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H-E-B

Panel & Sample Analyst, Customer Insights

H-E-B, San Antonio, Texas, United States, 78208

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Panel & Sample Analyst, Customer Insights Join to apply for the Panel & Sample Analyst, Customer Insights role at H-E-B.

H-E-B is one of the largest, independently owned food retailers in the nation, operating over 400 stores throughout Texas and Mexico, with annual sales generating over $28 billion.

The Customer Insights team performs consumer and product research on all H-E-B Own Brand items.

Responsibilities

Execute and plan Corporate, Quant, and Own Brand research sample screening and survey programming (sensory and consumer)

Cultivate a community of customers and partners that can be used in H-E-B research studies

Schedule, expedite, and coordinate with internal groups to keep projects moving ahead

Propose and develop panel recruitment, retention, and engagement strategies through analysis of available panel data and external best practices

Scrutinize sample and data for accuracy in project targeting and data analysis

Master the panel and project execution platform

Manage day‑to‑day communications with panel members via email, newsletters, and social media

Respond promptly to panel member questions, concerns, and issue tickets to resolve problems

Serve as a trusted adviser to stakeholders, identifying additional sample and survey opportunities

Stay current on market research panel industry standards, innovations and best practices

Establish effective procedures for getting work done

Keep information and documentation organized and accessible

Follow up on all requests in a timely manner

Qualifications

2+ years of experience in Market Research, Social Sciences, Psychology, Survey Methodology, or an equivalent program

Basic understanding of panel management, sampling, questionnaire design, coding, tabulation, quality assurance, data security and email deliverability

Knowledge of probability sampling, precise project control, quality control procedures, questionnaire programming and insightful analysis

Working knowledge of SAS, SPSS, Qualtrics or other analysis software

Good understanding of qualitative and quantitative methodologies

Proficiency in MS Office and office equipment

Strong verbal and written communication skills

Strong analytical skills

Ability to manage multiple priorities and shift focus between tasks with attention to detail

Ability to develop and maintain collaborative working relationships

Proven ability to manage multiple projects at varying stages simultaneously and to prioritize

Desired Skills

Workable in a fast‑paced retail office environment

Willingness to travel by car or plane with overnight stays

Ability to work extended hours and sit for extended periods

Hand/finger dexterity

Location: San Antonio, TX.

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