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(un)Common Logic

Digital Marketing Strategist

(un)Common Logic, Austin, Texas, us, 78716

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We are a digital marketing agency based in Austin, Texas, founded in 2008 originally as 360Partners. Our talented team relentlessly strives for excellence in marketing performance and exceptional customer service. We tackle challenging digital marketing problems by using data to uncover surprising details, then applying human intelligence to turn that information into (un)common results.

Core Values

Do what it takes to deliver excellent results.

Have the right attitude.

Do the right thing.

Communicate directly and honestly.

Do what you say you will do.

Always learn and try new things.

Summary We are seeking an experienced digital marketing account strategist with strong skills in PPC and SEO. You will lead tactical execution and implementation, develop client strategy, and analyze performance for a portfolio of 5-10 clients, while also managing day‑to‑day client relationships and acting as a trusted strategic partner.

Our agency is poised for growth; with ambitious plans to double in size over the next 2‑3 years, we need talented individuals to drive our success.

Role Overview This role requires deep data analysis to achieve measurable results that exceed client expectations. It is a hands‑on strategist position with direct accountability for client performance.

PPC Responsibilities

Own day‑to‑day management and optimization of PPC campaigns, from strategy through execution and ongoing iteration.

Design account structure, keyword, and audience strategy, and make informed bidding and budget allocation decisions.

Launch ad & creative testing plans and optimize landing pages for improved performance.

Ensure PPC accounts remain on budget while balancing efficiency and growth targets.

Build forecasts and projections to set expectations, evaluate scenarios, and guide client decisions.

SEO Responsibilities

Develop and implement SEO strategies aligned to client business goals, prioritizing initiatives based on impact, effort, and opportunity.

Conduct keyword research and competitive analysis to identify growth opportunities across content, technical SEO, and on‑site optimization.

Perform technical audits and partner with internal teams or clients to drive implementation.

Overall Responsibilities

Serve as the primary strategic point of contact for clients, leading conversations, setting direction, and proactively identifying opportunities.

Own day‑to‑day communications with clients and maintain a positive, proactive relationship.

Perform deep data analyses to achieve measurable results that exceed client expectations.

Assist other team members as needed to ensure satisfied clients.

Requirements

5+ years of experience in paid search or SEO.

Deep experience in building and optimizing campaigns and budgets in Google Ads, setting up and troubleshooting conversion tracking, etc.

Highly proficient with GA4, GTM and analytics/tracking tools.

Client management experience (digital agency experience strongly preferred).

Highly proficient in Excel data analysis (pivot tables, VLOOKUPs, etc.) and data aggregation to extrapolate key insights.

Demonstrated persistence, tenacity, and an ability to overcome obstacles.

A sense of humor.

Seniority Level Mid‑Senior level

Employment Type Full‑time

Job Function Marketing and Sales

Industries Advertising Services

Referrals increase your chances of interviewing at (un)Common Logic by 2x.

Do you want to be part of a team that values performance and fun?

We would love to talk to you!

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