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Integrated Resources, Inc.

Data and Analytics Specialist II

Integrated Resources, Inc., Cambridge, Massachusetts, us, 02140

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Job Title:

Data and Analytics Specialist II Job Location:

Cambridge, MA/Hybrid - 2 days in office Duration:

6 Months (possibility of extension) Shift:

1st Shift Payrate:

$62.29/hr. on w2

Core Duties and Responsibilities: Data management and development of business intelligence reporting:

Ability to absorb and logically structure information into analytical deliverables with established frameworks and tools.

Gather requirements, design, and create reports to automate manual processes.

Maintain the translation table for media to determine whether we have contacted or engaged with an individual.

Review publisher data that has been loaded monthly, and maintain publisher status documentation.

Leveraging Adobe Analytics to deliver actionable and comprehensive insights:

Measure the impact of paid media on the website and present key findings.

Prepare monthly report on account registrations by the Adobe CID for PHM, and provide recommendations to Raymond account registration improvements.

Optimize digital paid media across display, email, paid search, and social:

Extracting paid media data from a variety of sources, manipulating, and analyzing using quantitative and visualization tools.

Responsible for populating omnichannel marketing report that provides holistic view on brands performance.

Review the Media QBR to validate numbers are accurate, and point out discrepancies in insights.

Required Experience:

3+ years in a business intelligence role.

Candidate with prior work experience in digital analytics role is strongly referred.

Consulting, analytics, or digital agency background.

Experience using industry-standard business intelligence tools to formulate metrics, create data quality management assessments and tools to perform ad hoc data inquiries.

High-level attention to detail.

Preferred Skills and Qualifications:

_states preference: candidate with prior work experience in digital marketing analytics.

Experience with the Adobe Marketing Suite or Google Analytics.

Expertise with SQL (Snowflake preferred).

Expertise with Business Intelligence tools: Power BI, Tableau, or Qlik Sense.

Knowledge of and proficiency with digital marketing channels outside of website (i.e. social, search, paid media).

Bi earning/pharma experience helpful.

Strong analytical and quantitative skillset.

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