknowledge that we are not always right.
Artists First:
We are building a tool for artists, to enable them to be more creative and imaginative. We make sure that everything we are building serves artists first.
Commitment Equal Opportunity We believe that everyone should work in an environment free from discrimination and harassment. All applicants will be treated fairly and judged solely on their merits. Our recruitment process is open, honest, and fair.
#J-18808-Ljbffr