Cadwell
Territory Sales Manager - Neurodiagnostics
Territory: TX (Houston), LA
Location Requirement: Based in the Houston metro area with access to a major airport
The Territory Sales Manager - Neurodiagnostics is responsible for driving new business and expanding existing relationships across Cadwell's Neurodiagnostic product portfolio, including EEG and EMG systems. This field-based sales role emphasizes active prospecting , in-person product demonstrations , and strategic territory planning to deliver consistent sales growth. The ideal candidate is a self-starter who thrives in clinical environments and can confidently present complex solutions to healthcare providers and decision-makers.
Key Responsibilities:
* Meet or exceed sales goals for assigned Neurodiagnostic product lines (EEG & EMG).
* Execute a high volume of prospecting activities , including cold outreach, referral development, and lead follow-up to build a robust pipeline.
* Conduct impactful in-person product demonstrations for physicians, technologists, and purchasing stakeholders.
* Develop and implement detailed territory business plans to maximize sales coverage and account engagement.
* Collaborate in team selling efforts with Sales Specialists, Electrode sales team, and IONM team to drive penetration in hospitals, IDNs, and KOL accounts.
* Perform on-site product installations and in-service training , ensuring a seamless onboarding experience for new customers.
* Attend industry trade shows, regional events, and continuing education courses as approved.
* Maintain accurate records in CRM and provide weekly, monthly, and quarterly sales reporting and forecasting.
* Serve as a customer advocate by coordinating support and relaying feedback to internal departments.
* Stay current and technically proficient on all assigned product lines to position Cadwell as a clinical and technical leader.
* Continuously improve sales skills and market knowledge to enhance sales effectiveness.
* Perform other duties as assigned.
Required Qualifications:
* Bachelor's degree in business, sales, marketing, healthcare, or a related scientific discipline.
* Minimum of 4+ years of professional sales experience, ideally in medical devices or diagnostics.
* Proven track record of success in territory-based sales with experience in product demonstrations and clinical selling.
Key Skills:
* Strong prospecting discipline and ability to independently develop leads and build territory coverage plans.
* Excellent verbal and written communication skills, including formal presentations to clinical and executive audiences.
* Strong interpersonal skills with a consultative and relationship-based selling style.
* Ability to assess client needs, identify solutions, and close complex sales.
* Proficient with CRM systems and Microsoft Office tools.
* Comfortable navigating clinical environments and speaking the language of healthcare professionals.
Travel & Work Requirements:
* Approximately 80% travel within the assigned territory (average of 2 overnights per week), with occasional national travel.
* Must have a valid driver's license and active vehicle insurance.
* Ability to lift up to 50 lbs and work flexible hours as required by client schedules and business needs.
* Territory assignments are subject to change at Cadwell's discretion.
Territory: TX (Houston), LA
Location Requirement: Based in the Houston metro area with access to a major airport
The Territory Sales Manager - Neurodiagnostics is responsible for driving new business and expanding existing relationships across Cadwell's Neurodiagnostic product portfolio, including EEG and EMG systems. This field-based sales role emphasizes active prospecting , in-person product demonstrations , and strategic territory planning to deliver consistent sales growth. The ideal candidate is a self-starter who thrives in clinical environments and can confidently present complex solutions to healthcare providers and decision-makers.
Key Responsibilities:
* Meet or exceed sales goals for assigned Neurodiagnostic product lines (EEG & EMG).
* Execute a high volume of prospecting activities , including cold outreach, referral development, and lead follow-up to build a robust pipeline.
* Conduct impactful in-person product demonstrations for physicians, technologists, and purchasing stakeholders.
* Develop and implement detailed territory business plans to maximize sales coverage and account engagement.
* Collaborate in team selling efforts with Sales Specialists, Electrode sales team, and IONM team to drive penetration in hospitals, IDNs, and KOL accounts.
* Perform on-site product installations and in-service training , ensuring a seamless onboarding experience for new customers.
* Attend industry trade shows, regional events, and continuing education courses as approved.
* Maintain accurate records in CRM and provide weekly, monthly, and quarterly sales reporting and forecasting.
* Serve as a customer advocate by coordinating support and relaying feedback to internal departments.
* Stay current and technically proficient on all assigned product lines to position Cadwell as a clinical and technical leader.
* Continuously improve sales skills and market knowledge to enhance sales effectiveness.
* Perform other duties as assigned.
Required Qualifications:
* Bachelor's degree in business, sales, marketing, healthcare, or a related scientific discipline.
* Minimum of 4+ years of professional sales experience, ideally in medical devices or diagnostics.
* Proven track record of success in territory-based sales with experience in product demonstrations and clinical selling.
Key Skills:
* Strong prospecting discipline and ability to independently develop leads and build territory coverage plans.
* Excellent verbal and written communication skills, including formal presentations to clinical and executive audiences.
* Strong interpersonal skills with a consultative and relationship-based selling style.
* Ability to assess client needs, identify solutions, and close complex sales.
* Proficient with CRM systems and Microsoft Office tools.
* Comfortable navigating clinical environments and speaking the language of healthcare professionals.
Travel & Work Requirements:
* Approximately 80% travel within the assigned territory (average of 2 overnights per week), with occasional national travel.
* Must have a valid driver's license and active vehicle insurance.
* Ability to lift up to 50 lbs and work flexible hours as required by client schedules and business needs.
* Territory assignments are subject to change at Cadwell's discretion.