Caesars Entertainment
VP of Marketing - Lake Tahoe
Caesars Entertainment, South Lake Tahoe, California, United States, 96153
The Vice President of Marketing – Lake Tahoe is responsible for developing and executing a comprehensive annual marketing strategy tailored to the property, aligned with the company’s overall brand vision. This role drives customer acquisition, retention, and engagement while maximizing revenue across gaming, hotel, food & beverage, and entertainment segments.
Key Responsibilities
Strategic Planning & Execution
Develop and implement annual marketing plans that support property growth and brand objectives.
Create short- and long-term strategies to achieve revenue, volume, and retention goals.
Anticipate market trends, competitive shifts, and adjust plans proactively.
Budget & ROI Management
Develop and manage annual marketing budgets and capital plans, ensuring strong ROI.
Monitor financial performance and adjust strategies to meet revenue and profit targets.
Revenue Generation
Maximize revenue across gaming, hotel, food & beverage, and entertainment.
Oversee advertising campaigns, promotions, special events, and direct marketing initiatives that deliver measurable results.
Brand & Public Relations
Lead all property-level advertising and PR efforts, ensuring alignment with corporate brand strategy.
Serve as a brand ambassador at public events and industry functions.
Customer Experience & Insights
Analyze customer service scores and recommend improvements.
Act as a customer advocate, ensuring marketing initiatives enhance guest satisfaction.
Hire, train, and manage a high-performing marketing team.
Set clear performance standards, delegate effectively, and hold managers accountable.
Support employee development through career planning and regular coaching.
Partnerships & Alliances
Manage third-party strategic alliances, ensuring deliverables and timelines are met.
Collaborate with casino marketing and operational departments to execute integrated campaigns.
Retail & Entertainment Marketing
Direct all retail marketing functions, including advertising, entertainment, public relations, special events, and social media.
Qualifications
Bachelor’s degree in Marketing or related field required; MBA preferred.
7–10 years of senior-level marketing experience with proven revenue responsibility and team leadership.
Hospitality or service industry experience strongly preferred.
Demonstrated creativity and innovation in marketing campaigns.
Strong analytical skills with ability to interpret competitive and financial data.
Excellent communication, interpersonal, and relationship-building skills.
Ability to manage multiple priorities in a fast-paced environment.
Financial acumen and cost-control expertise.
Physical & Environmental Requirements
Ability to speak clearly and persuasively.
Manual dexterity to operate office equipment.
Must tolerate a smoke-filled environment and maneuver throughout the property.
Comfortable working in noisy environments and adapting to changing priorities.
Disclaimer This job description is intended to convey essential responsibilities and qualifications. It is not an exhaustive list of all duties and may be subject to change based on business needs.
About Us At Harrah’s and Caesars Republic Lake Tahoe, we want you as a partner in a win‑win relationship. We want to maximize your skills and talents to become the best you can be in your chosen field. We are proud to be one of the leaders in the hospitality business. One of our resorts consistently receives 4‑Star and 4‑Diamond Awards due to the friendly, top‑quality people we hire to serve our guests.
Our location on the south shore of magnificent Lake Tahoe, America’s largest alpine lake and number one vacation destination draws visitors year‑round with skiing and snowboarding in the winter, hiking, fishing, mountain biking, golf, kayaking, sailing, and more. Add to this a lively, round‑the‑clock gaming and indoor entertainment, plus world‑class amenities including two heated pools, a full‑service health spa, varied restaurants including the world‑renowned Hell’s Kitchen, 1,254 rooms and suites with excellent guest service. Harrah’s & Caesars Republic are popular choices for travelers throughout the year.
Besides living in one of the Earth’s most beautiful locations you will join a company that understands how to treat employees. As an industry leader, Harrah’s believes a successful company starts with satisfied employees. Whether it’s professional advancement or personal recognition, Harrah’s provides accolades and incentives as you move along your career path.
DISCLAIMER: The below statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position. The Company reserves the right to make changes to the job description whenever necessary.
As part of the onboarding process for new hires, candidates will be required to complete a background check. In addition, pre‑employment drug testing is mandatory for any role operating a motor vehicle (Valet, Bus Drivers, Limo Drivers), Facilities and/or Engineering, Lifeguards, Pilots, Security and Surveillance roles. Pre‑employment screenings will be completed prior to an offer being extended, except where applicable law requires that such pre‑employment screening may occur post‑offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law.
CAESARS ENTERTAINMENT will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy‑related conditions, or where a conflict exists between the position and an individual's religious beliefs or practices.
Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person’s race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectionate orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.
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Key Responsibilities
Strategic Planning & Execution
Develop and implement annual marketing plans that support property growth and brand objectives.
Create short- and long-term strategies to achieve revenue, volume, and retention goals.
Anticipate market trends, competitive shifts, and adjust plans proactively.
Budget & ROI Management
Develop and manage annual marketing budgets and capital plans, ensuring strong ROI.
Monitor financial performance and adjust strategies to meet revenue and profit targets.
Revenue Generation
Maximize revenue across gaming, hotel, food & beverage, and entertainment.
Oversee advertising campaigns, promotions, special events, and direct marketing initiatives that deliver measurable results.
Brand & Public Relations
Lead all property-level advertising and PR efforts, ensuring alignment with corporate brand strategy.
Serve as a brand ambassador at public events and industry functions.
Customer Experience & Insights
Analyze customer service scores and recommend improvements.
Act as a customer advocate, ensuring marketing initiatives enhance guest satisfaction.
Hire, train, and manage a high-performing marketing team.
Set clear performance standards, delegate effectively, and hold managers accountable.
Support employee development through career planning and regular coaching.
Partnerships & Alliances
Manage third-party strategic alliances, ensuring deliverables and timelines are met.
Collaborate with casino marketing and operational departments to execute integrated campaigns.
Retail & Entertainment Marketing
Direct all retail marketing functions, including advertising, entertainment, public relations, special events, and social media.
Qualifications
Bachelor’s degree in Marketing or related field required; MBA preferred.
7–10 years of senior-level marketing experience with proven revenue responsibility and team leadership.
Hospitality or service industry experience strongly preferred.
Demonstrated creativity and innovation in marketing campaigns.
Strong analytical skills with ability to interpret competitive and financial data.
Excellent communication, interpersonal, and relationship-building skills.
Ability to manage multiple priorities in a fast-paced environment.
Financial acumen and cost-control expertise.
Physical & Environmental Requirements
Ability to speak clearly and persuasively.
Manual dexterity to operate office equipment.
Must tolerate a smoke-filled environment and maneuver throughout the property.
Comfortable working in noisy environments and adapting to changing priorities.
Disclaimer This job description is intended to convey essential responsibilities and qualifications. It is not an exhaustive list of all duties and may be subject to change based on business needs.
About Us At Harrah’s and Caesars Republic Lake Tahoe, we want you as a partner in a win‑win relationship. We want to maximize your skills and talents to become the best you can be in your chosen field. We are proud to be one of the leaders in the hospitality business. One of our resorts consistently receives 4‑Star and 4‑Diamond Awards due to the friendly, top‑quality people we hire to serve our guests.
Our location on the south shore of magnificent Lake Tahoe, America’s largest alpine lake and number one vacation destination draws visitors year‑round with skiing and snowboarding in the winter, hiking, fishing, mountain biking, golf, kayaking, sailing, and more. Add to this a lively, round‑the‑clock gaming and indoor entertainment, plus world‑class amenities including two heated pools, a full‑service health spa, varied restaurants including the world‑renowned Hell’s Kitchen, 1,254 rooms and suites with excellent guest service. Harrah’s & Caesars Republic are popular choices for travelers throughout the year.
Besides living in one of the Earth’s most beautiful locations you will join a company that understands how to treat employees. As an industry leader, Harrah’s believes a successful company starts with satisfied employees. Whether it’s professional advancement or personal recognition, Harrah’s provides accolades and incentives as you move along your career path.
DISCLAIMER: The below statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position. The Company reserves the right to make changes to the job description whenever necessary.
As part of the onboarding process for new hires, candidates will be required to complete a background check. In addition, pre‑employment drug testing is mandatory for any role operating a motor vehicle (Valet, Bus Drivers, Limo Drivers), Facilities and/or Engineering, Lifeguards, Pilots, Security and Surveillance roles. Pre‑employment screenings will be completed prior to an offer being extended, except where applicable law requires that such pre‑employment screening may occur post‑offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law.
CAESARS ENTERTAINMENT will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy‑related conditions, or where a conflict exists between the position and an individual's religious beliefs or practices.
Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person’s race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectionate orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.
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