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Bot Auto

Marketing Manager

Bot Auto, Houston, Texas, United States, 77246

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Overview

Bot Auto is seeking a Marketing Manager to execute high-impact, multi-channel campaigns that elevate our brand, strengthen media visibility, and position us as the leader in autonomous trucking.

This role bridges strategy and execution - turning themes and messages developed by the executive and creative teams into coordinated campaigns across PR, digital, and social channels. You'll manage timelines, content assets, publishing, and follow-up engagement while tracking and optimizing results.

You'll collaborate closely with executives and team members, working independently within established campaign guidelines - but always with room for creativity and initiative.

Key Responsibilities

* Campaign Project Management:

* Lead major campaigns from concept to completion.

* Build and maintain project Gantt charts, coordinate deliverables, and manage timelines.

* Ensure consistent communication and alignment across stakeholders.

* Content Execution & Coordination:

* Manage all campaign content assets - ensuring materials are properly organized, versioned, and published on schedule.

* Push and coordinate cross-functional teams to deliver needed content.

* Support content creation as needed - drafting or editing posts, press copy, and digital materials.

* Media & Channel Activation:

* Execute campaigns across social media (e.g. X, Reddit, YouTube, LinkedIn) and earned media channels.

* Support outreach to premium outlets

* Coordinate digital publishing and media follow-ups for coverage amplification.

* Analytics & Reporting:

* Track campaign performance across channels, compile insights, and suggest optimizations.

* Provide regular status updates and post-campaign summaries for leadership review.

* Cross-Functional Collaboration:

* Partner with executives and team members to ensure messaging consistency and alignment.

* Support event coordination, website updates, and other marketing touchpoints tied to ongoing campaigns.

Required Skills & Experience

* 5+ years in marketing, communications, or campaign management roles (in-house or agency).

* Strong project management skills - able to manage multiple initiatives simultaneously.

* Deep understanding of social media platforms .

* Demonstrated experience executing digital and media campaigns end-to-end.

* Comfortable with content management , publication workflows, and analytics tracking.

* Strong communication and stakeholder coordination abilities.

* Creative problem-solver with a proactive mindset.

* Familiar with autonomous vehicles (AVs) or transportation tech is a plus.

* LLM or AI tool fluency is a plus .