Confidential
Vice President and Senior Vice President, Demand Generation
Confidential, San Francisco, California, United States, 94101
Vice President and Senior Vice President, Demand Generation
About the Company
Top-tier private equity firm
Industry Venture Capital & Private Equity
Type Private Equity Firm
About the Role
The Company is seeking a VP-SVP, Demand Generation with a strong background in B2B performance marketing, particularly in the context of mid-market and enterprise sales. The successful candidate will be responsible for driving measurable pipeline, revenue, and EBITDA impact through various marketing strategies, including ABM, full-funnel digital, and AI-powered marketing. This role demands a hands-on, numbers-driven leader who can act as a trusted advisor to C-suite teams, and who is adept at operating in complex, long-cycle B2B sales environments. Key responsibilities include leading initiatives to optimize demand, conversion, and revenue, as well as partnering cross-functionally with sales, customer success, product, data, technology, and finance.
The ideal candidate will have over 10 years' of experience in B2B demand generation, a proven track record of driving revenue and profit, and a deep understanding of how marketing supports various sales motions. They should be data-driven, operationally focused, and possess the ability to influence and lead cross-functional teams. The role also involves leading marketing diligence for new investments, scaling marketing enablement across the portfolio, and building a strong marketing ecosystem. The candidate should be an influential, trusted leader, and be excited by the prospect of working with modern AI marketing stacks. This is a unique opportunity for a senior demand generation leader to make a significant impact across multiple high-growth B2B companies and to be at the forefront of AI-driven marketing innovation.
Travel Percent Less than 10%
Functions
Marketing
About the Company
Top-tier private equity firm
Industry Venture Capital & Private Equity
Type Private Equity Firm
About the Role
The Company is seeking a VP-SVP, Demand Generation with a strong background in B2B performance marketing, particularly in the context of mid-market and enterprise sales. The successful candidate will be responsible for driving measurable pipeline, revenue, and EBITDA impact through various marketing strategies, including ABM, full-funnel digital, and AI-powered marketing. This role demands a hands-on, numbers-driven leader who can act as a trusted advisor to C-suite teams, and who is adept at operating in complex, long-cycle B2B sales environments. Key responsibilities include leading initiatives to optimize demand, conversion, and revenue, as well as partnering cross-functionally with sales, customer success, product, data, technology, and finance.
The ideal candidate will have over 10 years' of experience in B2B demand generation, a proven track record of driving revenue and profit, and a deep understanding of how marketing supports various sales motions. They should be data-driven, operationally focused, and possess the ability to influence and lead cross-functional teams. The role also involves leading marketing diligence for new investments, scaling marketing enablement across the portfolio, and building a strong marketing ecosystem. The candidate should be an influential, trusted leader, and be excited by the prospect of working with modern AI marketing stacks. This is a unique opportunity for a senior demand generation leader to make a significant impact across multiple high-growth B2B companies and to be at the forefront of AI-driven marketing innovation.
Travel Percent Less than 10%
Functions
Marketing