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Pho Prime, LLC

Website Optimization Specialist

Pho Prime, LLC, Whitwell, Tennessee, United States, 37397

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CRO Systems Architect — Growth Driver, AI-First Funnel Optimization Address 600 English Cove Road, Whitwell, TN, 37397, US

Job Description

Compensation & Logistics

Competitive salary plus performance bonus tied to booked revenue impact

Benefits, company‑issued gear, and learning budget

Flexible location with core collaboration hours aligned to CST

The Opportunity You won’t just design experiments—you’ll build and operate the systems that power a luxury booking funnel. This role blends analytical rigor with hands‑on execution. Every test you deploy directly impacts millions in potential revenue and helps redefine what luxury feels like online.

We’re looking for a technical CRO architect who thrives in data, automation, and code—someone who can translate insight into deployed experiments without waiting on a dev queue.

Core Mission Engineer a scalable experimentation framework that turns traffic into transactions—across the site, booking engine, and post‑purchase experience. Own the systems, data layer, and automation that make conversion lift measurable, repeatable, and fast.

What You’ll Own Technical Infrastructure & Experimentation

Build and manage a testing framework (Optimizely, VWO, or server‑side)

Implement and QA event tracking in GA4, GTM, and HubSpot

Design data taxonomies and conversion pipelines

Launch a CRO dashboard (Looker Studio or BigQuery integrated with HubSpot)

Maintain data integrity across website, booking engine, CRM, and payment stack

Data Analysis & Modeling

Model funnel performance and drop‑offs

Apply A/B testing math, Bayesian or sequential methods

Use regression and variance reduction to isolate true lift

Integrate test results into attribution models and revenue tracking

Automation & Implementation

Deploy tests directly using HTML/CSS/JS or CMS platforms

Automate workflows like abandoned carts and referrals using HubSpot or custom webhooks

Use AI tools for QA, user‑session clustering, and hypothesis generation

UX & Optimization (30%)

Wireframe and prototype improved flows in Figma

Audit and improve mobile UX, Core Web Vitals, and form conversion

Execute visual tests to refine trust signals and offer presentation

Outcomes in First 90 Days

Stand up a clean, validated CRO data layer

Deploy 12–16 experiments with full documentation

Permanently ship at least 5 winning tests with measurable lift

Improve checkout completion rate and add‑on attach rate

Launch a live CRO dashboard with test velocity and revenue attribution

Skills & Experience You Bring

Optimizely, VWO, or server‑side experimentation tools

Automation via APIs, HubSpot workflows, or webhooks

Performance audits: Core Web Vitals, Lighthouse, lazy loading

UX optimization via heatmaps, session replays, usability testing

Bonus: Python or R for advanced analytics

Do Not Apply If

You need step‑by‑step oversight or are looking for a traditional 9–5

You avoid high‑accountability environments or detailed execution

Referral Bonus Refer a successful candidate and earn $1,000 after six months of employment.

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