Puffy
Digital Marketing Manager (AI-Powered)
– AI-First Digital Marketing Manager at
Puffy .
Base pay range: $110,000 - $130,000 per year. Compensation: USD $130,000 per annum + up to 25% Performance Bonus. Total Annual Package: Up to USD $167,300.
Required Experience: D2C/E-commerce background essential (US or North American market). Location: Remote.
Role Overview Puffy is a Top 5 US mattress brand with 100% YoY growth since 2016, recognized as a Great Place to Work. This role is for a D2C performance marketer ready to own Meta and multi-channel paid strategies that drive 8-figure revenue impact. You'll launch, optimize, and scale campaigns across Meta, Google Ads, YouTube, and emerging platforms while strategically contributing to Affiliate, SEO, SEM, and Email channels. You'll work alongside our Forbes Council member CEO to architect the next generation of our digital acquisition engine.
What Is In It For You
Own Multi-Channel Strategy with Revenue Accountability
– Own revenue outcomes across multiple channels with direct leadership access. Architect campaigns from scratch with clear success metrics. No vanity metrics. Hands‑on, high‑execution work, building campaigns, testing creatives, analyzing attribution, and shipping experiments fast.
Partner with the 1%
– Top 5 Mattress Brand in the USA with Over $1 Billion USD in Sales; work with Forbes Council Member CEO.
Embrace Radical Flexibility
– Work from anywhere globally; output and impact measured, not hours logged.
Build the Marketing Playbook Others Will Copy
– Architect new growth engines, creative testing frameworks, attribution models, and funnel optimizations that will be adopted company‑wide.
What You’ll Need
5+ Years of Experience: At least 2 years managing Meta campaigns for D2C brands; proven success driving revenue across multiple digital channels.
Working knowledge of the broader marketing ecosystem, including Affiliate, SEO, SEM, and Email, with the ability to contribute to strategy.
Hands‑on knowledge of Google Ads, YouTube, and other performance marketing platforms, with a track record of meeting or exceeding ROAS goals.
Proficient in campaign tracking, attribution analysis, and data interpretation to take strategic decisions in campaign optimization.
Experience optimizing funnels from initial awareness through conversion, including ad‑to‑LP optimization.
Ability to ideate compelling ad concepts and guide creative assets, working effectively with design teams.
Good-to-Have
Mattress, furniture, or home goods sector background.
Experience with programmatic channels, TikTok Ads.
Familiarity with automated ad creation tools and DCO.
Experience creating and optimizing video content for social and search platforms.
Knowledge of Meta Shopping features and other social commerce integrations.
The Puffy DNA
Be the Owner
– We don't hire employees; we welcome owners. You're accountable for results, not activity.
Execute with Urgency
– We thrive in high‑stakes environments by making thoughtful decisions quickly and acting decisively.
Demand Excellence
– We solve the hard problems that others can't, pushing the boundaries of our craft.
Be AI‑First
– Daily multi‑turn AI conversations challenge your assumptions.
Go All‑In
– When the mission demands it, we rally as one team to cross the finish line.
Monthly performance bonuses (up to 25% of monthly salary, earned each month based on performance)
The Leaders Club – Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats.
'We Are' Champion – Monthly recognition program with gift vouchers and company‑wide celebration for exceptional contributions.
Comprehensive medical, dental, and vision insurance (US‑based employees).
Health insurance stipend (International employees).
Generous Paid Time Off (PTO) + Public holidays (based on location).
AI First organization with access to AI‑native tool stack.
Remote First: Work from anywhere globally.
International team collaboration (14+ nationalities).
Other Benefits
401(k) with Company Match (US employees).
Free Puffy mattress after 6 months completion.
$1,000 Puffy/Halo Board store credit after 1 year completion.
Ready to Shape Your Story? The alternative is another year where your campaigns hit plateaus and your strategic insights die in committee.
Click "Apply" and take the first step.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Retail, Mattress and Blinds Manufacturing, and Furniture and Home Furnishings Manufacturing
#J-18808-Ljbffr
– AI-First Digital Marketing Manager at
Puffy .
Base pay range: $110,000 - $130,000 per year. Compensation: USD $130,000 per annum + up to 25% Performance Bonus. Total Annual Package: Up to USD $167,300.
Required Experience: D2C/E-commerce background essential (US or North American market). Location: Remote.
Role Overview Puffy is a Top 5 US mattress brand with 100% YoY growth since 2016, recognized as a Great Place to Work. This role is for a D2C performance marketer ready to own Meta and multi-channel paid strategies that drive 8-figure revenue impact. You'll launch, optimize, and scale campaigns across Meta, Google Ads, YouTube, and emerging platforms while strategically contributing to Affiliate, SEO, SEM, and Email channels. You'll work alongside our Forbes Council member CEO to architect the next generation of our digital acquisition engine.
What Is In It For You
Own Multi-Channel Strategy with Revenue Accountability
– Own revenue outcomes across multiple channels with direct leadership access. Architect campaigns from scratch with clear success metrics. No vanity metrics. Hands‑on, high‑execution work, building campaigns, testing creatives, analyzing attribution, and shipping experiments fast.
Partner with the 1%
– Top 5 Mattress Brand in the USA with Over $1 Billion USD in Sales; work with Forbes Council Member CEO.
Embrace Radical Flexibility
– Work from anywhere globally; output and impact measured, not hours logged.
Build the Marketing Playbook Others Will Copy
– Architect new growth engines, creative testing frameworks, attribution models, and funnel optimizations that will be adopted company‑wide.
What You’ll Need
5+ Years of Experience: At least 2 years managing Meta campaigns for D2C brands; proven success driving revenue across multiple digital channels.
Working knowledge of the broader marketing ecosystem, including Affiliate, SEO, SEM, and Email, with the ability to contribute to strategy.
Hands‑on knowledge of Google Ads, YouTube, and other performance marketing platforms, with a track record of meeting or exceeding ROAS goals.
Proficient in campaign tracking, attribution analysis, and data interpretation to take strategic decisions in campaign optimization.
Experience optimizing funnels from initial awareness through conversion, including ad‑to‑LP optimization.
Ability to ideate compelling ad concepts and guide creative assets, working effectively with design teams.
Good-to-Have
Mattress, furniture, or home goods sector background.
Experience with programmatic channels, TikTok Ads.
Familiarity with automated ad creation tools and DCO.
Experience creating and optimizing video content for social and search platforms.
Knowledge of Meta Shopping features and other social commerce integrations.
The Puffy DNA
Be the Owner
– We don't hire employees; we welcome owners. You're accountable for results, not activity.
Execute with Urgency
– We thrive in high‑stakes environments by making thoughtful decisions quickly and acting decisively.
Demand Excellence
– We solve the hard problems that others can't, pushing the boundaries of our craft.
Be AI‑First
– Daily multi‑turn AI conversations challenge your assumptions.
Go All‑In
– When the mission demands it, we rally as one team to cross the finish line.
Monthly performance bonuses (up to 25% of monthly salary, earned each month based on performance)
The Leaders Club – Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats.
'We Are' Champion – Monthly recognition program with gift vouchers and company‑wide celebration for exceptional contributions.
Comprehensive medical, dental, and vision insurance (US‑based employees).
Health insurance stipend (International employees).
Generous Paid Time Off (PTO) + Public holidays (based on location).
AI First organization with access to AI‑native tool stack.
Remote First: Work from anywhere globally.
International team collaboration (14+ nationalities).
Other Benefits
401(k) with Company Match (US employees).
Free Puffy mattress after 6 months completion.
$1,000 Puffy/Halo Board store credit after 1 year completion.
Ready to Shape Your Story? The alternative is another year where your campaigns hit plateaus and your strategic insights die in committee.
Click "Apply" and take the first step.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Retail, Mattress and Blinds Manufacturing, and Furniture and Home Furnishings Manufacturing
#J-18808-Ljbffr