Confidential
Vice President, Catalog Marketing
Confidential, Los Angeles, California, United States, 90001
Vice President, Catalog Marketing
About the Company
Innovative music services & technology company
Industry Music
Type Privately Held, VC-backed
Founded 2000
Employees 501-1000
Funding $200+ million
Categories
Independent Music Marketing Music Entertainment Indie Rock Licensing Media Music Industry Record Labels Singer-Songwriters Spotify
Specialties
Copyright Administration Full Service Music Publisher Creative Services Online Access To Accounts Label Services Marketing Neighbouring Rights Transparency Technology
Business Classifications
B2C
About the Role
The Company is seeking a visionary Vice President of Catalog Marketing to spearhead global strategies that enhance catalog consumption, foster audience development, and drive long-term revenue growth. The successful candidate will be responsible for developing and executing innovative, data-driven campaigns that celebrate the company's diverse catalog, from newly acquired works to iconic compositions. This role demands a strategic leader with a deep understanding of catalog music, streaming trends, and digital audience behavior, who can identify high-priority catalogs and compositions and translate this into actionable marketing plans with clear KPIs. The VP will also be at the forefront of campaign innovation, creating compelling narratives, and leveraging social and cultural trends to amplify catalog relevance.
Applicants for the Vice President of Catalog Marketing position at the company should have extensive experience in catalog marketing, music marketing, publishing, or entertainment strategy roles. The role requires a candidate with a proven track record in building multi-platform campaigns that drive audience growth and long-term revenue, as well as an entrepreneurial mindset and strong leadership skills. Key responsibilities include collaborating with various teams to align catalog marketing with sync opportunities, driving visibility through PR, and supporting business development with post-acquisition launch strategies. The ideal candidate will be a resourceful marketer, adept at creating high-impact digital content cost-effectively, and will have existing relationships with DSPs, media partners, and key industry stakeholders. Success in this role is defined by a combination of creative vision, curiosity, and the ability to influence through collaboration, all while making data-driven decisions to guide marketing strategies.
Travel Percent Less than 10%
Functions
Marketing
About the Company
Innovative music services & technology company
Industry Music
Type Privately Held, VC-backed
Founded 2000
Employees 501-1000
Funding $200+ million
Categories
Independent Music Marketing Music Entertainment Indie Rock Licensing Media Music Industry Record Labels Singer-Songwriters Spotify
Specialties
Copyright Administration Full Service Music Publisher Creative Services Online Access To Accounts Label Services Marketing Neighbouring Rights Transparency Technology
Business Classifications
B2C
About the Role
The Company is seeking a visionary Vice President of Catalog Marketing to spearhead global strategies that enhance catalog consumption, foster audience development, and drive long-term revenue growth. The successful candidate will be responsible for developing and executing innovative, data-driven campaigns that celebrate the company's diverse catalog, from newly acquired works to iconic compositions. This role demands a strategic leader with a deep understanding of catalog music, streaming trends, and digital audience behavior, who can identify high-priority catalogs and compositions and translate this into actionable marketing plans with clear KPIs. The VP will also be at the forefront of campaign innovation, creating compelling narratives, and leveraging social and cultural trends to amplify catalog relevance.
Applicants for the Vice President of Catalog Marketing position at the company should have extensive experience in catalog marketing, music marketing, publishing, or entertainment strategy roles. The role requires a candidate with a proven track record in building multi-platform campaigns that drive audience growth and long-term revenue, as well as an entrepreneurial mindset and strong leadership skills. Key responsibilities include collaborating with various teams to align catalog marketing with sync opportunities, driving visibility through PR, and supporting business development with post-acquisition launch strategies. The ideal candidate will be a resourceful marketer, adept at creating high-impact digital content cost-effectively, and will have existing relationships with DSPs, media partners, and key industry stakeholders. Success in this role is defined by a combination of creative vision, curiosity, and the ability to influence through collaboration, all while making data-driven decisions to guide marketing strategies.
Travel Percent Less than 10%
Functions
Marketing