Goldman Sachs Bank AG
Executive Office, Corporate Reputation Marketing, Vice President, New York New Y
Goldman Sachs Bank AG, New York, New York, us, 10261
The Executive Office plays an integral role in setting and advancing Goldman Sachs’ corporate strategy, and in preserving the firm’s distinctive culture. We are responsible for safeguarding the firm’s relationship with alumni, clients, shareholders, policymakers, and the broader public, while ensuring that our own people remain informed about the firm’s evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm’s social and sustainability agendas.
About Goldman Sachs Marketing
Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, driving a business-critical function focused on the firm’s future growth. As such, Global Marketing is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of Corporate Reputation Marketing and business marketing teams, as well as center of excellence (COE) teams like paid media, research, and design. Together, these functions collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to drive commercial impact for the firm and the businesses we serve.
About the Role
The VP of Corporate Reputation Marketing will help protect and elevate the reputation of Goldman Sachs. Responsible for the strategic development, creation, and execution of integrated marketing plans across corporate reputation, employer brand, and social impact efforts, this leader should bring strategic acumen, operational excellence, and creative firepower to develop remarkable marketing and advertising. They have a proven ability to create and deliver exceptional creative within unique constraints (like those of a globally recognized institutional brand) and demonstrable talent leading and inspiring others to get to solutions quickly and creatively.
This role partners closely with cross-functional teams (e.g., Design, Content, Digital Marketing and Channels, Paid Media) to deliver distinctive marketing strategies that bring audiences closer to what makes Goldman Sachs exceptional: our people, our insights, the firm’s commercial performance, and our social impact.
The ideal candidate brings strong corporate reputation marketing expertise, proven reputational judgment, experience managing teams and agency partners, and confidence developing strategy and delivering high-quality creative outputs. This candidate will be the lead for all corporate reputation marketing activities.
This role reports to the Global Head of Corporate Reputation and Integrated Marketing. Collaborating with and leading partner teams such as Brand Strategy, Digital Marketing and Channels, Content, and Design to steward integrated marketing projects, ranging from advertising creative to social content, from ideation to execution.
Core Responsibilities
Sets and executes against the corporate reputational marketing strategy, which translates the corporate brand’s strategic messaging pillars into timely, relevant content for distribution across owned and paid channels Acts as thought partner to internal stakeholders across Human Capital Management (HCM) and the Office of Community Engagement (OCE), responsible for translating their respective strategic priorities into marketing efforts designed to produce measurable results Partners with the Paid Media team to develop paid media strategy, oversee planning, manage investment, and manage publisher relationships Serves as day-to-day senior point of contact to agency partners, managing the relationship, developing briefs, providing consistent feedback, managing workstreams from scope creation to final deliverables, and driving for creative excellence Manages integrated marketing budget, including regular reforecasting and optimization to ensure spend and budget hygiene Sets and manages annual and campaign-level KPIs for all integrated marketing efforts (i.e., corporate reputation, employer brand, social impact)
Qualifications
12 plus years of relevant integrated marketing experience, including familiarity with corporate reputation positioning and messaging, fluency in paid and owned media, strong reputation management instincts, and comfort leading teams Proven track record and developing and delivering integrated marketing campaigns spanning paid, earned, and owned channels Experience establishing KPIs and using measurement frameworks and dashboards to optimize and inform marketing efforts Standout communication skills, including the ability to tell the story of the work and its impact and confidence owning a room among senior stakeholders
Salary Range The expected base salary for this New York, New York, United States-based position is $125000-$250000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.
Benefits Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here .
Healthcare & Medical Insurance
We offer a wide range of health and welfare programs that vary depending on office location. These generally include medical, dental, short-term disability, long-term disability, life, accidental death, labor accident and business travel accident insurance.
We offer competitive vacation policies based on employee level and office location. We promote time off from work to recharge by providing generous vacation entitlements and a minimum of three weeks expected vacation usage each year.
Financial Wellness & Retirement
We assist employees in saving and planning for retirement, offer financial support for higher education, and provide a number of benefits to help employees prepare for the unexpected. We offer live financial education and content on a variety of topics to address the spectrum of employees’ priorities.
Health Services
We offer a medical advocacy service for employees and family members facing critical health situations, and counseling and referral services through the Employee Assistance Program (EAP). We provide Global Medical, Security and Travel Assistance and a Workplace Ergonomics Program. We also offer state-of-the-art on-site health centers in certain offices.
Fitness
To encourage employees to live a healthy and active lifestyle, some of our offices feature on-site fitness centers. For eligible employees we typically reimburse fees paid for a fitness club membership or activity (up to a pre-approved amount).
Child Care & Family Care
We offer on-site child care centers that provide full-time and emergency back-up care, as well as mother and baby rooms and homework rooms. In every office, we provide advice and counseling services, expectant parent resources and transitional programs for parents returning from parental leave. Adoption, surrogacy, egg donation and egg retrieval stipends are also available.
Benefits at Goldman Sachs
Read more about the full suite of class-leading benefits our firm has to offer.
#J-18808-Ljbffr
About Goldman Sachs Marketing
Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, driving a business-critical function focused on the firm’s future growth. As such, Global Marketing is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of Corporate Reputation Marketing and business marketing teams, as well as center of excellence (COE) teams like paid media, research, and design. Together, these functions collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to drive commercial impact for the firm and the businesses we serve.
About the Role
The VP of Corporate Reputation Marketing will help protect and elevate the reputation of Goldman Sachs. Responsible for the strategic development, creation, and execution of integrated marketing plans across corporate reputation, employer brand, and social impact efforts, this leader should bring strategic acumen, operational excellence, and creative firepower to develop remarkable marketing and advertising. They have a proven ability to create and deliver exceptional creative within unique constraints (like those of a globally recognized institutional brand) and demonstrable talent leading and inspiring others to get to solutions quickly and creatively.
This role partners closely with cross-functional teams (e.g., Design, Content, Digital Marketing and Channels, Paid Media) to deliver distinctive marketing strategies that bring audiences closer to what makes Goldman Sachs exceptional: our people, our insights, the firm’s commercial performance, and our social impact.
The ideal candidate brings strong corporate reputation marketing expertise, proven reputational judgment, experience managing teams and agency partners, and confidence developing strategy and delivering high-quality creative outputs. This candidate will be the lead for all corporate reputation marketing activities.
This role reports to the Global Head of Corporate Reputation and Integrated Marketing. Collaborating with and leading partner teams such as Brand Strategy, Digital Marketing and Channels, Content, and Design to steward integrated marketing projects, ranging from advertising creative to social content, from ideation to execution.
Core Responsibilities
Sets and executes against the corporate reputational marketing strategy, which translates the corporate brand’s strategic messaging pillars into timely, relevant content for distribution across owned and paid channels Acts as thought partner to internal stakeholders across Human Capital Management (HCM) and the Office of Community Engagement (OCE), responsible for translating their respective strategic priorities into marketing efforts designed to produce measurable results Partners with the Paid Media team to develop paid media strategy, oversee planning, manage investment, and manage publisher relationships Serves as day-to-day senior point of contact to agency partners, managing the relationship, developing briefs, providing consistent feedback, managing workstreams from scope creation to final deliverables, and driving for creative excellence Manages integrated marketing budget, including regular reforecasting and optimization to ensure spend and budget hygiene Sets and manages annual and campaign-level KPIs for all integrated marketing efforts (i.e., corporate reputation, employer brand, social impact)
Qualifications
12 plus years of relevant integrated marketing experience, including familiarity with corporate reputation positioning and messaging, fluency in paid and owned media, strong reputation management instincts, and comfort leading teams Proven track record and developing and delivering integrated marketing campaigns spanning paid, earned, and owned channels Experience establishing KPIs and using measurement frameworks and dashboards to optimize and inform marketing efforts Standout communication skills, including the ability to tell the story of the work and its impact and confidence owning a room among senior stakeholders
Salary Range The expected base salary for this New York, New York, United States-based position is $125000-$250000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.
Benefits Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here .
Healthcare & Medical Insurance
We offer a wide range of health and welfare programs that vary depending on office location. These generally include medical, dental, short-term disability, long-term disability, life, accidental death, labor accident and business travel accident insurance.
We offer competitive vacation policies based on employee level and office location. We promote time off from work to recharge by providing generous vacation entitlements and a minimum of three weeks expected vacation usage each year.
Financial Wellness & Retirement
We assist employees in saving and planning for retirement, offer financial support for higher education, and provide a number of benefits to help employees prepare for the unexpected. We offer live financial education and content on a variety of topics to address the spectrum of employees’ priorities.
Health Services
We offer a medical advocacy service for employees and family members facing critical health situations, and counseling and referral services through the Employee Assistance Program (EAP). We provide Global Medical, Security and Travel Assistance and a Workplace Ergonomics Program. We also offer state-of-the-art on-site health centers in certain offices.
Fitness
To encourage employees to live a healthy and active lifestyle, some of our offices feature on-site fitness centers. For eligible employees we typically reimburse fees paid for a fitness club membership or activity (up to a pre-approved amount).
Child Care & Family Care
We offer on-site child care centers that provide full-time and emergency back-up care, as well as mother and baby rooms and homework rooms. In every office, we provide advice and counseling services, expectant parent resources and transitional programs for parents returning from parental leave. Adoption, surrogacy, egg donation and egg retrieval stipends are also available.
Benefits at Goldman Sachs
Read more about the full suite of class-leading benefits our firm has to offer.
#J-18808-Ljbffr