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Flooring Careers

Marketing/ Social Media Specialist

Flooring Careers, Wildwood, Florida, United States, 34785

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Marketing/ Social Media Specialist Flooring Careers

– Wildwood, FL

The Marketing/ Social Media Specialist plays a pivotal role in managing community engagement and paid social media campaigns. This role requires a creative and proactive individual skilled in fostering community relationships, driving successful paid social media advertising campaigns, and leveraging analytics to guide strategic decisions.

Key Responsibilities

Help execute the social media strategy to support product marketing, brand awareness, and community engagement.

Plan, create, and schedule engaging content across platforms including Instagram, Facebook, LinkedIn, TikTok, YouTube, and Pinterest, focusing on tools, tips, project inspiration, and product education.

Collaborate with management to align social media content with product launches, promotions, and seasonal campaigns.

Monitor and respond to comments and messages in a timely, professional manner to support company reputation and customer care.

Track key performance indicators (KPIs), analyze platform insights, and report on content performance with actionable recommendations.

Stay up to date with social platform changes, construction/home improvement trends, and industry‑relevant hashtags or themes.

Assist in managing paid social campaigns and boosting strategies to increase visibility and drive traffic to our websites and retail partners.

Ensure all content adheres to company standards and voice.

Experience and/or familiarity working with co‑op programs is a plus; submitting claims.

Qualifications and Skills

Certificate, Associate’s or Bachelor’s degree in a related field of study.

2–4 years of professional social media experience (agency or in‑house), preferably in a product‑based or home improvement‑related environment.

Proficiency with social media management platforms (e.g., Hootsuite, Later, Sprout Social).

Strong writing, editing, and content creation skills with a good eye for design and detail.

Experience interpreting analytics and applying data to improve strategy and content.

Familiarity with tools like Canva, Adobe Creative Suite, or similar for creating social graphics.

Ability to work both independently and collaboratively in a fast‑paced, hands‑on environment.

Experience in building materials, home improvement, or retail tools sector preferred.

Understanding search engine optimization and how social integrates with broader digital efforts.

Company uses Roomvo technology.

We’re an equal opportunity employer.

Benefits: M‑F, 8‑5:00, medical, dental and vision options with 401k and PTO.

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