Home Alliance
Marketing Operations Lead (Marketing Systems, Automation & Analytics) | Fully Re
Home Alliance, Baltimore, Maryland, United States
About the Role
We are seeking a
Marketing Operations Lead
for one of our technology-driven company focused on building scalable, data-driven growth systems. This role is ideal for a professional who thrives where
marketing meets technology . You will architect and manage the full marketing infrastructure, integrating CRM systems, automation tools, and analytics frameworks to ensure that every marketing process runs with precision and transparency. The Marketing Operations Lead will play a hands-on leadership role in building the foundation that powers sustainable growth, efficient collaboration, and data-based decision-making across teams. Key Responsibilities
Systems Strategy & Optimization
Design, integrate, and optimize marketing technology systems (CRM, automation, analytics). Build scalable workflows and connections between marketing, sales, and product teams. Identify and implement process automation opportunities. Data & Reporting
Develop real-time performance dashboards (Power BI or similar). Maintain data accuracy, consistency, and accessibility across platforms. Translate analytics into actionable insights for leadership and marketing strategy. Cross-Functional Collaboration
Partner with Marketing, Sales, IT, and Product to align data and process flows. Support sprint planning, resource allocation, and project management across departments. Enablement & Documentation
Create training materials and operational guides to enhance system adoption. Build and maintain a knowledge base of tools, integrations, and best practices Qualifications
Bachelor’s degree in
Computer Science, Information Systems, or Marketing Technology . 5+ years
of experience in
Marketing Operations, Growth Marketing, or RevOps
within a tech-driven company. Strong knowledge of
CRM systems (HubSpot, Salesforce, Zoho)
and
analytics tools (Power BI, SQL/MySQL) . Experience developing automation scripts, bots, or process integrations. Familiarity with agile methodologies and marketing performance frameworks. Excellent communication, analytical thinking, and problem-solving abilities. What Success Looks Like
Unified marketing infrastructure that supports data-driven decisions. Automation and process improvements that save time and increase accuracy. Strong alignment between Marketing, Sales, and IT operations. Why Join
Join a forward-thinking team that views marketing as both an art and a system. As Marketing Operations Lead, you’ll have the freedom to
design the architecture behind growth , working with smart, innovative teams and modern technology stacks. Location:
Fully Remote Employment Type:
Full-time | Senior-level Compensation:
Competitive salary + performance bonuses
#J-18808-Ljbffr
We are seeking a
Marketing Operations Lead
for one of our technology-driven company focused on building scalable, data-driven growth systems. This role is ideal for a professional who thrives where
marketing meets technology . You will architect and manage the full marketing infrastructure, integrating CRM systems, automation tools, and analytics frameworks to ensure that every marketing process runs with precision and transparency. The Marketing Operations Lead will play a hands-on leadership role in building the foundation that powers sustainable growth, efficient collaboration, and data-based decision-making across teams. Key Responsibilities
Systems Strategy & Optimization
Design, integrate, and optimize marketing technology systems (CRM, automation, analytics). Build scalable workflows and connections between marketing, sales, and product teams. Identify and implement process automation opportunities. Data & Reporting
Develop real-time performance dashboards (Power BI or similar). Maintain data accuracy, consistency, and accessibility across platforms. Translate analytics into actionable insights for leadership and marketing strategy. Cross-Functional Collaboration
Partner with Marketing, Sales, IT, and Product to align data and process flows. Support sprint planning, resource allocation, and project management across departments. Enablement & Documentation
Create training materials and operational guides to enhance system adoption. Build and maintain a knowledge base of tools, integrations, and best practices Qualifications
Bachelor’s degree in
Computer Science, Information Systems, or Marketing Technology . 5+ years
of experience in
Marketing Operations, Growth Marketing, or RevOps
within a tech-driven company. Strong knowledge of
CRM systems (HubSpot, Salesforce, Zoho)
and
analytics tools (Power BI, SQL/MySQL) . Experience developing automation scripts, bots, or process integrations. Familiarity with agile methodologies and marketing performance frameworks. Excellent communication, analytical thinking, and problem-solving abilities. What Success Looks Like
Unified marketing infrastructure that supports data-driven decisions. Automation and process improvements that save time and increase accuracy. Strong alignment between Marketing, Sales, and IT operations. Why Join
Join a forward-thinking team that views marketing as both an art and a system. As Marketing Operations Lead, you’ll have the freedom to
design the architecture behind growth , working with smart, innovative teams and modern technology stacks. Location:
Fully Remote Employment Type:
Full-time | Senior-level Compensation:
Competitive salary + performance bonuses
#J-18808-Ljbffr