SalaryGuide
Responsibilities
Act as the eCommerce Lead for a Portion of the VMG Roster Serve as the primary eCommerce partner for assigned artists and labels across VMG and VMG Direct. Lead daily collaboration with label marketing, digital, commercial strategy, and creative teams, building trusted relationships at all levels. Advise on best-in-class D2C strategies, selling frameworks, merch and music campaign planning, product mix, and lifecycle optimization. Engage directly with artist teams to present proposals, refine concepts, and ensure alignment from ideation through execution. Coordinate with internal teams and our preferred global solution provider to ensure store activity, merchandise design, production planning, and overall D2C programming reinforce artist-development goals across release and off-cycle moments. Champion adoption of core VMG Direct initiatives and platform capabilities. Own store strategy, campaign planning, and long-range (12-month+) D2C roadmaps for the VMG roster. Monitor weekly and campaign-level performance, proactively identifying growth opportunities and adjusting strategy based on analytics, velocity patterns, and consumer insights. Ensure global coordination across VMG stakeholders, international teams, supply-chain partners, technology platforms, and our turnkey D2C provider to maintain seamless communication from planning through fulfillment. Deliver ongoing reporting to VMG leadership on store performance, revenue pacing, campaign impact, and operational status. Requirements
7–10+ years of experience in music, e-commerce, D2C, or adjacent industries, including 3–5+ years leading direct-to-fan campaigns. A strong track record working directly with artists, labels, and management teams, with proven ability to build trust and guide stakeholders. Deep understanding of music commerce trends, merch strategy, consumer behavior, bundling mechanics, premium formats, and fan-journey optimization. Strong collaborator with a service-oriented mindset and ability to balance creative, commercial, and operational priorities. Availability to support nighttime or weekend launches tied to global releases and merch drops. Highly responsive communicator comfortable engaging across SMS, email, chat, and live conversations with artist and partner teams. Demonstrated ability to communicate and sell through eCommerce strategy, product plans, and campaign recommendations. Strong fluency in P&Ls, pricing logic, margin analysis, and production constraints. Familiarity with global physical music and merchandise production workflows preferred. Creative problem-solver with strong organization and ability to manage multiple complex initiatives simultaneously. Attention to detail, poise under pressure, and accountability for deadlines and deliverables. Benefits
Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit Comprehensive medical, dental, vision, and FSA options, as well as: 100% coverage for out-patient mental health services Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year) A lifetime fertility support allowance of $30,000 to plan participants Student Loan Repayment Assistance and Tuition Reimbursement 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation Flexible Paid Time Off (PTO) for exempt employees 3-weeks PTO for non-exempt employees 2-weeks paid Winter Break 10 Company Holidays (including Juneteenth and Wellbeing Day) Summer Fridays (between Memorial Day and Labor Day) Generous paid parental leave for every type of parent Check out our full overview of benefits on the Perks Playlist page of the career site.
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Act as the eCommerce Lead for a Portion of the VMG Roster Serve as the primary eCommerce partner for assigned artists and labels across VMG and VMG Direct. Lead daily collaboration with label marketing, digital, commercial strategy, and creative teams, building trusted relationships at all levels. Advise on best-in-class D2C strategies, selling frameworks, merch and music campaign planning, product mix, and lifecycle optimization. Engage directly with artist teams to present proposals, refine concepts, and ensure alignment from ideation through execution. Coordinate with internal teams and our preferred global solution provider to ensure store activity, merchandise design, production planning, and overall D2C programming reinforce artist-development goals across release and off-cycle moments. Champion adoption of core VMG Direct initiatives and platform capabilities. Own store strategy, campaign planning, and long-range (12-month+) D2C roadmaps for the VMG roster. Monitor weekly and campaign-level performance, proactively identifying growth opportunities and adjusting strategy based on analytics, velocity patterns, and consumer insights. Ensure global coordination across VMG stakeholders, international teams, supply-chain partners, technology platforms, and our turnkey D2C provider to maintain seamless communication from planning through fulfillment. Deliver ongoing reporting to VMG leadership on store performance, revenue pacing, campaign impact, and operational status. Requirements
7–10+ years of experience in music, e-commerce, D2C, or adjacent industries, including 3–5+ years leading direct-to-fan campaigns. A strong track record working directly with artists, labels, and management teams, with proven ability to build trust and guide stakeholders. Deep understanding of music commerce trends, merch strategy, consumer behavior, bundling mechanics, premium formats, and fan-journey optimization. Strong collaborator with a service-oriented mindset and ability to balance creative, commercial, and operational priorities. Availability to support nighttime or weekend launches tied to global releases and merch drops. Highly responsive communicator comfortable engaging across SMS, email, chat, and live conversations with artist and partner teams. Demonstrated ability to communicate and sell through eCommerce strategy, product plans, and campaign recommendations. Strong fluency in P&Ls, pricing logic, margin analysis, and production constraints. Familiarity with global physical music and merchandise production workflows preferred. Creative problem-solver with strong organization and ability to manage multiple complex initiatives simultaneously. Attention to detail, poise under pressure, and accountability for deadlines and deliverables. Benefits
Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit Comprehensive medical, dental, vision, and FSA options, as well as: 100% coverage for out-patient mental health services Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year) A lifetime fertility support allowance of $30,000 to plan participants Student Loan Repayment Assistance and Tuition Reimbursement 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation Flexible Paid Time Off (PTO) for exempt employees 3-weeks PTO for non-exempt employees 2-weeks paid Winter Break 10 Company Holidays (including Juneteenth and Wellbeing Day) Summer Fridays (between Memorial Day and Labor Day) Generous paid parental leave for every type of parent Check out our full overview of benefits on the Perks Playlist page of the career site.
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