Ionis Pharmaceuticals, Inc.
Associate Director, Market Development
Ionis Pharmaceuticals, Inc., Boston, Massachusetts, us, 02298
Headquartered in Carlsbad, California, and with offices in Boston, Massachusetts, and Dublin, Ireland, Ionis has been at work for more than three decades discovering medical breakthroughs that have redefined life for people with serious diseases. We’re pioneers in RNA-targeted medicines, and our platform continues to revolutionize drug discovery and transform lives for patients with unmet needs. With multiple marketed medicines and a leading pipeline in neurology, cardiology and select areas of high patient needs, we continue to drive innovation in RNA therapies in addition to advancing new approaches in gene editing to provide greater value to patients and are well positioned financially to deliver on our strategic goals.
At Ionis, we pride ourselves on cultivating a challenging, motivating and rewarding environment that fosters innovation and scientific excellence. We know that our success is a direct result of the exceptional talents and dedication of our employees.
With an unprecedented opportunity to change the course of human health, we look to add diverse individuals, skill sets and perspectives to our exceptional team. We continue to invest time, money and energy into making our onsite, hybrid and remote work environments a place where solid and lasting relationships are built and where our culture and employees can thrive.
We’re building on our rich history, and we believe our greatest achievements are ahead of us. If you’re passionate about the opportunity to have meaningful impact on patients in need, we invite you to apply and join us. Experience and contribute to our unique culture while you develop and expand your career!
SUMMARY The Associate Director, Market Development is a senior field-based commercial role responsible for driving meaningful Key Opinion Leader (KOL) engagement, identifying and executing regional market development opportunities, and serving as the bridge between headquarters and field execution.
This position directly influences regional commercial performance by executing initiatives that drive awareness, education, and product adoption consistent with Ionis’ brand and market access strategies. The Associate Director, Market Development collaborates cross-functionally with Sales, Market Access, Marketing, and Medical Affairs to ensure alignment of regional execution with national strategy. This is a customer-facing role with measurable influence on sales performance and access objectives.
RESPONSIBILITIES Strategy and Market Execution
Develop and execute regional market development plans that enhance product awareness, market readiness, and customer engagement.
Partner with field leadership to translate national brand strategy into regional commercial objectives and measurable outcomes.
Identify, cultivate, and maintain strategic relationships with KOLs, healthcare providers, and key accounts to support brand advocacy and patient access.
Serve as commercial liaison across departments, ensuring consistent and compliant communication with customers and internal partners.
Deliver impactful, field-based education on disease state, product data, and Ionis’ value proposition.
Commercial Impact and Sales Collaboration
Collaborate with Regional Sales Directors, District Managers, and Market Access teams to achieve defined regional commercial performance goals, aligned with revenue and product adoption targets.
Analyze regional market trends, performance data, and customer insights to identify growth opportunities and adjust tactics as needed.
Support account-level planning and coordination to ensure optimized resource deployment and goal achievement.
Participate in the establishment and execution of Key Sales Objectives (KSOs) and other measurable performance metrics.
Insight Generation and Program Execution
Collect, synthesize, and communicate actionable market insights that inform strategic decision-making and marketing strategy.
Identify and develop high-quality peer-to-peer educational programs that align with compliance and brand priorities.
Evaluate the impact of field initiatives, adjusting strategies to enhance effectiveness and ROI.
Compliance and Governance
Execute all activities in full compliance with Ionis’ Code of Ethics, Field Incentive Compensation Program policies, SOPs, and all applicable laws and regulations.
Maintain all required certifications, training and compliance attestations as a condition of incentive eligibility.
Collaborate with Compliance and Field Leadership to ensure all speaker programs, events, and engagements are executed according to Ionis standards.
REQUIREMENTS
Bachelor’s degree required with 12+ years of cross-functional commercial experience in the biotechnology or pharmaceutical industry, ideally in rare disease or specialty therapeutics; or an advanced degree (MBA or related field) and 8+ years.
Demonstrated success influencing regional commercial performance, achieving or exceeding revenue or access goals.
Proven expertise in KOL engagement, market development and cross-functional collaboration.
Strong business acumen with the ability to translate data and insights into strategic field action plans.
Exceptional interpersonal, written and verbal communication skills.
Demonstrated ability to operate effectively in a compliance-driven environment with sound judgment and ethical integrity.
Proficiency in planning, prioritizing and managing multiple initiatives in a fast-paced, evolving environment.
Please visit our website, http://www.ionis.com for more information about Ionis and to apply for this position; reference requisition # IONIS003847
Ionis offers an excellent benefits package! Follow this link for more details:
Ionis Benefits
The pay scale for this position is $140,000 to $175,000
NO PHONE CALLS PLEASE. PRINCIPALS ONLY.
Ionis Pharmaceuticals, Inc. and all its subsidiaries are proud to be EEO employers.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr
At Ionis, we pride ourselves on cultivating a challenging, motivating and rewarding environment that fosters innovation and scientific excellence. We know that our success is a direct result of the exceptional talents and dedication of our employees.
With an unprecedented opportunity to change the course of human health, we look to add diverse individuals, skill sets and perspectives to our exceptional team. We continue to invest time, money and energy into making our onsite, hybrid and remote work environments a place where solid and lasting relationships are built and where our culture and employees can thrive.
We’re building on our rich history, and we believe our greatest achievements are ahead of us. If you’re passionate about the opportunity to have meaningful impact on patients in need, we invite you to apply and join us. Experience and contribute to our unique culture while you develop and expand your career!
SUMMARY The Associate Director, Market Development is a senior field-based commercial role responsible for driving meaningful Key Opinion Leader (KOL) engagement, identifying and executing regional market development opportunities, and serving as the bridge between headquarters and field execution.
This position directly influences regional commercial performance by executing initiatives that drive awareness, education, and product adoption consistent with Ionis’ brand and market access strategies. The Associate Director, Market Development collaborates cross-functionally with Sales, Market Access, Marketing, and Medical Affairs to ensure alignment of regional execution with national strategy. This is a customer-facing role with measurable influence on sales performance and access objectives.
RESPONSIBILITIES Strategy and Market Execution
Develop and execute regional market development plans that enhance product awareness, market readiness, and customer engagement.
Partner with field leadership to translate national brand strategy into regional commercial objectives and measurable outcomes.
Identify, cultivate, and maintain strategic relationships with KOLs, healthcare providers, and key accounts to support brand advocacy and patient access.
Serve as commercial liaison across departments, ensuring consistent and compliant communication with customers and internal partners.
Deliver impactful, field-based education on disease state, product data, and Ionis’ value proposition.
Commercial Impact and Sales Collaboration
Collaborate with Regional Sales Directors, District Managers, and Market Access teams to achieve defined regional commercial performance goals, aligned with revenue and product adoption targets.
Analyze regional market trends, performance data, and customer insights to identify growth opportunities and adjust tactics as needed.
Support account-level planning and coordination to ensure optimized resource deployment and goal achievement.
Participate in the establishment and execution of Key Sales Objectives (KSOs) and other measurable performance metrics.
Insight Generation and Program Execution
Collect, synthesize, and communicate actionable market insights that inform strategic decision-making and marketing strategy.
Identify and develop high-quality peer-to-peer educational programs that align with compliance and brand priorities.
Evaluate the impact of field initiatives, adjusting strategies to enhance effectiveness and ROI.
Compliance and Governance
Execute all activities in full compliance with Ionis’ Code of Ethics, Field Incentive Compensation Program policies, SOPs, and all applicable laws and regulations.
Maintain all required certifications, training and compliance attestations as a condition of incentive eligibility.
Collaborate with Compliance and Field Leadership to ensure all speaker programs, events, and engagements are executed according to Ionis standards.
REQUIREMENTS
Bachelor’s degree required with 12+ years of cross-functional commercial experience in the biotechnology or pharmaceutical industry, ideally in rare disease or specialty therapeutics; or an advanced degree (MBA or related field) and 8+ years.
Demonstrated success influencing regional commercial performance, achieving or exceeding revenue or access goals.
Proven expertise in KOL engagement, market development and cross-functional collaboration.
Strong business acumen with the ability to translate data and insights into strategic field action plans.
Exceptional interpersonal, written and verbal communication skills.
Demonstrated ability to operate effectively in a compliance-driven environment with sound judgment and ethical integrity.
Proficiency in planning, prioritizing and managing multiple initiatives in a fast-paced, evolving environment.
Please visit our website, http://www.ionis.com for more information about Ionis and to apply for this position; reference requisition # IONIS003847
Ionis offers an excellent benefits package! Follow this link for more details:
Ionis Benefits
The pay scale for this position is $140,000 to $175,000
NO PHONE CALLS PLEASE. PRINCIPALS ONLY.
Ionis Pharmaceuticals, Inc. and all its subsidiaries are proud to be EEO employers.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr